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Asahi Group Holdings, Ltd. (アサヒグループホールディングス株式会社, Asahi Gurupu Horudingzu Kabushiki Gaisha, TYO: 2502) is a beer and soft drink company based in Tokyo, Japan.

Asahi Group Holdings, Ltd.
Native name
アサヒグループホールディングス株式会社
Public (K.K)
Traded asTYO: 2502
TOPIX Large 70 Component
IndustryBeverage
Founded1889; 129 years ago (1889)
Headquarters,
Japan
Key people
Naoki Izumiya (President and CEO)
ProductsBeer, beverages
RevenueIncrease ¥1.857 trillion (2015)[1]
Increase ¥135.119 billion (2015)
Increase ¥76.427 billion (2015)
Total assetsIncrease ¥1.902 trillion (2015)
Total equityIncrease ¥891.829 billion (2015)
Websitewww.asahigroup-holdings.com/en/

As of January 2014, Asahi, with a 38% market share, was the largest of the four major beer producers in Japan followed by Kirin Beer with 35% and Suntory with 15%.[2]

Anheuser-Busch InBev (InBev) agreed in April 2016 to sell Grolsch Brewery, Italy's Peroni Brewery and England's Meantime Brewery to Asahi; these deals closed on 12 October 2016.[3][4]

Subsequent to Inbev's acquisition of SABMiller in October 2016, InBev agreed to sell the former SABMiller Ltd.'s Eastern European businesses and relevant assets in Poland, the Czech Republic, Slovakia, Hungary and Romania to Asahi for US $7.8 billion. The deal closed on 21 December 2016 and included beer brands such as Pilsner Urquell, Velkopopovický Kozel, Tyskie, Lech, Dreher and Ursus.[5][6]

Contents

HistoryEdit

  • Asahi was founded in Osaka in 1889 as the Osaka Beer Company (大阪麦酒会社, Ōsaka Bakushu Kaisha).[7] During the First World War German prisoners worked in the brewery.[8]
  • In early 2009, Asahi acquired 19.9% of Tsingtao Brewery from Anheuser-Busch InBev for $667 million. The sale made Asahi Breweries, Ltd. the second largest shareholder in Tsingtao behind only the Tsingtao Brewery Group.[10]
  • In August 2011, Asahi acquired New Zealand's Independent Liquor, maker of Vodka Cruiser and other alcoholic beverages, for ¥97.6 billion.[12] In May 2013 its New Zealand operations expanded with the purchase of retail chain Mill Liquorsave.[13] Also, Asahi acquired the Australian brands and assets of Cricketers Arms and Mountain Goat Brewery in 2013 and 2015, respectively.[14]
  • In 2016, the company bought a number of breweries in Europe as a result of regulators' demands before SABMiller was acquired by Anheuser-Busch InBev.
  • In 2017, the company sold its 19.9% stake of Tsingtao Brewery for $937 million.[15]

BrandsEdit

 
Asahi Super Dry, as retailed in London, UK

The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production).

In 1987 Asahi introduced Asahi Super Dry a product that transformed the modern beer industry in Japan. Asahi Super Dry is described as a highly attenuated lager without the heavier malt flavors of competitors' products, with a crisp, dry taste reminiscent of some northern German beers.[16] This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi's business performance, surpassing Kirin in terms of both sales and profitability.

By early 2017, the Super Dry brand was Japan’s best-selling beer.[17]

Other beers produced include:

  • Asahi DraftLager (first produced in 1892)
  • Asahi Gold – Lager (former flagship product; first produced in 1957)
  • Asahi Stout
  • Asahi Z – Dry lager
  • Asahi Black – a 5% abv dark lager
  • Asahi Prime Time – German Pilsener style lager (only available in Japan)

Asahi Beer HallEdit

Asahi Breweries' headquarters in Tokyo were designed by French designer Philippe Starck. The Beer Hall is considered one of Tokyo's most recognizable modern structures.[7]

See alsoEdit

ReferencesEdit

  1. ^ "2015_annual_financial_statement". Retrieved March 21, 2016.
  2. ^ Kachi, Hiroyuki (January 16, 2014). "Japan's Beer Drinkers Still Not Raising a Glass to Abenomics". The Wall Street Journal. Retrieved 24 July 2014.
  3. ^ Phil Serafino; Rachel Chang (2016-04-19). "AB InBev Accepts Asahi Offer to Buy Grolsch, Peroni and Meantime Beer Brands". Bloomberg.com. Retrieved 3 February 2017.
  4. ^ Evison, James (12 October 2016). "Asahi Completes acquisition of Miller Brands U.K." Morning Advertiser. William Reed Business Media. Retrieved 3 February 2017.
  5. ^ "Asahi Group to buy InBev beer brands for $7.8bn". Financier Worldwide. Financier Worldwide. February 2017. Retrieved 1 February 2017.
  6. ^ "Anheuser-Busch InBev to Sell Former SABMiller's Central and Eastern European Business to Asahi". Bloomberg News. Bloomberg. 21 December 2016. Retrieved 1 February 2017.
  7. ^ a b Oliver, Garrett, ed. (2012). The Oxford Companion to Beer. Oxford University Press. p. 67. ISBN 978-0-19-536713-3.
  8. ^ Romein, Jan (1962). The Asian Century: A History of Modern Nationalism in Asia. University of California Press. p. 124.
  9. ^ Palmer, Daniel (December 25, 2008). "Asahi acquires Cadbury's Schweppes, Coca-Cola still eligible to make counter offer". Australian Food News. Retrieved 2013-09-04.
  10. ^ "Asahi buying Tsingtao stake". The New York Times. February 3, 2009. Retrieved 2013-09-04.
  11. ^ Fujimura, Naoko; Withers, Tracy (July 4, 2011). "Asahi Group to Purchase Charlie's, P&N Water, Juice Units". Bloomberg.com. Retrieved 2013-09-04.
  12. ^ Kachi, Hiroyuki (August 18, 2011). "Asahi to buy Independent Liquor". The Australian. Retrieved 2013-09-04.
  13. ^ McBeth, Paul (May 20, 2013). "Independent Liquor buys Mill chain for undisclosed sum". Scoop.co.nz. Retrieved 2013-09-04.
  14. ^ Lynch, Jared (28 September 2015). "Asahi buys Australian craft beer brewer Mountain Goat". Fairfax Media. The Sydney Morning Herald. Retrieved 7 February 2016.
  15. ^ "Asahi to sell Tsingtao Brewery stake to Fosun, others for $937 million". Reuters. 2017-12-20. Retrieved 2017-12-20.
  16. ^ Oliver, Garrett (2012). The Oxford Companion to Beer. Oxford University Press. p. 503. ISBN 978-0-19-536713-3.
  17. ^ "Asahi Thirsty for More Overseas Deals After SABMiller Buys". Bloomberg News. Bloomberg. January 17, 2017. Retrieved February 1, 2017.

External linksEdit