Berkley (fishing)

Berkley is a fishing tackle company founded in Spirit Lake, Iowa in 1937[1] as Berkley Fly Co. by Berkley Bedell.

Berkley is most known for its brands 'Berkley Trilene' fishing line and 'PowerBait' scented lures.


The Jarden Corporation acquired Berkley's parent company, Pure Fishing, in April 2007.[2]

The Jarden Corporation has since been acquired by the conglomerate company Newell Brands. Newell sold Pure Fishing to Sycamore Partners in 2018.[3]


  1. ^ "Our Rich History". Archived from the original on 2008-07-12. Retrieved 2008-12-13.
  2. ^ Dreeszen, Dave (26 June 2008). "Pure Fishing to leave Spirit Lake". Sioux City Journal. Retrieved 2008-12-13.
  3. ^ "Newell Brands Announces Agreements to Sell Pure Fishing to Sycamore Partners and Jostens to Platinum Equity". Retrieved 2018-11-25.

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