Bench (Philippine clothing brand)

Bench (stylized as bench/ or BENCH/) is a Philippine retail brand of clothing, bags, accessories, footwear and fragrances owned by Suyen Corporation.

Bench
BENCH (Philippines) Logo.svg
9119Shops in the Philippines 23.jpg
A Bench outlet
Product typeApparel
OwnerSuyen Corporation
CountryPhilippines
IntroducedAugust 3, 1987
MarketsAsia, North America, Oceania
Websitewww.benchtm.com

Bench was established in 1987, opening as a small store selling men's T-shirts[1] in an outlet of the SM Department Store (now The SM Store).[2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.[2]

The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.[1]

ReferencesEdit

  1. ^ a b Dumlao-Abadilla, Doris (3 December 2018). "Globalizing corporate Philippines". business.inquirer.net. Philippine Daily Inquirer. Retrieved 29 September 2019.
  2. ^ a b "Business Talk with Ben Chan of BENCH/". Philippine Primer. 9 October 2017. Retrieved 30 January 2020.