Angus Reid (entrepreneur)

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Angus Reid (born December 17, 1947) is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute[1] and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights.

Angus Reid
Born (1947-12-17) December 17, 1947 (age 74)

He has written numerous columns on economic, social, and political issues, as well as the best-seller Shakedown: How the New Economy is Changing our Lives (1996).[1]

He is a recipient of a Canada Council Doctoral Fellowship,[2] the Entrepreneur of the Year award for the Pacific Region in the "services" Category,[3] and was inducted into the Marketing Hall of Legends[4] in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba.[3] He has also been awarded honorary doctorates from Simon Fraser University (2003)[5] and Carleton University (2008).[6]

Personal life and educationEdit

Reid was born in Regina, Saskatchewan, on December 17, 1947.[3]

Enrolled at the University of Manitoba Faculty of Arts, he earned both his B.A. in sociology and history in 1969 and his M.A. in Sociology in 1971. Subsequently, in 1974, he received a Ph.D. in sociology from Carleton University in Ottawa. Following his doctoral thesis on the professional socialization of dental students, he took on a position at the University of Manitoba's Faculty of Medicine.[3]

Reid currently resides in West Vancouver, British Columbia, with his wife Margaret. He has a son, Andrew, and a daughter, Jennifer, and five grandchildren.


From 1974-1980, Reid held an appointment in the University of Manitoba's Faculty of Medicine, Department of Social and Preventive Medicine.[3]

In 1979, he founded Angus Reid Group, Inc., a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. He remained CEO until 2001, selling the organization to Ipsos SA in 2000 to later operate as Ipsos-Reid. Operations in Canada still continue under the name Ipsos[7] as the Canadian arm of the global Ipsos Group.

In 2004, he became CEO of Vision Critical,[8] his son Andrew's research software development startup.[1][9] Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical)[10] to apply Vision Critical's technologies to market research.[11] In 2011, Angus Reid became the Chairman at Vision Critical.[12]

In 2014, Reid retired from Vision Critical to found the Angus Reid Institute,[13] a not-for-profit organization dedicated to the advancement of public opinion research in Canada on critical social, economic and policy issues.[14] And in February 2019, he returned from retirement to launch Angus Reid Global,[15] a new market research and opinion polling firm serving businesses and organizations across Canada and around the globe.[16]


Reid is the founder and chairman of the Angus Reid Institute,[1] a federally-incorporated charitable foundation dedicated to measurement and advancement of public opinion in Canada on critical social, economic and policy issues.[14] Funded by Reid, the Angus Reid Institute fills a growing gap between the need for data on public opinion and declining support for non-partisan research among traditional sponsors such as the media and government.[13]

In 2010, Reid became a major funder and co-founder of the R. James Travers Foreign Corresponding Fellowship, based in Ottawa. This initiative provides $25,000 per year in funding for a foreign correspondent to pursue a major story of interest to Canada.[17]

Since 2011, he has been the founder and major funder for the Monarca Foundation, a Canadian registered charity dedicated to helping families with emergency food, medical supplies and schooling in Mexico. Additionally, Reid was a major donor for the Blusson Spinal Care Center at Vancouver General Hospital[18] in 2010, and St. Paul's High School in Winnipeg in 2001 and 2014.[19]

Reid was the chair of the CKNW Orphans Fund between 2002 and 2007[20] as well as the founding chair between 2002 and 2005 at the Canada Institute: Woodrow Wilson International Center for Scholars in Washington, D.C., where he now serves as a member of the advisory board.[21]

Reid was also a board member of the Rick Hansen Foundation between 2002 and 2008,[19] the Norman Paterson School of International Affairs at Carleton University in 2010,[22] and Nestle Canada between 1991 and 2003.[3] Reid was also director at Canada 125 in 1992, Care Canada between 1990 and 1992, and the Public Policy Forum between 2006 and 2008.[3]

Angus Reid InstituteEdit

The Angus Reid Institute is a national nonpartisan, not-for-profit public opinion research organization that provides information on Canadian issues and trends affecting social, economic, public administration, governance, domestic and foreign policy.[23] Based in Vancouver, British Columbia, it has the status of a registered charity in Canada.[24]

Founded in October 2014 by Angus Reid,[13] the Institute commissions, researches and disseminates original impartial statistical public opinion polling and policy analysis. It makes this information available through its website and via publications, news media, consultants, social media channels and through its partners.[25]

In fall 2016, the Angus Reid Institute and Canadian Broadcasting Corporation partnered for a nationwide polling project.[26] Stories from the study included Canadian views of multiculturalism in 2016,[27] Quebec's diminished desire for separatism,[28] and the lower levels of pride among Canadian millennials.[29]

Angus Reid also published a column discussing the perceptions and realities of multiculturalism in Canada.[30]

Angus Reid GlobalEdit

Angus Reid (formerly Angus Reid Global) is a market research company serving the research intelligence needs of businesses and organizations across North America.

Launched in June 2019, the company is Reid's latest business venture.[15]

With offices in Vancouver, British Columbia, and Toronto, Ontario, Angus Reid offers a suite of data collection tools to measure public opinion and consumer attitudes and behaviours on a variety of topics. Central to that is the Angus Reid Forum,[31] a web-based public-opinion community of thousands of respondents in Canada and the United States who answer questions and surveys on various topics.[32]

Angus Reid employs a cross-section of experts in the fields of panel management, market and opinion research, and data solutions offering research services for businesses, brands, governments, not-for-profit organizations, and others.[33]

Angus Reid Public OpinionEdit

Angus Reid Public Opinion was a public affairs practice arm of Vision Critical,[34] a software development company that creates online research[clarification needed] tools. It was established in 2006 under the name Angus Reid Strategies.[34]

Located at Vision Critical's headquarters in Vancouver, Angus Reid Public Opinion conducted regional, national and multi-country research.[34] Angus Reid polls were conducted using the Angus Reid Forum, Springboard America, and Springboard UK online panels. Angus Reid Public Opinion used technology created by Vision Critical to send surveys on political and social issues that panelists can respond to from their computer, tablet or smartphone.


  1. ^ a b c d "Our Team". Angus Reid Institute. Retrieved November 21, 2021.
  2. ^ Alexander Herman, Paul Matthews and Andrew Feindel Kickstart: How Successful Canadians Got Started. Dundurn Press, 2008
  3. ^ a b c d e f g "University of Manitoba – University Governance – Angus E. Reid, LL.D., May 29, 1996". Retrieved April 20, 2019.
  4. ^ "Archived copy". Archived from the original on February 11, 2010. Retrieved November 24, 2010.{{cite web}}: CS1 maint: archived copy as title (link)
  5. ^ "Archived copy" (PDF). Archived from the original (PDF) on March 30, 2016. Retrieved August 24, 2017.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ^ "Archived copy". Archived from the original on March 4, 2016. Retrieved June 10, 2012.{{cite web}}: CS1 maint: archived copy as title (link)
  7. ^ [[permanent dead link]
  8. ^ "Daily Research News Online no. 10692 – Angus Reid and Vision Critical to Merge". Retrieved April 20, 2019.
  9. ^ "Archived copy". Archived from the original on July 20, 2013. Retrieved July 24, 2013.{{cite web}}: CS1 maint: archived copy as title (link)
  10. ^ [1][dead link]
  11. ^ "Archived copy". Archived from the original on December 6, 2010. Retrieved November 26, 2010.{{cite web}}: CS1 maint: archived copy as title (link)
  12. ^ "Vision Critical's Angus and Andrew Reid". Retrieved April 20, 2019.
  13. ^ a b c Culbert, Lori (November 24, 2001). "Story of a shattered life: A single childhood incident pushed Dawn Crey into a downward spiral". Vancouver Sun. Retrieved April 20, 2019.
  14. ^ a b "Opinion Polls". Angus Reid Institute. Retrieved April 20, 2019.
  15. ^ a b "Angus Reid Global – Market & Opinion Research". Retrieved April 20, 2019.
  16. ^ "Angus Reid forms new research agency – News". Research Live. Retrieved April 20, 2019.
  17. ^ "Vision Critical CEO Angus Reid Contributes to Travers Fellowship | Vi…". Archived from the original on December 18, 2014.
  19. ^ a b "St. Paul's High School : News". Retrieved April 20, 2019.
  20. ^ "Leading Canadian Social Researcher Dr. Angus Reid New Chair of CKNW Orphans' Fund". Corus Entertainment. Retrieved April 20, 2019.
  21. ^ "Angus Reid". Wilson Center. December 28, 2012. Retrieved April 20, 2019.
  22. ^ "Archived copy". Archived from the original on September 27, 2014. Retrieved December 18, 2014.{{cite web}}: CS1 maint: archived copy as title (link)
  23. ^ Mckenzie, Kevin Hinton & Ryan. "BCBusiness". BCBusiness. Retrieved April 20, 2019.
  24. ^ "Angus Reid Institute". Retrieved April 20, 2019.
  25. ^ "About the Institute". Retrieved April 20, 2019.
  26. ^ "What makes us Canadian? A study of values, beliefs, priorities and identity". October 4, 2016. Retrieved April 20, 2019.
  27. ^ "CBC-Angus Reid Institute poll: Canadians want minorities to do more to 'fit in'". Archived from the original on October 12, 2016. Retrieved October 11, 2016.
  28. ^ "Majority of Quebecers believe question of independence is settled: poll". Archived from the original on October 12, 2016. Retrieved October 11, 2016.
  29. ^ "CBC-Angus Reid Institute poll: Canadian millennials hold off on their love of country". Archived from the original on October 12, 2016. Retrieved October 11, 2016.
  30. ^ "Canadians aren't as accepting as we think — and we can't ignore it, writes Angus Reid". Archived from the original on October 11, 2016. Retrieved October 11, 2016.
  31. ^ "Angus Reid returns to commercial polling with stake in Vancouver insights panel". Retrieved April 20, 2019 – via The Globe and Mail.
  32. ^ "Welcome". Retrieved November 21, 2021.
  33. ^ "Angus Reid Global – About". Retrieved April 20, 2019.
  34. ^ a b c "" (PDF). Archived from the original (PDF) on August 6, 2016. Retrieved July 15, 2016.

External linksEdit