The Alliance for Women in Media (AWM) is a nonprofit organization created by women in 1951 that works to support women in the media in the United States.[1]



The mission of the organization is to "advance the impact of women in broadcasting and related fields."[2] Its members also provide support for educational programs and scholarships, and do charity work and other public service activities.[3] Scholarships are available for women who are pursuing careers in media.[3][4] AWM presents the Gracie Award annually to recognize women's accomplishments in all media, especially for programming created by and for women.[5][6] AWM is a national organization, with affiliates in different regions of the country.[2] Both women and men are welcome to join the organization.[2]

AWM hosts the annual "Women Who Lead" luncheon. In 2016, AWM Chair Kristen Welch said, "Women Who Lead is one way AWM recognizes and connects women who serve in all areas of the media and entertainment industry. By honoring these outstanding women we are empowering all women, at every level, to take that next step in elevating their careers and their contributions."[7]



The organization was founded in 1951 when the National Association of Broadcasters (NAB) dissolved its women's division, known as the Association of Women Directors (AWD).[8] After the dissolution, more than 280 women came together to create American Women in Radio and Television (AWRT).[9][8]

From 1951 to 1967, the AWRT partnered with McCall's magazine to present the Golden Mike Award for Women in Radio and Television. Winners of the Golden Mike included Lillian Brown, Genie Chance, Helen Duhamel, Pauline Frederick, Lucy Jarvis, Ruth Lyons, Agnes Moorehead, Helen Reichert, Marlene Sanders, Betty Lou Varnum, Alma Vessells John, and Judith C. Waller.

The AWRT educational foundation was founded in 1960.[8] The foundation awards scholarships of $20,000 to students to start their careers in the media industry.

The sequel to the Golden Mike Awards, the Gracie Awards, were established in 1975 to acknowledge women who help to create positive differences and who continue to develop the idea of what an amazing career in the media is like.[10] Recipients of the foundation scholarships are invited to the Gracie Awards luncheon in New York City to be recognized, and to accept their scholarship.[10][11] The foundation partners with other organizations to provide additional scholarships to students.

The organization changed its name in 2010 to the Alliance for Women in Media.[12] This coincided with a change in organization's membership structure which reduced or eliminated dues for most members.[13]



The 2017 honors for "Women Who Lead" went to:

See also



  1. ^ Sonya Forte Duhe (2000). "American Women in Radio and Television, 1951–Present". In Elizabeth V. Burt (ed.). Women's Press Organizations, 1881-1999. Greenwood Publishing Group. pp. 1–10. ISBN 978-0-313-30661-7.
  2. ^ a b c Giglione, Joan Stuller (2014-02-03). "American Women in Radio and Television". In Newcomb, Horace (ed.). Encyclopedia of Television. Routledge. pp. 95–96. ISBN 9781135194796.
  3. ^ a b Friedlander, Whitney (2015-03-04). "Women In Media to Honor Julia Roberts, 'Orange is the New Black' at Annual Gracies Awards". Variety. Retrieved 2017-11-19.
  4. ^ Hemphill, Evie (2014-07-27). "'Emerging Voices' Scholarship inspires young writer to press on - UMSL Daily". UMSL Daily. Retrieved 2017-11-19.
  5. ^ Sage, Alyssa (2016-05-09). "Lynda Carter to Be Honored For Lifetime Achievement at Gracie Awards". Variety. Retrieved 2017-11-19.
  6. ^ Snowden, Kelsey (2013-03-04). "Award-winning journalists at BYU - The Daily Universe". The Daily Universe. Retrieved 2017-11-19.
  7. ^ Liggins, Hassahn (15 September 2016). "The Alliance for Women in Media to Honor Cathy Hughes and Other Women Who Lead". Radio Facts. Retrieved 23 December 2016.
  8. ^ a b c Stroth, Stephen T. (2013-01-09). "Radio (Women In)". In Stange, Mary Zeiss; Oyster, Carol K.; Sloan, Jane E. (eds.). The Multimedia Encyclopedia of Women in Today's World. SAGE Publications. ISBN 9781452270371.
  9. ^ McCammon, Holly J. (2017). The Oxford Handbook of U. S. Women's Social Movement Activism. Oxford University Press. p. 465. ISBN 9780190204204.
  10. ^ a b "Alliance for Women in Media and Foundation". Alliance for Women in Media. Retrieved 27 December 2016.
  11. ^ "Alliance for Women in Media, NYC Affiliate - Home Page". Retrieved 23 December 2016.
  12. ^ II, Clint C. Wilson; Gutierrez, Felix; Chao, Lena (2012-10-03). Racism, Sexism, and the Media. SAGE. ISBN 9781452217512.
  13. ^ Kaplan, Melanie D.G. (1 February 2013). "The Innovators: Alliance for Women in Media Embraces Free Membership". Associations Now. Retrieved 2017-11-19.