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Beamly is a digital marketing and technology agency based in London, UK and New York City, United States.[1]

Founded2011; 8 years ago (2011)
FoundersErnesto Schmitt, Anthony Rose.
Key people
Jason Forbes, Anthony Rose, Ernesto Schmitt.
Number of employees
ParentCoty, Inc.

The company was founded by Anthony Rose,[2] the ex-CTO of the BBC iPlayer, and Ernesto Schmitt, ex-Board Director of EMI Music. Film Director Simon Miller, Max Bleyleben, and Alex Nunes are also in the founding team.

The service was original launched in October 2011 by Zeebox Limited, a British company,[3] originally called tBone.[4]

In January 2012, BSkyB bought a stake in Zeebox and announced plans to integrate the software with its offering.[5] In September 2012, Zeebox announced expansion into the US with a commercial partnership with Comcast Cable, NBCUniversal, Viacom and HBO. Comcast, NBCU and Viacom also took minority equity stakes for undisclosed sums.[6] In November 2012, zeebox launched a joint venture in Australia with Network Ten and Foxtel.,[7][8]

In October 2015, Beamly was acquired by COTY[9] for an undisclosed amount.[10]


Zeebox has won the following awards:

  • "App of the year" at the T3 Gadget Awards, 2012
  • "The companion screen prize" at the Connected TV Awards, 2012
  • "Overall Winner" at the Connected TV Awards, 2012
  • Netexplo award winner 2012
  • "Most Innovative Design Or User Interface" 1TVT Awards 2012
  • "Best iPad app of 2012" Mashable, 2012
  • Number 5 in the top 50 best iPhone apps, Time, 2013
  • "Best Social Mobile or Apps startup" The Europas, 2013
  • "Lovie Award Winner / Entertainment: Tablet" The Lovie Awards, 2013

In 2012, Zeebox was named amongst the Startups 100.[11]


  1. ^ "Why Coty bought social content agency Beamly".
  2. ^ "Beamly Limited: Private Company Information - Bloomberg". Retrieved 2018-03-26.
  3. ^ Robert Andrews. "Revealed: How Anthony Rose Plans To Revolutionise TV".
  4. ^ John Moulding. "Anthony Rose reveals some details of his new project tBone".
  5. ^ "Zeebox strikes major investment deal with Sky".
  6. ^ Andrews, Robert (27 September 2012). "NBCU, Comcast buy in to Zeebox". paidContent. Archived from the original on 1 October 2012. Retrieved 4 October 2012.
  7. ^ "Foxtel signs Zeebox deal in second screen first". Retrieved 2013-03-16.
  8. ^ Smith, Paul (11 July 2012). "Ten brings Zeebox social TV to Australia". The Australian Financial Review. Retrieved 2013-03-16.
  9. ^ "COTY Announces Acquisition of Leading Global Digital Marketing Platform Beamly". Coty. 18 October 2015.
  10. ^ "Coty Acquires Content Agency Beamly As It Gears Up for P&G Deal". Retrieved 2018-03-26.
  11. ^ "Startups 100 2012 - zeebox". Archived from the original on 8 July 2012. Retrieved 2012-07-13.

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