Baseline StudioSystems

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Studio System by Gracenote, formerly known as Baseline StudioSystems, is an American e-commerce company. It was founded in 1982 and licenses its commercial entertainment database, known as Studio System. It is owned by Gracenote, a subsidiary of Nielsen Holdings.

Studio System by Gracenote
Company typePrivate
Founded1982 (1982)
  • James Monaco (Baseline)
  • Jeffrey Lane (Brookfield Communications)
HeadquartersLos Angeles, California, US
ProductsStudio System
ServicesDatabase subscriptions, business intelligence
Number of employees



James Monaco founded Baseline in 1982.[2] Their primary product, an entertainment database, was launched in 1985.[3] Monaco left Baseline in 1992,[4] and Paul Kagan Associates purchased it the following year.[5] Big Entertainment purchased the database in 1999[6] and subsequently renamed themselves to[7] The same year, Creative Planet purchased The Studio System, a rival database founded in 1987, from Brookfield Communications.[8][9] In 2004,'s parent company, Hollywood Media, purchased The Studio System and merged the two databases.[10] Two years later, The New York Times Company purchased the now-renamed Baseline StudioSystems and integrated it into,[11] only to sell it back to in 2011.[12] Gracenote, a subsidiary of Tribune Media, purchased Baseline in 2014, citing a desire to better compete against competitor Rovi.[13] Tribune sold the Gracenote subsidiary to Nielsen Holdings in 2017, including the Studio System.[14]



Before its 2004 merge with the Studio System, the database was called Baseline.[10] The combined database, now marketed under the Studio System name, includes information on films, television shows, filmographies, and box office data. After being purchased by Gracenote, it now includes their metadata from the former Tribune Media Services. It is subscription-based.[13] Its data goes back to 1896 and includes works currently in production.[1]

See also



  1. ^ a b Dave, Paresh (2014-09-03). "Gracenote acquires Baseline. Better video recommendations coming?". Los Angeles Times. Retrieved 2016-02-08.
  2. ^ Monaco, James (2009). How to Read a Film: Movies, Media, and Beyond. Oxford University Press. p. 690. ISBN 9780195321050.
  3. ^ Brown, Colin (2011-12-20). "The future in site". Screen Daily. Retrieved 2016-02-08.
  4. ^ Rothman, Matt (1992-12-29). "Database competitors facing off vs. Baseline". Variety. Retrieved 2016-02-08.
  5. ^ Britell, Penny (1993-11-29). "Paul Kagan makes on-line his business". Variety. Retrieved 2016-02-08.
  6. ^ Graser, Marc (1999-06-21). "Big buys Kagan pic, TV online database". Variety.
  7. ^ " goes legit with Web site". Variety. 2000-01-17. Retrieved 2016-02-08.
  8. ^ Madigan, Nick (1999-10-31). "Expanding 'Planet'". Variety. Retrieved 2019-06-24.
  9. ^ Argy, Stephanie (1998-05-21). "Online media resources". Variety. Retrieved 2019-06-24.
  10. ^ a b Fritz, Ben (2004-06-23). "Database companies set to merge". Variety. Retrieved 2016-02-08.
  11. ^ Fritz, Ben (2006-08-29). "Gray Lady on data mission.(New York Times Co. acquires Baseline StudioSystems from Hollywood Media Corp.)". Variety. Archived from the original on 2016-02-20. Retrieved 2016-02-08.
  12. ^ "NY Times Sells TV/Movie Database Baseline". Deadline Hollywood. 2011-10-07. Retrieved 2016-02-08.
  13. ^ a b Spangler, Todd (2014-09-03). "Tribune Media's Gracenote Acquires Baseline for $50 Million Cash". Variety. Retrieved 2016-02-08.
  14. ^ Spangler, Todd (2016-12-20). "Nielsen to Buy Tribune Media's Gracenote Metadata Unit for $560 Million". Variety. Retrieved 2022-07-30.