Band-Aid is a brand of adhesive bandages distributed by the American pharmaceutical and medical-devices company Johnson & Johnson. Invented in 1920, the brand has become a generic term for adhesive bandages in the United States and Australia.
|Product type||Adhesive bandage/dressing|
|Owner||Johnson & Johnson|
|Introduced||June 1920 (invention)|
|Tagline||"I am stuck on Band-Aid (brand) 'cause Band-Aid's stuck on me!"|
The Band-Aid was invented in 1920 by a Johnson & Johnson employee, Earle Dickson in Highland Park, New Jersey for his wife Josephine, who frequently cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957. Perhaps a curiosity, the word "Band" in German means tape.
In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as Mickey Mouse, Donald Duck, Oliver & Jenny, Superman, Spider-Man, Rocket Power, Rugrats, smiley faces, Barbie, Dora the Explorer, Batman and Duck Dynasty.
Johnson & Johnson continues to defend the Band-Aid trademark against it being genericized.
Band-Aid arguably has, over time, become a genericized trademark in the United States, and a generic term cannot function as a trademark; but Johnson & Johnson has registered Band-Aid as a trademark on the Principal Register of the United States Patent and Trademark Office, and the registration is valid and legal. A registration on the Principal Register does not create ownership rights under the laws of the United States, and a registration may be challenged and removed if the challenger proves as a matter of fact that the alleged trademark has become generic.
To protect the name, their trademark, Johnson & Johnson always refers to its products as "BAND-AID® Brand Adhesive Bandages", not just "Band-Aid".
- "Historical timeline". hphistory.org. Retrieved 2018-06-02.
- "BAND-AID® Brand Heritage". Johnson & Johnson. April 2015. Retrieved September 21, 2015.
- "The History of the Band-Aid". Retrieved 25 August 2018.
- "The Story of the Black Band-Aid". Retrieved 25 August 2018.
- "Practical Tips on Avoiding Genericide". www.inta.org.
- "Trademark Status & Document Retrieval: BAND-AID". USPTO. May 15, 2012. Retrieved September 21, 2015.