Barstool Sports

Barstool Sports is a sports and pop culture blog founded by David Portnoy in 2003 in Milton, Massachusetts. The site, whose two primary investors are The Chernin Group and Penn National Gaming, is currently headquartered in New York City.[2][3]

Barstool Sports
Bartstool Sports logo.jpg
Type of site
Blog
OwnersThe Chernin Group
Penn National Gaming
Founder(s)David Portnoy
CEOErika Nardini
URLbarstoolsports.com
Alexa rankDecrease 5,492 (September 2020)[1]
CommercialYes
RegistrationOptional
Current statusOpen

HistoryEdit

Barstool began in 2003 as a print publication which was distributed in the Boston metropolitan area and offered gambling advertisements and fantasy sports projections, but later expanded to encompass other topics. It launched on the internet in 2007.[4] In April 2014, AOL announced that they would be airing exclusive online content from Barstool Sports.[5]

PurchaseEdit

On January 7, 2016, Portnoy announced The Chernin Group had purchased a majority stake (51%) of Barstool Sports and the site would be moving its headquarters to New York City.[6]

BackgroundEdit

Chernin Group president of digital Mike Kerns appeared on the inaugural episode of Portnoy's podcast, The Dave Portnoy Show, to discuss the acquisition. During the appearance, Kerns and Portnoy detailed the beginning of their talks, when Kerns was put into contact with Portnoy via mutual friend and former University of Kentucky quarterback Jared Lorenzen. After an initial phone call, Kerns took a private plane from San Francisco to Boston in order to have dinner with Portnoy, discuss vision for Barstool and the future of the brand, and begin preliminary talks of an acquisition.[7]

RestructuringEdit

Following the acquisition by The Chernin Group in January of 2016, Portnoy continues to run the site and retains complete creative control as the company's 'Chief of Content'. On July 19, 2016, Erika Nardini, former chief marketing officer of AOL, was announced as the CEO of Barstool Sports.[8]

2017Edit

During the week of Super Bowl LI, Barstool broadcast a televised version of The Barstool Rundown live from Houston on Comedy Central.[9] The show made headlines on February 2, 2017 after Indianapolis Colts punter Pat McAfee announced during a segment of that night's episode that he was retiring from the NFL to become a contributor to the site.[10] On June 19, 2017, the site announced that Michael Rapaport would be joining Barstool Sports and hosting a podcast.[11]

2018Edit

On October 18, "Barstool Van Talk" debuted on ESPN2. The show starred Pardon My Take personalities PFT Commenter and Dan "Big Cat" Katz. It was cancelled after one episode, with ESPN Inc. president John Skipper citing concerns about distinguishing the content of Barstool from that of ESPN.[12] The show's removal came after past statements from Barstool president Dave Portnoy resurfaced, one of which involved calling current ESPN employee Sam Ponder a 'slut'.[13][14]

Following a round of fundraising reported in January, Barstool is said to have received a valuation of $100 million. According to CEO Erika Nardini, The Chernin Group has invested $25 million in the website.[15] On February 18, Michael Rapaport was fired after making a derogatory comment towards the site's fan-base.[16]

On March 28, 2018, NBA player Frank Kaminsky launched a Barstool podcast, Pros and Joes, hosted by himself and three of his high-school friends.[17]

2020Edit

Penn National Gaming partnershipEdit

On January 29, 2020, it was announced that Penn National Gaming had purchased a 36% stake in Barstool Sports for $163 million, giving the company a valuation of $450 million. In three years, Penn National, with a market value of roughly $3 billion, will increase its stake to around 50% for a payment of $62 million. Penn National and Barstool have options that kick in then that would increase the casino company's stake to control or full ownership, based on fair market value at the time.[18] Following the sale, The Chernin Group maintained a 36% stake in the company.[19]

ContentEdit

David Portnoy has described the site's topics as "sports/smut."[20] The site contains a mixture of podcasts, blogs, and video series featuring company staff in what has been described as "a sort of online reality show: Every office argument and personal-life development was written up and fed to a growing legion of 'Stoolies'."[21]

Component sitesEdit

ProgrammingEdit

Barstool has a 24/7 Sirius XM channel, Barstool Radio 85.[25] The company also produces numerous podcasts, including programming from David Portnoy, Pardon My Take, Call Her Daddy, as well as podcasts from Barstool bloggers and professional athletes and comedians such as Deion Sanders, Alex Rodriguez, Ryan Whitney, Paul Bissonnette, Willie Colon, Dallas Braden, Jim Florentine, Paul Lo Duca, Taylor Lewan, and Will Compton.[26] Notable former employees or podcast hosts include Jenna Marbles,[27] Pat McAfee, Michael Rapaport, Terry Rozier,[28] Frank Kaminsky, AJ Hawk, Asa Akira, and Julie Stewart-Binks.[29]

Rough N' RowdyEdit

The site owns and promotes Rough N’ Rowdy, an amateur boxing league that the company showcases through pay-per-view events.[30][31]

Over-the-top mediaEdit

Barstool offers streaming and Video on Demand content, which is available on Roku, Amazon FireTV, Apple TV, and AndroidTV.[32]

Charitable workEdit

In the aftermath of the Boston Marathon bombings, the site raised $240,000 for the victims of the attack.[33][34]

In April 2017, listeners of the Barstool Podcast, Pardon My Take, raised over $50,000 for the Justin J. Watt Foundation.[35]

The site also frequently raises funds supporting veterans' causes and animal welfare. Barstool donated $150,000 to the family of a Weymouth, Massachusetts police officer who was killed on duty in July 2018.[36][37]

The company partnered with NFL quarterback Baker Mayfield in 2018 to release a clothing line benefiting Special Olympics Ohio.[38][39]

In October 2019, Barstool founder David Portnoy donated $20,000 to Penn State's annual IFC/Panhellenic Dance Marathon, which raises money for pediatric cancer research and treatment.[40]

In November 2019, Dave Portnoy announced that he would match a Veteran's Day fundraising campaign for mental health and PTSD that ended up garnering $91,000.[41]

TrafficEdit

In January 2016, Forbes reported that Barstool Sports was averaging over 8 million unique visitors a month.[42][needs update] As of September 2020 it has a global Alexa rank of 5,582 and a US rank of 1,072.[43]

ControversiesEdit

Baby photo commentsEdit

In August 2011, the site received criticism over nude photos of American football quarterback Tom Brady's two-year-old son, which was accompanied by comments describing the size of the child's genitalia, which a former prosecutor suggested was sexualization of a minor.[44] Portnoy argued that the comments were meant to be humorous in tone and were not intended to be seen as sexual.[44]

Rape commentsEdit

The site has received repeated criticism over content posted on Barstool Sports that critics of the site allege normalizes rape culture. Comments that have sparked debate include a post on a 2010 blog where Portnoy said "[E]ven though I never condone rape if you're a size 6 and you're wearing skinny jeans you kind of deserve to be raped right?"[45] Other elements that have received criticism include comments such as "we don't condone rape of any kind at our Blackout Parties ... however if a chick passes out that's a gray area".[46] Portnoy, in response, has stated that, "...It's not our intent, with jokes, to poke fun at rape victims," while pointing out the satirical nature of the site's content.[47] A Northeastern University protest group called Knockout Barstool held a demonstration outside of a 2012 Blackout party at Boston's House of Blues.[48] Portnoy has been openly dismissive of the protest group and has accused them of being serial protesters.[45][46][49]

Blackout partiesEdit

The Blackout Tour parties were criticized for promoting excessive drinking and allowing underage drinking, as well as for assaults that have happened at the proceedings.[50] On February 2012, then–Boston mayor Thomas M. Menino expressed concern through a spokesperson over the parties' promotion of "excessive drinking to the point of blacking out" and that such promotion would not be a good message for the city.[50] Massachusetts Alcoholic Beverage Control Commission agents and club security at a House of Blues event in Boston the following month confiscated 300 fake identifications and refused admission for around three-fourths of the event's 2000 ticket holders.[51] Shortly thereafter Portnoy announced that the company would not be scheduling more of the events in Boston, stating that "it just doesn’t seem like Boston is friendly to nightlife of our sort, at least”.[51]

Copyright issuesEdit

In March 2019, Barstool was accused by comedian Miel Bredouw of having re-posted one of her videos to the site's Twitter account without attribution. After Bredouw eventually refused to rescind her complaint in exchange for $2,000, Barstool filed a counter-claim asking Twitter to reinstate the video, alleging that the take-down was an error.[52][53] Following the dispute, data from Social Blade revealed that on March 6, 2019 Barstool deleted over 60,000 posts from its Twitter account and 1,000 posts from its Instagram account.[54]

ReferencesEdit

  1. ^ "Barstoolsports.com Site Info". Alexa. Alexa Internet Inc. Archived from the original on February 11, 2014.
  2. ^ "Barstool Sports Relocating Boston HQ to Full Floor in NoMad Building". Commercial Observer. Retrieved 2016-04-23.
  3. ^ Downey, Amy J. (December 2010). "David Portnoy Profile: Is This Really Boston's Next Media Mogul?". Boston Magazine. Metrocorp, Inc.
  4. ^ Ankeny, Jason (December 13, 2013). "The Man Behind the 'Bible of Bro Culture'". Entrepreneur.
  5. ^ "Barstool Sports to air exclusive content on AOL.com". AOL. April 21, 2014.
  6. ^ "The Chernin Group Is Taking a Majority Stake In Controversial Website Barstool Sports". Re/code. Retrieved 2016-01-07.
  7. ^ Portnoy, Dave. "The Dave Portnoy Show". www.podcastone.com. Retrieved 2016-03-07.
  8. ^ Spangler, Todd; Spangler, Todd (2016-07-19). "Erika Nardini, Ex-CMO of AOL, Joins Dude-Focused Barstool Sports as CEO". Variety. Retrieved 2020-06-12.
  9. ^ "NFL pulls credentials from Barstool Sports". Retrieved 2017-02-01.
  10. ^ "Pat McAfee retires from NFL to join Barstool Sports". Retrieved 2017-02-02.
  11. ^ Sports, Barstool. "Things Are About To Get Even Funnier At Barstool Sports… Michael Rapaport Joins Barstool Sports As Newest Personality". www.prnewswire.com. Retrieved 2017-07-08.
  12. ^ Steinberg, Brian (2017-10-23). "ESPN Cancels 'Barstool Van Talk,' Citing Concerns About Barstool Content". Variety. Retrieved 2018-04-17.
  13. ^ Kalaf, Samer. "ESPN Cancels Barstool Sports TV Show After One Episode". Deadspin. Retrieved 2018-04-17.
  14. ^ Allen, Scott (2017-10-23). "ESPN cancels 'Barstool Van Talk' after one episode". Washington Post. ISSN 0190-8286. Retrieved 2018-04-17.
  15. ^ "Barstool Sports Turns To Booze, Boxing With New Funding". Bloomberg.com. 2018-01-23. Retrieved 2018-02-06.
  16. ^ "Why Michael Rapaport Was Fired from Barstool". The Big Lead. 2018-02-18. Retrieved 2018-02-18.
  17. ^ "Frank Kaminsky launches podcast alongside high school friends, Barstool's 'Pros and Joes'". Milwaukee Journal Sentinel. Retrieved 2018-03-29.
  18. ^ Mullin, Katherine Sayre and Benjamin (2020-01-29). "Penn National Gaming to Buy Minority Stake in Barstool Sports". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-01-29.
  19. ^ "Barstool Sports to Sell 36% Stake to Penn National Gaming". www.bloomberg.com. January 29, 2020. Retrieved 2020-01-29.
  20. ^ Baker, Billy (June 3, 2011). "Here, a hangout for trash talking". The Boston Globe.
  21. ^ Kang, Jay Caspian. "Spurned by ESPN, Barstool Sports Is Staying on Offense". Retrieved 2018-11-15.
  22. ^ "Barstool Sports' Erika Nardini Strikes a Deal with Sirius XM". Money Inc. 2016-12-19. Retrieved 2018-06-01.
  23. ^ "State of the Union - Barstool DMV". www.barstoolsports.com. Retrieved 2018-06-01.
  24. ^ "Iowa Has Arrived". www.barstoolsports.com. Retrieved 2018-06-01.
  25. ^ https://blog.siriusxm.com/watch-barstool-sports-to-launch-24-7-channel-on-siriusxm/
  26. ^ "Top Podcast Publishers". Podtrac. Retrieved 2020-06-12.
  27. ^ Bush, Megan. "Jenna Marbles speaks with students about life after college". The Rocket. Retrieved 26 May 2020.
  28. ^ Devlin. "*BREAKING NEWS* Mickstape Has Completed A Trade..." Barstool Sports. Retrieved 26 May 2020.
  29. ^ Sanchez, Mark W. (2018-05-17). "Julie Stewart-Binks mysteriously out at Barstool Sports". New York Post. Retrieved 2020-06-12.
  30. ^ Patel, Sahil (2018-02-20). "Barstool Sports got 41,000 people to pay for its latest amateur boxing PPV". Digiday. Retrieved 2019-01-12.
  31. ^ "This is the Rough N Rowdy, where a forgotten town dukes it out once a year". The Washington Post. March 21, 2017.
  32. ^ "Barstool Sports Launches OTT Channels". www.mediapost.com. Retrieved 2019-11-24.
  33. ^ "Running Strong: How Barstool Sports helped bombing victim". Comcast SportsNet New England. April 18, 2014. Archived from the original on 2014-04-24.
  34. ^ "Marc Fucarile 1 Year Later: Life begins anew with small steps, one big plunge". Boston.com. Retrieved 2019-08-18.
  35. ^ "Podcast raises $50,000 in 10 hours to get J.J. Watt on show". Retrieved 2019-08-18.
  36. ^ "Update On The Final Check To Fallen Officer Michael Chesna - 150K". Barstool Sports. September 24, 2018.
  37. ^ "Police officer, bystander shot, killed in Weymouth; suspect in custody". WCVB. 2018-07-15. Retrieved 2019-08-18.
  38. ^ "Cleveland Browns' Baker Mayfield Releases Clothing Line to Benefit Special Olympics". Dot Org. 2018-11-25. Retrieved 2019-04-23.
  39. ^ Myers, Joseph. "Barstool, Baker Release Charity Apparel Line for Special Olympics". Promo Marketing. Retrieved 2019-04-23.
  40. ^ Collegian, Maddie Aiken | The Daily. "Barstool president Dave Portnoy donates $20K to THON". The Daily Collegian. Retrieved 2019-10-30.
  41. ^ Flood, Brian (2019-11-12). "Barstool Sports racks up $182G for veterans after 'spur of the moment' campaign takes off". Fox News. Retrieved 2019-11-24.
  42. ^ Reimer, Alex. "Barstool Sports Founder David Portnoy Says His Website Isn't Sexist". Forbes. Retrieved 2017-06-22.
  43. ^ "barstoolsports.com Competitive Analysis, Marketing Mix and Traffic - Alexa". www.alexa.com. Retrieved 2020-09-16.
  44. ^ a b Stevens, Carl (August 12, 2011). "Barstool founder defends posting naked photos of Tom Brady's son". CBS Boston. Retrieved February 10, 2014.
  45. ^ a b Kingkade, Tyler (March 27, 2012). "Barstool Sports rape 'joke' sparks blackout party backlash". The Huffington Post. Retrieved February 10, 2014.
  46. ^ a b "Editorial: Knockout Barstool – When college humor goes too far". The New Hampshire. University of New Hampshire. February 13, 2012. Archived from the original on February 21, 2014. Retrieved February 10, 2014.
  47. ^ "The Barstool podium". The Boston Globe. February 12, 2012.
  48. ^ Dobbs, Taylor (February 3, 2012). "Knockout group protests Barstool party". The Huntington News. Retrieved February 10, 2014.
  49. ^ Kagan, Aaron (March 30, 2012). "Controversial 'Blackout Parties' Flee Boston". Eater Boston. Retrieved February 10, 2014.
  50. ^ a b Wedge, Dave (February 9, 2012). "Mayor Menino not taking 'blackout' bashes lightly". Boston Herald. Retrieved February 10, 2014.
  51. ^ a b Zaremba, John (March 29, 2012). "Barstool "Blackout" parties leaving Boston, founder says". Boston Herald. Retrieved February 10, 2014.
  52. ^ Statt, Nick (2019-03-04). "A comedian's fight with Barstool Sports shows how Twitter's copyright system can hurt creators". The Verge. Retrieved 2019-03-11.
  53. ^ Martin, Brittany (2019-03-06). "A Sports Site Hijacked a Comedian's Video—and Intimidated Her for Complaining". Los Angeles Magazine. Retrieved 2019-03-11.
  54. ^ Ley, Tom. "Barstool Sports Quietly Tries To Un-FuckJerry Itself, Deletes 60,000 Social Media Posts". Deadspin. Retrieved 2019-03-11.

External linksEdit