Baton Aldred Rogers Broadcasting
Baton Aldred Rogers Broadcasting was a broadcasting company created in 1959 to launch Toronto's first private television station. The partnership was made up of media personality Joel Aldred and radio station owner Edward S. "Ted" Rogers, and financed by John Bassett of Baton Broadcasting. The station created was CFTO-TV and began operations in 1960. BARB put up a 50% in the founding of Rogers Cable TV in 1967, but the Bassett's were required to seel their stake in 1971 under new CRTC regulations. Rogers Cable TV was renamed Rogers Communications in 1986.