American Diabetes Association
The American Diabetes Association (ADA) is a United States-based nonprofit that seeks to educate the public about diabetes and to help those affected by it by funding research to manage, cure and prevent diabetes (including type 1 diabetes, type 2 diabetes, gestational diabetes, and pre-diabetes).
In 2016, the ADA’s total revenue was $171 million.
The organization has engaged telemarketers at very large costs in the past. In one instance, the ADA entered into contract with InfoCision, a telemarketing firm that works closely with nonprofits, whereby only 15% of the expected funds raised would be given to the ADA with the other 85% being kept by the telemarketing firm. Furthermore, the telemarketers were instructed to lie to prospective donors regarding how much of their donation will go to the ADA.
- Bloomberg Markets, "Charities Deceive Donors Unaware Money Goes to a Telemarketer". Retrieved 2012-09-16. Archived March 5, 2013, at the Wayback Machine.
- Deceptive Telemarketing Linked to Big Charities Chronicles of Philanthropy
- Myers, Lisa, "Donors unaware charity money goes to telemarketer", NBC Today Show, September 12, 2012. Retrieved 2012-09-16. Archived January 28, 2013, at the Wayback Machine.