|Founder||Giuseppe Benelli |
Antonio "Tonino" Benelli
|Footnotes / references|
slogan: pura passione dal 1911.
Today, the company is fully owned by Qianjiang Group, and is one of 10 branches of Qianjiang. Benelli is currently being partially designed in Italy at the Benelli QJ Headquarters, while some of the designs come from other Qianjiang branches such as Keeway. Benelli is exclusively manufactured in China since 2005 at Qianjiang's factory in Wenling, China.
Benelli is more focused on mid sized motorcycles rather than the small motorcycles, mopeds, and scooters commonly found in Asia, and is also aimed at a more premium European market, using the Italian brand name. Its design is heavily influenced by bigger brands such as Ducati. For example the iconic "beak" design of the Ducati Multistrada is found in the Benelli TRK 502, and the Benelli 502c also strongly resembles the Ducati Diavel.
Benelli was established in Pesaro, Italy in 1911, which possibly makes it the oldest of Italian motorcycle factories in operation. (Moto Guzzi—the oldest motorcycle factory in non-stop operation—was established in 1921, and Peugeot is the world's oldest and still producing motorcycle factory due to establishing in 1898.) After losing her husband, the widow Teresa Benelli invested all of the family capital into the business in the hope that it would offer stable work for her six sons: Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio ("Tonino"). She also sent Giuseppe and Giovanni to study Engineering in Switzerland. Initially the business had 6 employees in addition to the 5 brothers working (Tonino didn't work because he was too young.)
In the beginning, it was just the Benelli Garage, which repaired bicycles and motorcycles, but was already able to produce all of the spare parts needed for repairs. During World War I, Benelli worked hard fixing parts for the Italian machines in war and in 1919 the first motorcycle was presented to the public. In 1920 the company built its first complete engine in-house, a single-cylinder two-stroke 75 cc model, immediately adapted to a bicycle frame. A year later in 1921, Benelli built its first motorcycle, using their own engine which had by then become a 98 cc model.
Two years after that, using a version specially designed for competitions, Tonino "the terrible" took to the track. He displayed an extraordinary natural talent as a rider and embarked on a very successful career which confirmed the company's exceptional capacity for development and production. Riding a Benelli 175, Tonino Benelli won four Italian championship titles in five years: in 1927, 1928 and 1930 with the single overhead camshaft (SOHC) version, and in 1931 with the double overhead camshaft (DOHC) version. Unfortunately, a bad crash during a race in 1932 cut short his brilliant career and on 27 September 1937 Tonino died following a "silly" road accident.
As World War II loomed, the Benelli company debuted their four-cylinder supercharged 250cc racing bike. This was intended to compete in the 1940 season, building on Benelli's success in the 1939 Isle of Man TT Lightweight 250 cc race. With the start of the war, the Benelli Four was limited to competition in a handful of Italian domestic races.
Beyond World War IIEdit
Wartime destruction caused Benelli to remain out of production until 1949. Unsold war motorcycles to be used by the Italian army were adapted to become civil motorcycles and generate income to restart operations. When production resumed, designs were still largely based on those of the pre-war period. In 1949, Giuseppe Benelli left the family concern to found the Motobi marque.
By 1951 Benelli was offering a range consisting of 98cc and 125cc lightweights (the Leoncino or lion cub) and 350cc and 500cc singles. The Leoncino was available in both two-stroke and four-stroke forms. The need for cheap transport in post-war Italy meant that these lightweight models became immensely successful . Similar models were offered by Moto Guzzi, Ducati and Laverda, and the same economic conditions led to the growth in popularity of Vespa and Lambretta scooters. Benelli also sold motorcycles to American retailer Montgomery Ward, who rebranded them as Riverside and marketed them through their catalog.
In 1962, when Motobi was not in good financial conditions, it was acquired by Benelli, and the combined company produced around 300 motorcycles a day and had 550 employees. Motobi designs continued in production under the Benelli name.
In 1969, Benelli introduced the Benelli Tornado 650, a vertical twin designed primarily for sale in Great Britain and the US. The Tornado earned a reputation for reliability and high performance, despite its somewhat hefty weight at 480 pounds (220 kg). Benelli claimed at the time of launch that the Tornado was capable of 57 hp at 7,400rpm for a top speed of 117 mph. The Tornado (later the Tornado S) was discontinued after 1974, when Benelli introduced a series of "multis" intended to compete with Japanese triples and fours.
The de Tomaso yearsEdit
Towards the end of the 1960s, the arrival of Japanese manufacturers caused a crisis in the European motorcycle industry. The original Benelli company was heavily involved in the American motorcycle market, selling motorcycles under 350cc through Montgomery Ward. The advent of competition from Japan led to Benelli products (still largely of single cylinder pushrod design) losing popularity as they were perceived as old-fashioned in comparison to Hondas of the era which sported overhead cam engines with electric starters, in much the same way as the British motorcycle manufacturers such as Norton, BSA and Triumph were affected in the larger capacity sector.
In 1973 Benelli was acquired by Argentinian industrialist Alejandro de Tomaso together with its competitor Moto Guzzi which led to the development of new models featuring multi-cylinder engines, such as the "350 GTS" and the "500 Quattro", and the Sei powered by a 747cc (later 906cc) six-cylinder in-line engine, which put the firm briefly ahead of the Japanese competition. Although technically advanced, Benelli motorcycles of the 1980s were plagued by problems, and the production was finally stopped in 1988 when the company was merged into Moto Guzzi to create "Guzzi Benelli Moto S.p.A.", and the production plants in Pesaro were sold.
Benelli motorcycles from the 1970s and 1980s, particularly the Sei, often command higher prices than their contemporaries on the secondhand market.
Early 2000s rebirthEdit
After an unsuccessful attempt at revival in 1989 backed by Pesaro-based manufacturer Giancarlo Selci, in 1995 Andrea Merloni took charge.
The Tornado Tre 900 super sport bike was launched in 2002, and the TNT, roadster some years later.
Benelli is now part of motor Group Qianjiang, a corporation in Wenling, southeast China. Benelli Q.J. is located in Pesaro, with the same workforce in the same premises as previous proprietor Benelli S.p.A.
Benelli S.p.A. recently forayed into the motorcycle market of India through a joint venture with DSK Group of India based in Pune where DSK holds 51% and Benelli S.p.A. holds 49% and sold more than 200 high end bikes within the first 4 months of launch. Benelli has launched six models in India, in a wide range of engine displacement and price. Includes the entry level Benelli TNT 25 with a 250 cc single cylinder engine, Benelli TNT 300 with 300cc twin cylinder engine, TNT 600i and 600GT with 600cc four-cylinder motor, TNT 899 with 898cc three-cylinder mill and the flagship TNT R with 1131cc three-cylinder power plant. DSK-Benelli sold over 3000 units in India over 18 months from the start of sales, one third of them being the Inline-four cylinder engine Inline-four engine 600i, making them one of the fastest premium motorcycle selling brands in India.
Current Qianjiang ownershipEdit
In 2005 Qianjiang obtained Benelli and is the current owner, and manufacturer of Benelli. Since the Qianjiang ownership they have gone away from the high powered early 2000s motorcycles, and is currently focusing on a cheaper low to mid-range segment for the European market ranging primarily from 125-600cc.
Most of Benelli's current line-up is heavily influenced by other European motorcycle manufacturers. Ducati being one of the primary influences for their designs. Since the Chinese acquisition of Benelli, it is often heavily debated whether Benelli is Chinese or Italian, as it has long historical roots in Italy. It is still headquartered in Italy, but is greatly influenced by its parent company in China. Due to the manufacturer change, production has also shifted entirely from Italy, to the same factory Qianjiang makes all their other vehicles at in China.
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Tonino Benelli was the undisputed protagonist of the early racing successes. With an extraordinary natural talent for riding, he began a rewarding career that confirmed his exceptional technical skill and innovation within the company. In the saddle of a Benelli 175, Tonino won the title of Italian Champion in 1927, 1928 and 1930 riding the SOHC version, and in 1931 with the DOHC version. The numerous victories in the European World Championship were a prelude to one of the most sought after successes of all motorcycle producers: the Isle of Man Tourist Trophy, at that time the most important race in the world.
|1932||Carlo Baschieri||Benelli 175 bialbero|
|1934||Yvan Goor||Benelli 175 bialbero|
In 1939, Ted Mellors was victorious, racing in the saddle of the Benelli 250. In 1950, Dario Ambrosini also won the 1950 Isle of Man TT, repeating Mellors’ success and consecrating his title by winning both the Italian and the World Championships.
MotoGP World ChampionshipEdit
- 250 cc class; :
|1950||Dario Ambrosini||Benelli 250|
|1969||Kel Carruthers||Benelli 250|
MotoGP World Constructors championsEdit
- 250 cc class; :
- 1950, 1969
In the 1960s two extraordinary riders competed in the races: Tarquinio Provini, who won the Italian Championship with the 250 in 1965 and Renzo Pasolini who won the Championship with the 250 as well as the 350 in 1968 and 1969. In 1969, the enormous effort invested in competition was rewarded with the 250 world title thanks to Kel Carruthers, who also again won the Tourist Trophy in the same year. It would also mark the last world championship for a four-stroke motorcycle until the advent of the modern MotoGP era in 2003. Many of the most famous riders in the history of motorcycling raced with Benelli bikes, from Mike Hailwood to Jarno Saarinen. Former Australian Superbike champion Peter Goddard signed with Benelli in 2001.
|1939 Isle of Man TT||Ted Mellors||Class 250 cc|
|1950 Isle of Man TT||Dario Ambrosini||Class 250 cc|
|1969 Isle of Man TT||Kel Carruthers||Class 250 cc|
- "Benelli Company History". benelli.com. Retrieved 2020-03-01.
- "Benelli Motorcycles". Archived from the original on 2005-12-10. Retrieved 2007-05-30.
- James Adam Bolton (November–December 2009). "1973 Benelli 650S Tornado". Motorcycle Classics. Retrieved 2009-10-08.
- Bike EXIF. "Benelli Sei". Retrieved 2012-05-10.
- Ram, Ashwin (22 July 2015). "DSK Benelli Pune Organised Ride To Celebrate Sales Record". Indian Cars Bikes. Archived from the original on 14 March 2018. Retrieved 18 September 2018.
- "DSK Benelli On a Roll After Selling 3,000 Units In India - NDTV CarAndBike".
- Asre Khodro. "Benelli in Iran".
- Peter Goddard. "Career Background". Retrieved 2008-01-23.
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