Open main menu, Inc. is an advertising based revenue generator, presented as a food focused online social networking service headquartered in Seattle, Washington. The company was founded by fellow University of Washington archaeology graduate students Tim Hunt, Carl Lipo, Mark Madsen, and David Quinn.
Type of site
AvailableĀ inMultilingual (3)
OwnerMeredith Corporation
Alexa rankPositive decrease 701 (February 2018)[1]


HistoryEdit was founded in 1997 after co-founder Hunt had trouble finding his favorite cookie recipe on the Internet. The recipe sharing and cooking community website began as an offshoot of one of Seattle's first web companies, Emergent Media. The company's original website was After Cookierecipe came,,, After launching 38 different domains, the company consolidated all its websites into[3][4][5]

The core of the small founding team consisted of Yann Oehl, Kala Kushnik, Ursula Dalzell, and Sydny Carter. In 1999 hired Bill Moore, a former Starbucks executive, as its CEO. In 2006 Reader's Digest purchased of for $66 million.[4]

Reader's Digest sold the company to the Meredith Corporation in 2012 for $175 million.[6]


The recipes on the website are posted by members of the community. They are categorized by season, type (such as appetizer or dessert), and ingredients. Search functionality supports requiring and excluding specific ingredients. Other categories include methods (such as grilling or baking), occasions, and cooking style. There is support for finding meal ideas for specific holidays.[7] is available for iPhone,[8] iPad, Windows Phone, and Android[9] users.'s apps for smartphones allow users to access the site and its user-uploaded content while on the go. In 2011 Alison Sherwood of the Milwaukee Journal Sentinel rated the site as one of her "five favorite food apps."[10] The app allows users to search recipes and include specifications in their search (such as type of meal, nutrition, key ingredients, and time needed to prepare the dish). Recipes can be saved and easily shared on Twitter and Facebook.[11]

In September 2015 launched a revamped website as part of a broader transformation into a social networking service for food lovers.[12][3] The September 2015 website relaunch was met with broad criticism with the most common grievance being the perceived decrease in usability. [13]

Meredith closed 14 international Allrecipes domains October 16, 2018.


  1. ^ " Site Info". Alexa Internet. Retrieved 4 February 2014.
  2. ^ "bFeedme / Recipe Site". Retrieved 2011-09-27.
  3. ^ a b Demmitt, Jacob (September 1, 2015). "After 18 years, Allrecipes reinvents itself as 'food-centric social network'". GeekWire.
  4. ^ a b Dudley, Brier (March 31, 2006). " sold for $66 million". The Seattle Times.
  5. ^ Steven (April 13, 2010). "Esmee Williams, Allrecipies, Podcast Transcript". (Podcast).
  6. ^ "Meredith Completes Acquisition of From Reader's Digest" (Press release). Meredith Corporation. March 1, 2012.
  7. ^ "How Recipe Site". Retrieved 2011-10-01.
  8. ^ Broida, Rick. "5 killer iPhone apps for foodies". Retrieved 4 October 2011.
  9. ^ Samue, Elias. "Top 20 Apps That Make Motorola Droid Bionic a Money-Saving Machine". International Business Times. Retrieved 4 October 2011.
  10. ^ "Recipe Site". Milwaukee-Wisconsin Journal Sentinel. Archived from the original on January 31, 2011. Retrieved 2011-10-04.
  11. ^ " / Recipe Site". Archived from the original on 2013-09-22. Retrieved 2011-10-04.
  12. ^ Ember, Sydney (September 1, 2015). "With Technology, Avoiding Both Ads and the Blockers". The New York Times.
  13. ^ o'brien, mike (October 5, 2015). " Sees Increased Engagement Despite Polarizing Redesign".

External linksEdit