Apple community

  (Redirected from Apple evangelist)

The Apple community are people interested in Apple Inc. and its products, who report information in various media. Generally this has evolved into a proliferation of websites, but latterly has also expanded into podcasts (both audio and video), either speculating on rumors about future product releases, simply report Apple-related news stories, or have discussions about Apple's products and how to use them.

Such stories and discussions may include topics related to physical products like the Macintosh and iOS devices (e.g., the iPhone, iPod, and iPad); software and operating systems, like Final Cut Pro, Logic Pro X, iWork, iOS, and macOS; or even services Apple offers like iCloud, iTunes Store, or Apple Music. Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod in late 2001. The mass usage of computing devices in everyday life, mixed with Apple's vertical integration of its products and services,[1] has helped to bring about this increase in popularity, and combined with a tight-lipped corporate policy about future products, helped foster an interest in the company's activities.

Sites and publishersEdit

The Apple community is made up of several websites which exclusively, or almost exclusively, specialize in Apple products. Some have ceased operation, but a great many continue to run successfully.

In addition to these purely Apple info sites, most other mainstream technology journalism sites, including Ars Technica, CNET, Engadget, Gizmodo, iFixIt, Slashdot, and GigaOM include Apple sections, and many prominent bloggers also talk extensively about Apple products, including John Gruber's DaringFireball.


9to5Mac[2] was founded in 2007 by Seth Weintraub as an Apple news website originally focused on Macs in the enterprise. Since then, the website has expanded to covering all things Apple. 9to5Mac is known as the leading website within the Apple News Community in terms of breaking impactful news. The site gained fame in its earlier years for publishing the first photos of the third-generation iPod nano, the original iPod touch, early photos of the first iPhone, and details about Apple's still-in-use aluminum manufacturing process for laptops. In recent years, 9to5Mac published the first accurate details about the iPhone 4S, Siri, Apple's move from Google Maps to Apple Maps, new health and fitness applications, OS X updates, and the Apple Watch. The site also published the first photos of the white iPad 2, iPhone 5, and the iPad Air. The creation of 9to5Mac as well as its top authors were profiled in 2014 by Business Insider.[3]


Screenshot of AppleInsider homepage on April 25, 2008.

AppleInsider launched in 1997 as a news and rumor website for Apple products and services at It includes a forum for discussion of news stories and other community news.

In the late 1990s Apple successfully sued John Doe from AppleInsider's boards with the username "Worker Bee" for revealing information on what would eventually become the Apple Pro Mouse. It was a rare case of Apple following through on threats of a suit. The case was settled out of court.[4]


iMore[5] is a Canadian website founded in 2008, previously as Phonedifferent, with its main focus on all aspects of Apple devices (also featuring sections on several other platforms). It is run by editor-in-chief Rene Ritchie with a small editing staff. Along with the usual news and rumors, iMore often features in-depth technical details of Apple software and operating systems, aimed at explaining to readers how and why certain things have been done by Apple, in their wider context of achieving better usability and design goals. iMore's coverage has been featured by,[6] Business Insider,[7][8] International Business Times,[9][10] Macworld,[11] MacRumors,[12][13] and Engadget.[14][15]


Founded in 2012, by Fernando del Moral,[16] LaManzaMordida is the most important Apple channel in the Spanish YouTube community, with over 650k subscribers on its YouTube channel.[17] It shares information about Apple's new hardware (iPhones, iPads, Macs, Apple Watches, Apple TVs...) and software (iOS, MacOS, tvOS, WatchOS...) with the Spanish community. It was originally called Apple5x1, but changed names in October 2018 because of Apple's new social media policies around using the term 'Apple' in a name.

Low End Mac Edit

Low End Mac[18] is an Apple-centric website founded in 1997 to support Mac users with early Mac hardware and growing over time to cover the entire range of Macs, as each line eventually had model years falling into the “vintage and obsolete” category. Low End Mac's primary focus is on aging Apple gear, primarily Macs, but touching on iPhone, iPad, iPod, Apple TV, and other devices as well.[19] It is published by its founder Daniel Knight with a small volunteer writing staff,[20] including a visually-impaired writer named Joe Leo.[21] The primary focus is on value computing, factoring in longevity as well as purchase price. Low End Mac is also known for curating a list of the worst Macintosh models[22][23] that the site has affectionately named "road apples".[24][25][26] The term is adapted from a slang term for animal feces or manure that is found on a road, often from horses.


MacDailyNews has been published since September 2002, 18 years ago.[27] MacDailyNews was accurately cited by CNet as its source for the launch of the first Verizon (CDMA-capable) iPhone after Christmas, 2010;[28] the phone was announced by Verizon in early 2011.[29] The site was also accurately cited by DaringFireball as the source for AT&T's best yet iPhone launch in 2009.[30] It was also cited by MacRumors with a forecast for the second generation Mac Pro in April 2013;[31] Apple announced it in June.[32]


MacGuide Magazine began in 1985, and for several years was the principal listing of most of the applications available on the Macintosh platform. As the Macintosh user base grew and as the internet became readily available, application listing became less salient and commentary more central. The early MacGuide publisher encountered business difficulties and Elan Associates acquired MacGuide. Elan now publishes MacGuide, providing information and commentary on computers, computerization, technology, and diverse other subjects. MacGuide, based in the US, is not affiliated with the New Zealand publication that recently adopted the "MacGuide" name.


MacIssues[33] is the renewal of what began in March 1996 as "MacFixIt," an update site for Ted Landau's Mac troubleshooting book "Sad Macs, Bombs and Other Disasters".[34] The site was originally called "The Sad Macs Update Site" but was renamed to MacFixIt after hosting problems. The site has changed hands, being sold to TechTracker in July 2000, which was purchased by CNET in 2007. With CBS Interactive's acquisition of CNET in 2008, MacFixIt was integrated into the main CNET blog structure. MacFixIt was discontinued by CNET, but the site has spawned, which continues to offer daily Mac-related troubleshooting, how-to, and review articles, and is written primarily by Christopher (Topher) Kessler.[35]

MacOS RumorsEdit

MacOS Rumors was founded by Ethan C. Allen in 1995 as the first known "Apple rumors" website on the early web. His early work was noticed and referenced by other print media including CNET[36], Forbes[37], and Mac the Knife in MacWEEK. Allen was only 16 at the time but had developed extensive source contacts. Apple, at the time, was unhappy with some of the releases on the site which proved to be early and accurate. Apple contacted Allen a number of times requesting he stop releasing data from his sources. After a brief shutdown of the site at the request of Apple, the MacOS Rumors site was obtained by Ryan Meader after a domain expiration within two years of its creation. Originally with Ethan, the site posted most of its rumors based on screenshots and info sent via email from followers. With Ryan at the helm, MacOS Rumors collected content from message boards and usenet posts but later claimed (unsubstantiated) to have developed contacts inside Apple. After a number of successful years, MacOS Rumors gained a reputation for being inaccurate.[38]. Meader had allowed the MacOS Rumors domain name to expire around July 16, 2007, but then renewed the domain for another nine years. In the past half-decade, the site hasn't been updated at all and has no current staff.

After the MacOS Rumors site was obtained by Ryan in 1997, Ethan tried to briefly return to Apple rumors with his sources by creating a new website titled Mac Rumor Mill. Apple quickly caught onto the new site and was able to shut it down with threatened legal action.[39]


MacRumors was launched in February 2000 by Arnold Kim, as an aggregator of Mac-related rumors and reports around the web. MacRumors attempts to keep track of the rumor community by consolidating reports and cross-referencing claims, with the website's tag line being "News and Rumors You Care About". In addition to providing rumors, news, and an active forum, the site also broadcasts live coverage of Apple announcements via

MacRumors is also home to one of the largest Mac-focused forum sites, and by 2010 it had over 400,000 members and over 10,000,000 forum posts,[40] which by April 2012 was had risen to over 690,000 members and over 14,300,000 posts.

MacRumors has an official IRC channel (found at #macrumors) where current events are discussed in real time. It is also a place where many Mac users seek assistance from other users, with the channel being moderated by "operators" who provide assistance.


Macworld is one of the oldest magazine publications focused on Apple products and software, starting in 1984. It received competition with the launch of MacUser the following year. The two magazines merged under the "Macworld" name in 1997. In September 2014 it discontinued its print edition, instead focusing on its website and YouTube coverage only.[41]


Think Secret appeared in 1999. Apple filed a lawsuit against the company alleging it printed stories containing Apple trade secrets.[42] In December 2007 the lawsuit was settled with no sources being disclosed; however, the site was shut down, finally closing on February 14, 2008.[43]

In the year leading up to the closing of the site, ThinkSecret correctly predicted an aluminum shell iMac, development of a touchscreen based iPod starting in 2006, and the relative BlackBerry-esque form factor of the new iPod Nano. However, there were still some reports that turned out to be false, such as its prediction of the demise of the Mac Mini, when it received an upgrade in mid-2007, albeit with no fanfare.[44]

TUAW (The Unofficial Apple Weblog)Edit

The Unofficial Apple Weblog (TUAW) was founded in 2004, and claimed to be "a resource for all things Apple and beyond". TUAW published news stories, credible rumors, and how-to's covering a variety of topics daily. As a trusted tech blog, TUAW provided opinion and analysis on the news in addition to the facts.[45] TUAW was known for its rumor roundups, seeking to dispel false Apple rumors from around the web. On February 3, 2015, TUAW was shut down by its owners, Weblogs, Inc.[46]

The Apple PostEdit

The Apple Post[47] launched in 2014 as an Apple news aggregator, and later reformed in 2016 to publish original content based on Apple products and services. The site offers news, rumors and how-to stories covering Apple's range of hardware, software and services.

The Apple Post was cited for sharing the first pictures of Apple's complete Apple Park Visitors Center prior to its official opening in 2017[48][49] and has been regularly featured within tabloid British newspaper Metro (British newspaper).[50][51]

On August 1, 2020, The Apple Post launched the "" app on the App Store.[52]

Appleosophy (Appleosophy Media)Edit

Appleosophy[53] - The Apple news and rumors website; founded by Holden Satterwhite and Chris Grainger in 2015 as a means of providing the latest news and updates about Apple. First starting as an Instagram page,[54] Appleosophy[53] has been cited for leaking images of the Apple Smart Battery Case[55][56][57] for the iPhone XS and iPhone XS Max before it released, being the first to report the Dashboard feature removed in macOS Catalina 10.15[58][59][60] and first to report Apple's unreleased tracking device; ‘AirTags' which is able to act as a key finder. It was accidentally revealed in April 2020,[61] as a feature in an official Apple product support video showing it supported in the Find My iPhone user interface, spotted by writer, Pururaj Dutta.

It is seen that Appleosophy[53] is one of the newest news sources to report on Apple news and in the later half of 2019, became part of Appleosophy Media - a conglomerate company, with Appleosophy, TechPod Social and Apple Summit as subsidiaries.

Macintosh User GroupsEdit

Macintosh User Groups (MUGs) are a group of people who use Macintosh computers made by Apple Inc. or other manufacturers and who use the Apple Macintosh operating system (OS). These groups are primarily locally situated and meet regularly to discuss Macintosh computers, the Mac OS, software and peripherals that work with these computers. Some groups focus on the older versions of Mac OS, up to Mac OS 9, but the majority now focus on the current version of Mac OS, macOS. These user groups began with the formation of the Apple User Group Connection.

Apple evangelistEdit

An Apple evangelist, also known as Mac(intosh) evangelist or Mac advocate, is a technology evangelist for Apple products.

The term "software evangelist" was coined by Mike Murray of the Macintosh division.[62] Apple's first evangelist was Mike Boich, a member of the original Macintosh development team.[63] Alain Rossmann succeeded him. Their job was to promote Apple products, primarily by working with third-party developers. Boich and Rossmann later took part in the founding of Radius together.

One prominent Apple evangelist is Apple Fellow Guy Kawasaki. Kawasaki is credited as being one of the first to use evangelistic methods to promote a computer platform through a blog.[64][65] Apple formerly had a "Why Mac?" evangelist site.[66] The page no longer exists, but the company subsequently ran Get a Mac, which gave numerous reasons why "PC users" should switch to Macs. Several third-parties still host and maintain Apple evangelism websites, many of which are listed above. The AppleMasters program was a similar endeavor in the late nineties.[67]

In the early days of the Macintosh computer, the primary function of an evangelist was to convince software developers to write software products for the Macintosh. When software developers need help from within Apple, evangelists will often act as go-betweens, helping the developers to find the right people at Apple to talk to. This role is now filled by the Apple Developer program, led by Phil Schiller.

Apple's responseEdit

Apple's official stance on speculation around any future product releases, is that they do not directly comment on such speculation nor discuss any products, until they are finally released.[68] Historically, Apple has often used legal means, such as cease and desist orders, in order to retain trade secrets, intellectual property, or confidential corporate information, when needed. Typically, Apple has primarily pursued the leakers of information themselves, rather than any sites containing rumors on their products.[citation needed] However, Apple's suit against Think Secret in 2005 targeted whether these sites have the right to knowingly publish this protected information.[69] Staff are also required to sign non-disclosure clauses within the company.

During his January 10, 2006 keynote address to the Macworld Conference & Expo in San Francisco, Apple's then CEO Steve Jobs poked fun at the rumors community by pretending to create a "Super Secret Apple Rumors" podcast during his demonstration of new features in GarageBand.[70]

On October 16, 2014 at an Apple Special Event keynote, Craig Federighi pretended to "triple down on secrecy" by hiring Stephen Colbert as "Supreme Commander of Secrecy." He poked fun at the "spaceship" rumors.[71]

See alsoEdit


  1. ^ Lyons, Daniel (January 28, 2010). "Going Vertical: Apple returns to an old—and potentially lucrative—way of doing business". The Daily Beast. Newsweek. Retrieved March 29, 2012.
  2. ^ "9to5Mac - Apple News & Mac Rumors Breaking All Day". 9to5Mac.
  3. ^ Smith, Dave (October 14, 2014). "How An IT Guy Stranded In Paris Turned Himself Into The Most Powerful Source Of Apple News". CNet News. Retrieved December 1, 2014.
  4. ^ Fried, Ina (December 21, 2004). "Apple goes to court to smoke out product leaker". CNet News. Retrieved June 5, 2006.
  5. ^ "iMore: Learn more. Be more". iMore.
  6. ^
  7. ^ Smith, Dave. "Apple is exploring an updated version of MagSafe, one of its best charging inventions ever". Business Insider.
  8. ^ Eadicicco, Lisa. "Apple's next iPhone update will include hundreds of new Emojis". Business Insider.
  9. ^ Jain, Rishabh (December 1, 2016). "iOS Calendar App: How To Deal With Spam Invites". International Business Times.
  10. ^ Victorino, Corazon (December 9, 2017). "Apple iPad Pro 2018 Specs, Features: What To Expect From Upcoming Tablet". International Business Times.
  11. ^ "Apple Watch Series 4 review roundup: A little more screen makes a big difference". Macworld. September 19, 2018.
  12. ^ Clover, Juli. "No 5K Thunderbolt Display With Integrated GPU Coming at WWDC".
  13. ^ Kim, Arnold. "iPhone 5 and iPad Mini to be Announced on September 12th with iPhone 5 Release September 21st".
  14. ^ "Here's a fix for disappearing contacts in iOS 7.1.2". Engadget.
  15. ^ "Dark tattoos can throw off Apple Watch's heart rate sensor". Engadget.
  16. ^ "La Manzana Mordida - Sitio web de noticias Apple en castellano".
  17. ^ "La Manzana Mordida". YouTube.
  18. ^ "Low End Mac". Low End Mac.
  19. ^ Greenfield, Rebecca (December 14, 2011). "The True History of Apple's 'Think Different' Campaign". The Atlantic.
  20. ^ "MacBook vs. MacBook Air vs. MacBook Pro: Which is the best value?". MacDailyNews. March 18, 2015.
  21. ^ "iMac Brief Cameo in M. Night Shyamalan Sequel 'Glass' and Other Examples of Macs on the Big Screen". Low End Mac. February 26, 2019.
  22. ^ "Road Apples: The Worst Macs". December 1, 1998. Archived from the original on December 1, 1998.
  23. ^ "Second Class Macs | Low End Mac".
  24. ^ "The Reality Behind 'Road Apples' and 'Compromised Macs'". Low End Mac. July 15, 2016.
  25. ^ Hattersley, Lou. "From inexplicable mice to melting Macs: The 11 worst Apple products of all time". Macworld UK.
  26. ^ Staff, WIRED (May 15, 2000). "Good Macs Come in Small Packages" – via
  27. ^ "PC Magazine Editors' Choice: Innovative PCs: Apple iMac". MacDailyNews. September 23, 2002.
  28. ^ "The latest from MacDailyNews pegs the Verizon iPhone for a post-Christmas release on the sparsely available 4G LTE networks"
  29. ^ "Faster Forward - Liveblog: The Verizon iPhone".
  30. ^ "MacDailyNews has obtained an internal AT&T memo"
  31. ^ Golson, Jordan. "Rumor Suggests Replacement for Mac Pro Due in April or May".
  32. ^ "At long last! Apple announces new Mac Pro with cylindrical design". Ars Technica. June 10, 2013. Retrieved June 10, 2013.
  33. ^ "MacIssues | How to use, troubleshoot, and repair your Mac".
  34. ^ "". Retrieved April 25, 2014.
  35. ^ "MacIssues Site Profile". March 18, 2014. Retrieved April 25, 2014.
  36. ^ "MacOS Rumors web site". CNET. Retrieved October 29, 2020.
  37. ^ "Readers Say". Forbes. December 29, 1997. Retrieved October 29, 2020.
  38. ^ Chartier, David (October 5, 2007). "Rumor: Apple TV to gain HD content, optical drive". Ars Technica. Retrieved April 25, 2014.
  39. ^ "Rumormongers". Forbes. December 15, 1997. Retrieved October 29, 2020.
  40. ^ "MacRumors reaches Ten Million Forum Posts". MacRumors. May 29, 2010. Retrieved April 25, 2014.
  41. ^ Yu, Roger (September 10, 2014). "Macworld shuts down print product, lays off staff". USA Today. IDG. Retrieved September 20, 2015.
  42. ^ "Apple Targets Harvard Student For Product 'Leaks'". Information Week. January 13, 2005. Retrieved January 8, 2006.
  43. ^ Kim, Arnold (February 15, 2008). " Now Offline". MacRumors. Retrieved April 24, 2008.
  44. ^ Jeff Longo (August 7, 2007). "Apple Quietly Updates Mac Minis". MacRumors. Retrieved January 23, 2010.
  45. ^ "About TUAW". Retrieved March 25, 2013.
  46. ^ Sande, Steven (February 3, 2015). "So long, and thanks for all the fish". TUAW. Retrieved February 3, 2015.
  47. ^ "Apple News, Mac Rumors & iPhone Leaks | The Apple Post". January 9, 2018.
  48. ^ Miller, Chance (September 10, 2017). "New images show near-completed Apple Park Visitor Center ahead of Tuesday's event".
  49. ^ Clover, Juli. "Apple Park Visitor's Center Shown Off in New Images".
  50. ^ "Check out the 157 emojis coming to iPhone later this year in Apple's iOS 12". February 8, 2018.
  51. ^ "Apple fans could face some serious disappointment this Christmas". December 18, 2017.
  52. ^ "Introducing the app | The Apple Post". August 1, 2020. Retrieved August 3, 2020.
  53. ^ a b c "Appleosophy - The latest Apple News & Rumors". Appleosophy. March 12, 2020. Retrieved March 12, 2020.
  54. ^ "Appleosophy (@appleosophy) • Instagram photos and videos". Retrieved March 12, 2020.
  55. ^ Tuesday, William Gallagher; December 18; 2018; PT, 03:55 am. "iPhone XS & iPhone XS Smart Battery case leaks out in Apple marketing document". AppleInsider. Retrieved March 12, 2020.CS1 maint: numeric names: authors list (link)
  56. ^ "Leaked Apple Marketing Documentation Shows Unreleased iPhone XS Smart Battery Case". iPhone in Canada Blog. December 18, 2018. Retrieved March 12, 2020.
  57. ^ "Exclusive: Images of Apple's Smart Battery Case leaked in Internal Document". Appleosophy. December 18, 2018. Retrieved April 22, 2020.
  58. ^ Statt, Nick (June 4, 2019). "Apple will permanently remove Dashboard in macOS Catalina". The Verge. Retrieved March 12, 2020.
  59. ^ "Apple might wave goodbye to Dashboard in macOS Catalina". Engadget. Retrieved March 12, 2020.
  60. ^ "Did Apple remove dashboard in MacOS Catalina?". Appleosophy. June 4, 2019. Retrieved April 22, 2020.
  61. ^ "Exclusive: AirTags confirmed in a new Apple Support Video!". Appleosophy. April 2, 2020. Retrieved April 22, 2020.
  62. ^ Guy Kawasaki, The Macintosh Way, p2.
  63. ^ " Signing Party".
  64. ^ Solis, Brian; Breakenridge, Deirdre K. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press, 2009. p. 9.
  65. ^ Lucas-Conwell, Frederic (December 4, 2006). "Technology Evangelists: A Leadership Survey" (PDF). Growth Resources, Inc.
  66. ^ "Wayback Machine". Archived from the original on June 18, 2019. Retrieved April 17, 2019. Cite uses generic title (help)
  67. ^ Celebs Flock to Apple Hype Fest Janelle Brown. February 12, 1999.
  68. ^ InfoWorld. InfoWorld. December 23, 1985.
  69. ^ Apple Computer, Inc., v. Nick Deplume, The Deplume Organization LLC, and Does 1-20, case 1-05-CV-033341, Cal. Superior Ct, (Santa Clara), 2005.
  70. ^ Graham, Jefferson (January 10, 2006). "Jobs basks in iPod sales, plugs Macs with Intel chips". USA Today. Retrieved April 24, 2008.
  71. ^ "Apple triples down on security by 'hiring' Stephen Colbert". CNET. October 16, 2014. Retrieved August 6, 2015.