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BBC Introducing is the brand for new music programmes across the BBC radio stations, showcasing unsigned, self-signed and other emerging musical talent primarily from the UK. Launched in 2007 the Introducing brand brings programming from across the BBC under a unified brand with each show retaining its own identity. Introducing has also been extended to the BBC's stages at major festivals such as Glastonbury. Introducing shows can now be found on most BBC Radio stations from national to local. In 2010 BBC Introducing was awarded the best new platform to discover music at the BT Digital Music Awards.[1] In May 2011, BBC Introducing won the Gold award for Best Use of Multiplatform at the Sony Radio Academy Awards.[2]

Since 5 January 2013, every BBC Local Radio station across England and the Channel Islands broadcasts a BBC Introducing programme at 8pm on Saturday evenings.[3]



The initial idea was to introduce a BBC new music discovery proposition consistent across all local and network radio.[citation needed] BBC Introducing was created and selected as the brand name by Jason Carter, the former Head Of Live Music at Radio 1, he continues to lead the proposition for the BBC. The creation followed research via a pan BBC music steering group. It was developed as a property that could be added to existing show names, or used as a signpost for features within programming.

BBC Introducing was launched in 2007, and by this period many BBC local radio stations had launched a weekly local music show to share and champion local bands. As shows such as The Box Office on BBC Three Counties Radio, The Download on BBC Radio Oxford, The Friday Session on BBC Hereford and Worcester, Raw Talent on BBC Radio Humberside and The Weekender on BBC Radio Nottingham proved popular there was interest in developing a more coherent structure and brand for new music on the BBC.[4]

In September 2010 all BBC local radio shows that had not renamed themselves as part of the 'Introducing' were re-branded.[5]

Festival stagesEdit

BBC Introducing has hosted a stage at Glastonbury Festival every year since 2007. The 2011 incarnation featured Ed Sheeran, F-Block, the Good Natured, Sharks Took the Rest, Vessels and Shammi Pithia, amongst others.

BBC Introducing has also hosted stages at the Reading and Leeds festivals since 2008, Radio 1's Big Weekend since 2008 and T in the Park since 2009.[6]

A national networkEdit

With most BBC Local Radio stations now featuring an Introducing show, the music team at BBC Radio 1 are seeking to make use of the local knowledge available across the corporation. In essence the national station has access to local experts across the country who are able to act as a filter and recommend artists for national attention. For big events, such as the BBC Introducing stage at the Glastonbury festival, local show producers submit acts for consideration to a central panel.[7]

Upload toolEdit

During February 2009, an upload tool was launched on the BBC Introducing website to allow users to upload their music direct to BBC Introducing producers and presenters.[8] Artists/bands enter their postcode at the point of registering and notifications about any songs they upload are sent to BBC staff working on their nearest Introducing radio show, as well as their choice of national show on BBC Radio 1, BBC 6 Music, BBC Radio 1Xtra or BBC Asian Network.[9]

All material submitted to the BBC Introducing brand via the upload tool is classified by the BBC as User Generated Content (UGC),[10] and they encourage[11] users to read the Corporation's Terms of Use[12] in relation to UGC before uploading material.

The upload tool was the subject of a complaint to the BBC Trust from a commercial organisation Amazing Tunes that had launched a similar service in 2005. Amazing Tunes provides the musical content for a UK national digital radio station, Amazing Radio. The complaint described the BBC upload mechanism as "to all intents and purposes a direct copy of our privately funded concept". The BBC disputed this description, but advised artists to "explore all the avenues open to them."[13]



  1. ^ [1] Archived October 21, 2010, at the Wayback Machine.
  2. ^ "The Sony Radio Academy Awards". Retrieved 2011-08-12. 
  3. ^
  4. ^ "Music – Introducing – Radio Shows and Podcasts". BBC. Archived from the original on 23 July 2011. Retrieved 2011-08-12. 
  5. ^ "Press Office – BBC Local Radio rebrands BBC Introducing shows". BBC. 2010-09-29. Retrieved 2011-08-12. 
  6. ^ "BBC Music – BBC Music Introducing – BBC Introducing's festival stages". BBC. 
  7. ^ McCormick, Neil (2009-07-30). "BBC Introducing: tomorrow's stars today – Telegraph Blogs". Retrieved 2011-08-12. 
  8. ^ "Press Office – BBC Introducing uploader reaches 20,000 unique artists". BBC. 2010-04-22. Retrieved 2011-08-12. 
  9. ^ "Music – Introducing – Frequently Asked Questions". BBC. Retrieved 2011-08-12. 
  10. ^ "BBC Introducing FAQs". The British Broadcasting Corporation. Archived from the original on 23 August 2010. Retrieved 12 September 2010. 
  11. ^ "BBC Introducing Upload". The British Broadcasting Corporation. Archived from the original on 24 October 2010. Retrieved 27 October 2010. 
  12. ^ "BBC Terms of Use". The British Broadcasting Corporation. Archived from the original on September 10, 2010. Retrieved 12 September 2010. 
  13. ^ Sweney, Mark (2009-11-09). "Amazing Radio complains about BBC service 'copying our concept'". London: The Guardian. Archived from the original on 12 November 2009. Retrieved 2009-11-25. 
  14. ^ "Press Office – The Ting Tings pay tribute to BBC as they go to No.1". BBC. 2008-05-19. Retrieved 2011-08-12. 
  15. ^ "BBC Introducing brings host of fresh and local talent to Radio 1′s Big Weekend | Welsh Icons News". 2010-04-29. Retrieved 2011-08-12. [permanent dead link]
  16. ^ Chipmunk. About BBC Introducing. BBC. Event occurs at 3.37. BBC Introducing is like, two years ago, they put me on, you know what I'm saying, and, it's like, not many people believed that I was gunna, like, get as far as I have now... so it's all about coming back and supporting the people that put me on at the beginning 
  17. ^ "Issue 158.pmd" (PDF). Archived from the original (PDF) on 24 July 2011. Retrieved 2011-08-12. 
  18. ^ "BBC – Music – Introducing – A-Z Index of Artists". 

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