Beautiful Store

Beautiful Store (Korean: 아름다운가게) is a Korean nonprofit organization and charity shop. It was launched in 2002, following the model of the Oxfam shop, and now operates over 100 stores across Korea. The volunteer-run store collects donations of old or worn-out items like clothing, books, bags, kitchenware and appliances, and sells them to raise money for charity.

Beautiful Store
FounderPeople's Solidarity for Participatory Democracy
TypeSocial Enterprise, Non-Profit Organization
Area served
South Korea, third world
Key people
Myeunghee Hong
Beautiful Store, Seoul branch

Beautiful Store also helps small businesses in developing countries by importing their products for fair prices, so that they can achieve financial self-reliance using the profit generated in this process.


Beautiful Store collects donations of old or worn-out items and then sells these donated items to raise money for charity. The material for recycling is given to the social improvement movement.[clarification needed] From the beginning, Beautiful Store has accepted donations which are used, such as clothing, books, bags, shoes, kitchenware and appliances. Beautiful Store volunteers repair the items when needed and then they are distributed to the other stores.[1]

Beautiful Store operates a flea market to promote the culture of recycling, donation, and sharing.[2] Instead of charging fees for the shop, Beautiful Store collects part of the sales profits as donation.

Beautiful Store helps small businesses from developing countries by importing their products for fair prices.[3]


In October 2002, Beautiful Store became a nonprofit organization operating independently as a subsidiary of Beautiful Foundation and opened the first branch.[4][5] The following year on January 18, the Samseongyo store opened near Hansung Univ Station, consisting solely of volunteers except for the secretary (manager) of the operation. The following year a brown bamboo pencil case donated by President Roh Moo-hyun, before becoming president, was auctioned and raised 100 million won. Roh and his wife also donated pottery to the store.[6]

On 18 April 2003 the Dongnimmun branch was opened, the third branch of Beautiful Store.[7] The Ttukseom flea market, which is held by Seoul Metropolitan Government and run by Beautiful Store, was opened on 27 March 2004; people can sell items in small quantities when they donate an item from their home.[8] On June 9, 2008, it became an independent nonprofit corporation, Foundation Beautiful Store.[citation needed]


  1. ^ "Beautiful Store's do". Beautiful Store. Archived from the original on 12 May 2013. Retrieved 24 June 2013.
  2. ^ "[capital area]Flea market". Dong A daily. 2004-03-27. Retrieved 21 April 2013.
  3. ^ "'Beautiful trade' for Developing countries". HanGook Ilbo. Retrieved 21 April 2013.
  4. ^ "'Beautiful Store' Opening the 1st store lawyer Park Wonsun". Munhwa Ilbo. 9 October 2002. Retrieved 2002-10-09.
  5. ^ "Recycle Store 'Beautiful Store'". Gukmin ilbo. 9 October 2002. Retrieved 2002-10-09.
  6. ^ "The S.Korean President Roh's pencil case was auctioned off for 100 million won". Hanguk gyungjae. 2 February 2003. Retrieved 2003-02-02.
  7. ^ "For the internationalization 'Beautiful Store'". The Hankyoreh. Retrieved 21 April 2013.
  8. ^ "[capital area]Flea market". Dong A daily. 2004-03-27. Retrieved 21 April 2013.

Further readingEdit