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A "backlash" is an adverse reaction to something which has gained popularity, prominence, or influence. Although it can sometimes represent a categorical rejection of the idea, aesthetic, product, or fad in question, it is usually a reflection of a collective resentment of that thing's ubiquity in culture and media, rather than a denial of its existence. The term is commonly applied to gender and racial discrimination and religious discrimination against minority groups, as well, such as in response to certain events or circumstances.