Baby On The Move

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Baby On The Move is a 100% New Zealand owned and operated franchise company with stores nationwide that specialises in the rental and sales of baby products and child car seat safety. Established originally in 1998,[1] the firm operates nationally endorsing European Safety Standard (ECE44),New Zealand and Australian Safety Standards and American S Standards for child safety in New Zealand. As of 2008, the company operates as a large franchise network, covering all of the major cities in New Zealand.

Baby On The Move Ltd.
Privately held
Key people
Claire Turner
Fena Bavastro
ProductsBaby products
BrandsBritax, Diono, Evenflo, UPPAbaby, Thule Group, Graco (baby products)
ServicesCar seat installations, Baby product hire, Car seat recycling, Child restraint advice


Both Directors Claire Turner and Fena Bavastro are ex-franchise owners and in April 2008 they formed Baby On The Move (2008) Limited. The franchise is 100% New Zealand owned and operated.[2] In 2012 Baby On The Move took part in the HK Baby Products Fair, with Turner and Bavastro representing them.[3][4]

Products and ServicesEdit

Baby On The Move sells a variety of baby safety equipment, including car seats and restraints for infants.[5] Other products include portable cots, flat folding baths, stainless steel baby bottles, buggies, strollers, bassinets, infant capsules with bases, exersaucers, toddler seats, booster seats, cots, baby monitors, and safety gates for doorways. Some of the products can be rented, while the remaining are available for purchase.[2] They also conduct inspections to check whether the already existing child restraints are safe or not. Baby on the Move staff and franchisees have 'safe to go' accreditation which allows them to lawfully install a child seat to comply with New Zealand law and safety guidelines.


Baby On The Move have 15 retail stores in ten New Zealand locations. The stores are located in:

See alsoEdit

External linksEdit