Bela, a Feia (Ugly Bela) is a Brazilian telenovela originally aired on Rede Record from August 4, 2009, to June 2, 2010. A co-production with Televisa, it was based on the Colombian telenovela Yo soy Betty, la fea, as well as the American series Ugly Betty.

Bela, a Feia
Ugly Bela
Written byEmílio Boechat, Alessandra Colassanti, Denise Crispun and others
Directed byEdson Spinello, Rudi Lagemann, Leonardo Miranda
Opening theme"Bela, a Feia" (Ultraje a Rigor)
Country of originBrazil
Original language(s)Portuguese
No. of episodes217
Producer(s)Rede Record
Original networkRede Record
Original releaseAugust 4, 2009 –
June 2, 2010

On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo in both São Paulo and Rio de Janeiro, a feat rarely achieved in Brazilian television viewership.[1]


Bela is a competent and hardworking young woman who has a good academic background but cannot find a job because she looks ugly. In childhood Bela formed a humorous duo with Dinho, in which his ugliness was always the reason for the debauchery and jokes, being run by the boy's father, Ataufo. The two fled with the money they received from the shows and spent their lives scamming people and avoiding arrest with various disguises and identities. She lives in Gamboa, Rio de Janeiro, along with her father Clemente and siblings Max and Elvira - a hairdresser who works at her uncle Haroldo's salon. She lives in a comical war with her rival, Magdalena, who is also a local hairdresser and the two spend their days sabotaging to prove who is the best professional.

While Bela and Elvira are daughters of Clemente's late wife, Max is the son of an earlier romance with Samantha, a woman who lives in Copacabana and despises her son, being married to womanizer Armando and having daughter Ludmila, a girl who deems poverty a horror.

Bela gets a job at the + / Brazil advertising agency and becomes the secretary of the president, Rodrigo, falling in love with him as soon as she meets him, and receiving the contempt of other employees for her appearance. The publicist is the son of the owner of the company, Ricardo, and has great resentment for his mother, Vera, for believing he was abandoned by her when he was 4 years old. She, in fact, does not live abroad but is being held in private prison in a country house for 25 years by Ricardo, who threatens to reveal a grave secret from the past if she decides to return.

Rodrigo is engaged to the arrogant Cíntia, who mistreats the boy's housekeeper, Olga for covering up the boy's betrayals, unaware that the maid is his real mother. Rodrigo's biggest ordeal is the calculator Adriano, vice-president who dreams of one day taking over the leadership of + / Brazil and plans every step to topple him and show that the boy is incompetent, being there only for being the owner's son.

At the company, Diogo, who lives with Diego, a young man who does not understand his sexuality yet, has an affair with an older woman who supports him, although he is attracted to his flatmate. Diego is afraid to admit to himself that he is in love with another man, although Diogo has always made it clear that he is ready to have a relationship with him when he understands his sexuality.

The other secretary of the place, the cunning Veronica, does everything to stand out and has the alliance of Adriano and Cíntia to be able to rise within the company and get a prominent position. As time goes by Rodrigo gets closer and closer to Bela and falls in love with her, regardless of her appearance, but the romance is hindered by Veronica, who creates a trap to kill the girl at the request of Cíntia.

Although everyone believes that Bela really died, she is saved by Vera, who decides to transform her appearance so that she becomes a beautiful woman and returns, unrecognizable, to the company under the pseudonym Valentina, representing her actions directly in the presidency and taking revenge on those who despised her before revealing true identity.


Actor Role
Giselle Itié Anabela Palhares (Bela) / Valentina Carvalho
Bruno Ferrari Rodrigo Ávila
Simone Spoladore Verônica Matoso
Iran Malfitano Adriano Gomes Ávila
Carla Cabral Cíntia Alcântara
Sílvia Pfeifer Vera Ávila
Jonas Bloch Ricardo Ávila
Bárbara Borges Elvira Palhares (Vivi)
Laila Zaid Magdalena Fonseca
André Mattos Ataulfo Aguiar
Thierry Figueira Alfredo Aguiar (Dinho)
Ângela Leal Olga Santos
Benvindo Sequeira Clemente Palhares
Esther Góes Bárbara Gomes Ávila
Luíza Tomé Samantha Freitas
Raul Gazolla Armando Freitas (Armandinho)
Denise Del Vecchio Vanda Alcântara
Daniel Erthal Diego Souza
Sérgio Menezes Diogo Marques
Bia Montez Hortência Peixoto
Roberta Gualda Luzia Caldas
Cláudio Gabriel Nelson Barbosa (Nelsinho)
João Camargo Haroldo Palhares
Rafael Primot Ícaro Pereira da Silva
Raquel Nunes Investigadora Marcia Sales
Alexandre Barillari Investigador Douglas Nogueira
Henri Pagnoncelli Ariosto Alcântara
Marcela Barrozo Ludmila Freitas
Sérgio Hondjakoff Maximiliano Freitas Palhares (Max)
Gabriela Moreyra Natália Brito
Pérola Faria Juliana Barros
Oberdan Júnior Jacinto Garcia (Jaça)
André Segatti Ivo Alencar
Daniel Aguiar Augusto Gomes Ávila (Guto)
Alice Assef Tânia Silveira
Natália Guimarães Mariana Cunha
Ildi Silva Dinorá Melo
Débora Gomez Camila Pinho
Camila Guebur Sheyla Valadares
Aracy Cardoso Regina Brito
Sabrina Rosa Carminha
Suzana Abranches Léa
Maria Cristina Gatti Berenice
Bruna Griphao Ana Clara Faria (Aninha)
Vinícius Moreno Lucas Crisaldi
Kaic Chagas Victor Hugo Fonseca

Special participationEdit

Ator Personagem
Cláudio Heinrich Rodolfo Brummer (Dolfinho)
Catarina Abdalla Raimunda Pereira da Silva
Rômulo Estrela Fábio[2]
Rômulo Neto Matheus Albuquerque
Viviane Araújo Morena
Gracyanne Barbosa Shayene
Daniel Andrade Bernardo
Mário Frias Gastão
Franciely Freduzeski Júlia
Luciele di Camargo Úrsula
Eduardo Semerjian Daniel Parker
Gustavo Ottoni Promotor Vargas
Hélio Ribeiro Dr. Érico Sepúlveda
Ilya São Paulo Prosecutor who reopens case against Ricardo
Anderson Lima Pivete
Paulo Giardini Deputy
Ricardo Pavão Alberto Ávila
Kelly Eshima Midori
Ludmilla Cordeiro Noêmia
Anita Terrana Inês
Nilvan Santos Euzébio Rocha
Sidy Correa Dr. Rubens
Créo Kellab Basílio do Bueiro
Luccas Bernardes Ludmila's friend
Marcelo Borghi Deputy
Eduardo Lassah Olga's doctor
Tathy Rio Armando's friend
Ana Hickmann Herself
Rodrigo Faro Himself
Sérgio Mallandro Himself
Neguinho da Beija-Flor Himself
Cine Themselves
Banda Djavú Themselves
Bruno Pego Clemente (young)
Estephane Raimunda Bela (child)
Thiago Chagas Dinho (child)


  1. ^ (in Portuguese) R7. "Bela, a Feia coloca Record em primeiro lugar no Ibope". June 2, 2010.
  2. ^ "'Bela, a feia': Rômulo Estrela entra cheio de estilo na novela". Extra. Retrieved 16 November 2018.

External linksEdit