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Authentic Brands Group LLC is a New York City-based brand management company. Its holdings include various apparel, athletics, and entertainment brands, for which it partners with other companies to license and merchandise. [2] ABG owns more than 50 consumer brands,[3] as well as the likeness rights and/or estates to a number of celebrities, including Muhammad Ali, Elvis Presley, Shaquille O'Neal, and Marilyn Monroe.

Authentic Brands Group LLC
IndustryBrand management
FounderJamie Salter
Key people
Jamie Salter (CEO)
Nick Woodhouse (president and CMO)
OwnerShareholders include Blackrock, Leonard Green, General Atlantic and Lion Capital LLP. [1]



The company was founded in 2010 by Jamie Salter, after stepping down from his role as CEO of Hilco Consumer Capital—a company that was involved in the restructuring of struggling consumer brands (such as Bombay Company and Polaroid Corporation).[4] Salter invested $250 million in the new venture, and the majority of the equity was sold to Leonard Green & Partners.[4] Two of ABG's first major purchases were the clothing brands Silver Star and Tapout.[4] In January 2011, Authentic Brands Group acquired rights to the likeness of Marilyn Monroe.[4]

On October 7, 2013, Authentic Brands Group announced the purchase of Juicy Couture from Fifth & Pacific for $195 million,[5] The following month, ABG acquired the estate of Muhammad Ali, and CORE Media Group's 85% stake in Elvis Presley Enterprises (which includes the estate of Elvis Presley, likeness rights, and music publishing assets).[6][7][8]

In December 2015, basketball player Shaquille O'Neal signed with ABG to manage his likeness and marketing rights.[9] In September 2016, Julius Erving also sold his name and licensing rights to ABG,[10] and Aéropostale was purchased out of bankruptcy by a consortium that included ABG and other investors.[11][12]

In March 2017, ABG became the controlling partner of Greg Norman's consumer products business.[13]

In March 2018, ABG announced that they would acquire Nautica from VF Corporation.[14] On June 10, 2018, ABG announced that it was the winning bidder for the intellectual property of Nine West Holdings.[15] The acquisition was completed on July 3, 2018.[16]

On October 10, 2018, ABG announced that it had entered into an agreement to purchase a majority stake in the intellectual property of the Camuto Group's proprietary brands in partnership with DSW Inc.[17]

On May 27, 2019, ABG announced its acquisition of sports magazine Sports Illustrated from Meredith Corporation for $110 million.[18] The company stated that it planned to leverage its trademarks and other non-core assets in new ventures. Meredith will continue to publish the Sports Illustrated magazine and digital properties under license for at least two years.[19] On June 18, 2019, it was announced that rights to publish the Sports Illustrated editorial operations would be licensed to The Maven under a 10-year deal, with Ross Levinsohn as CEO.[20][21]

In August 2019, BlackRock became the largest shareholder in Authentic Brands. [22]


The year of acquisition is listed in parentheses.

Celebrity and entertainmentEdit

Fashion and luxuryEdit


  • Drexel (2018)
  • Henredon (2018)
  • Thomasville (2018)




  1. ^
  2. ^ Young, Vicki M. (2017-10-30). "General Atlantic Makes Investment in Authentic Brands Group". WWD. Retrieved 2018-10-04.
  3. ^ Palmieri, Jean E. (2018-09-24). "ABG's Nick Woodhouse on Building an Influencer Network". WWD. Retrieved 2018-10-04.
  4. ^ a b c d "Toronto native Jamie Salter rebrands Marilyn Monroe". The Globe and Mail. Retrieved 2019-05-28.
  5. ^ "UPDATE 1-Fifth & Pacific sells Juicy Couture brand for $195 million". Reuters. 7 October 2013.
  6. ^ Yan, Sophia (2013-11-20). "Sold! Elvis Presley Inc. has a new owner". CNNMoney. Retrieved 2019-05-28.
  7. ^ "Sting like a bee: ABG buys rights to Ali brand". 2013-11-19. Retrieved 2019-05-28.
  8. ^ Halperin, Shirley (2017-08-16). "Elvis Presley Today: Graceland Proprietor on 'Blade Runner' Cameo, Hologram Plans, Changing Fanbase". Variety. Retrieved 2019-08-06.
  9. ^ "Shaq sells rights to future business endeavors". 2015-12-17. Retrieved 2019-05-28.
  10. ^ "Erving sells majority rights to 'Dr. J' name, image". 2016-09-27. Retrieved 2019-05-28.
  11. ^ Wahba, Phil (September 13, 2016). "Aéropostale Won't Go Out of Business After All". Fortune. Retrieved February 10, 2018.
  12. ^ Wilson, Marianne (January 11, 2017). "Teen apparel retailer reopens 500-plus stores". Chain Store Age. Retrieved February 10, 2018.
  13. ^ "Norman has deal with brand licensing firm ABG". 2017-03-21. Retrieved 2019-05-28.
  14. ^ Howland, Daphne (2018-03-19). "Authentic Brands snaps up Nautica from VF". Retail Dive. Retrieved 2018-03-22.
  15. ^ "Authentic Brands beats DSW in auction for Nine West: sources". Reuters. 2018-06-10. Retrieved 2018-09-11.
  16. ^ "ABG Completes the Acquisition of Nine West and Bandolino". Authentic Brands Group. 2018-07-03. Retrieved 2018-09-11.
  17. ^ Young, Vicki M. (2018-10-10). "Camuto Group to Be Acquired by ABG, DSW for $375 Million". WWD. Retrieved 2018-10-15.
  18. ^ Bennett, Anita (May 28, 2019). "Sports Illustrated Sold To Authentic Brands Group For $110 Million". Deadline Hollywood. Retrieved May 28, 2019.
  19. ^ Steinberg, Brian (May 28, 2019). "Meredith Sells Sports Illustrated to Authentic Brands Group for $110 Million". Variety. Retrieved May 28, 2019.
  20. ^ Kelly, Keith J. (2019-06-17). "Sports Illustrated's media ops are getting a new operator". New York Post. Retrieved 2019-06-18.
  21. ^ James, Meg. "Ross Levinsohn, now with Maven, to manage Sports Illustrated magazine". Retrieved 2019-06-18.
  22. ^

External linksEdit