Alan Freeman

Alan Leslie Freeman, MBE (6 July 1927 – 27 November 2006), nicknamed "Fluff", was an Australian-born British disc jockey and radio personality in the United Kingdom for 40 years, best known for presenting Pick of the Pops from 1961 to 2000.

Alan Freeman
Alan Freeman.gif
Alan Leslie Freeman

6 July 1927
Melbourne, Australia
Died27 November 2006(2006-11-27) (aged 79)
Brinsworth House, London, England
CountryUnited Kingdom
Previous show(s)Pick of the Pops
The Rock Show
Their Greatest Bits

Early lifeEdit

Born and educated in Melbourne, Australia, Freeman worked as an assistant paymaster/accountant for one of Australia's largest timber companies after leaving school. He wanted to be an opera singer, but decided his voice was not strong enough.



Freeman was invited to audition as a radio announcer in 1952, and began work for 7LA in Tasmania, known as the teenager's station. Freeman's duties included continuity announcer, presenter of musical programmes incorporating opera, ballet and classical music, DJ for the top 100, news reader, quiz master and commercials reader.

After moving to radio station 3KZ in Melbourne, he took a nine-month trip around the world in 1957, with the promise to return to Melbourne by January 1958. He arrived in London, and on deciding to stay wrote numerous letters of delay, and later apology, to his former employer.[1]

Freeman began his British career as a summer relief disc jockey on Radio Luxembourg and continued to present late evening programmes on the station until the early 1970s. He gained his nickname "Fluff" as a result of a fluffy jumper that he was fond of wearing.[2]

In 1960 he moved to the BBC Light Programme as presenter of the Records Around Five show, which was introduced by his signature tune, "At the Sign of the Swingin' Cymbal", written by Brian Fahey. The more upbeat version performed by 'Brass Incorporated' was introduced in April 1970.[3] In September 1961, he introduced Pick of the Pops as part of Saturday evening show Trad Tavern. Pick of the Pops became a permanent show in its own right in 1962, with Freeman presenting it until 24 September 1972, continuing with his 'Swingin' Cymbal' signature tune. At the same time he was one of the original team of presenters of BBC TV's Top of the Pops, a regular member of the Juke Box Jury panel, and had a brief stint as compere of the lunchtime pop music show Go Man Go on the BBC Light Programme in 1963. He presented a music magazine-style television show for the BBC in 1968, All Systems Freeman, which aired for several weeks on Friday evening, but despite good reviews did not return for a second series. He presented the UK version of the hit US Quiz Play Your Hunch on BBC TV.[citation needed]

Freeman recorded a dance single, "Madison Time", with the Talmy Stone Band in 1962. Released by Decca Records, F11523, it was reportedly one of the label's worst-ever sellers.[citation needed]

In April 1972, he joined the daily presenters on Radio 1, taking over the 3–5 pm show from Terry Wogan. Freeman used "Soul Bossa Nova" by Quincy Jones as his theme until 1 June 1973. During this time he spotlighted youth clubs and young people, and became Vice-President of the London Association of Youth Clubs. During the 1970s he also presented the Radio 1 series Quiz Kid on Sunday evenings, which was recorded at youth clubs and boys' clubs all over the country; while on Saturday afternoons he presented his Rock Show, featuring heavy and progressive rock and a rundown of the album chart, from 30 June 1973 to 26 August 1978. He presented the original version of The Story of Pop as a 26-part Radio 1 series in 1973–74. From 1975 to 1977, Freeman presented the Radio 2 musical game show Free Spin. In addition he lent his name to several rock and classical compilation albums, the best-known being By Invitation Only (1976), a collection of material sourced from artists on the Atlantic label.[4]

Freeman left the BBC for a while to work for Capital London from 1979 to 1989, presenting the Top 40 of the 1970s on 31 December 1979 under the revived Pick of the Pops name. He again revived Pick of the Pops from 13 March 1982 (now called Pick of the Pops Take Two, combining the current NME Top 15 with an earlier chart) and The Rock Show previous to that on 7 January 1980. He returned to the BBC and Radio 1 in January 1989 to revive The Rock Show and Pick of the Pops. This run of Pick of the Pops ended on 27 December 1992 but he continued to host The Rock Show until 23 October 1993, when he, with other long-serving DJs, left the station as it was revamped by controller Matthew Bannister. In 1990, he appeared as a celebrity guest on the television series You Bet!, made by London Weekend Television and hosted by Sir Bruce Forsyth. He was the subject of This Is Your Life in 1987 when he was surprised by Eamonn Andrews.

In December 1993, for four weeks he presented the Alternative Chart Show Top 30 as part of a trial one-off Restricted Service Licence (RSL) broadcast by Radio X in London, though because of his lack of knowledge of alternative music he misnamed Swervedriver as Skrewdriver, who were a Nazi band. Throughout 1994 he presented a revised and expanded version of the Radio 1 series The Story of Pop, broadcast in 52-hour-long episodes.[5] He then hosted Pick of the Pops Take Three on Capital Gold from April 1994 until January 1997. In 1996 and 1997 he also hosted The Friday Rock Show on Virgin Radio and one-off shows on Classic FM.

In 1998 he was awarded the MBE for services to broadcasting.

He returned to the BBC on BBC Radio 2, taking Pick of the Pops back to its home, from 1997 until 2000. A lifetime love of classical music and particularly opera was developed in the show Their Greatest Bits, which resulted in another compilation CD on the BBC label. Throughout his career, he was well-known especially for his jingles, which integrated short bursts of classical music and hard rock segued together, as well as his catchphrases, which included "Hi there, pop pickers!" at the start of Pick of the Pops; "Greetings, music lovers!" when introducing his classical and rock shows; "All right? Right, stay bright!" when signing off, and "Not 'arf!" frequently uttered during his shows.[6]

In April 2000, after arthritis in his hands had started to make it too difficult for him to operate studio equipment, he handed Pick of the Pops over to Dale Winton.[7]


Freeman acted in the horror film Dr. Terror's House of Horrors (1965) and the rock musical Absolute Beginners (1986), and played himself or a similar character in films such as It's Trad, Dad! (1962), Just for Fun (1963) and Sebastian (1968). He also played God (albeit a God who sat at a mixing desk and said "Alright?") in two episodes of The Young Ones in 1984. Freeman also appeared in TV advertisements for Brentford Nylons and for Omo "with exclusive WM7 for perfect whiteness."

He appeared in Noël Coward's Private Lives at the Adeline Genee Theatre in East Grinstead[8] in June 1968,[citation needed] starring alongside Shirley Anne Field, Sally Anne Howe and Conrad Phillips.


Freeman's style has been parodied, and he was the model for comedian Harry Enfield's character Dave Nice, although he contributed to the satire himself in good grace by appearing on Enfield's show (and Enfield himself praised Freeman in Simon Garfield's book on Radio 1, The Nation's Favourite, by categorising him along with John Peel as "DJs who loved music" as opposed to "DJs who loved the sound of their own voices, like Dave Lee Travis").

For all Freeman's supposed clichés and archetypes in his broadcasting style, he has been regarded as original by fellow broadcasters. When he appeared on John Peel's This Is Your Life, Peel said: "Fluff is the greatest out-and-out disc jockey of them all".

After Freeman's death Robin Gibb wrote a tribute, "Alan Freeman Days".[9] Recorded in August 2007, the song was included on Gibb's first posthumous album 50 St. Catherine's Drive in 2014.


He was appointed Member of the Order of the British Empire (MBE) in 1998. In May 2000, he was presented with a Lifetime Achievement award at the Sony Radio Academy Awards.[10] He was initiated into the Grand Order of Water Rats in 1976, and ten years later was elected "King Rat".[11]

Personal lifeEdit

In March 1994, Freeman revealed on breakfast television that he had become celibate in 1981, but had previously been bisexual.[12] He was memorably described by Graham Chapman as being "keen on motor bikes and leather and men".[13]

From the early 90s, Freeman suffered from arthritis and asthma (from a 60-a-day smoking habit) and used a Zimmer frame. He lived at Brinsworth House, a retirement home for actors and performers run by the Entertainment Artistes' Benevolent Fund in Twickenham, from 2000 until his death.


He died on 27 November 2006 in Brinsworth House, aged 79, after a short arthritis illness.[14] His funeral took place at South West Middlesex Crematorium on 7 December 2006, and was attended by DJs including Dave Lee Travis, Ed Stewart, Dave Cash, Paul McKenna. and singer Kenny Lynch. his producer Phil Swern, Nicky Campbell, his Radio One Top 40 successors Wes Butters, Simon Bates, Richard Skinner, and Paul Gambaccini.


Year Title Role Notes
1962 It's Trad, Dad! Himself
1963 Just for Fun Himself, Disc Jockey
1965 Dr. Terror's House of Horrors Bill Rogers (segment "Creeping Vine")
1968 Sebastian TV Disc Jockey
1986 Absolute Beginners Call-Me-Cobber
1995 Mad Dogs and Englishmen Disc Jockey (final film role)


  1. ^ "Aircheck Tracker". Archived from the original on 25 October 2009.
  2. ^ "Obituary: Alan 'Fluff' Freeman", BBC News, 28 November 2006
  3. ^ Adam Sweeting. "Obituary: Alan Freeman". The Guardian.
  4. ^ Van der Kiste, John (2016). Pop Pickers and Music Vendors. Stroud: Fonthill Media.
  5. ^ "Epguides". Archived from the original on 28 June 2012. Retrieved 4 June 2012.
  6. ^ Van der Kiste, John (2016). Pop Pickers and Music Vendors. Stroud: Fonthill Media.
  7. ^ "Fluff's farewell to pop pickers". BBC News. 20 March 2000. Retrieved 23 April 2010.
  8. ^ "Obituary: Alan Freeman". The Times. 29 November 2006. Retrieved 13 March 2019.
  9. ^ "Alan Freeman Days". 15 May 2008. Archived from the original on 19 June 2008.
  10. ^ "Not arf! Awards glory for Fluff". BBC News. 3 May 2000. Retrieved 23 April 2010.
  11. ^ "Biography of a Water Rat".
  12. ^ "Knitting Circle". Archived from the original on 17 August 2007.
  13. ^ Michael Palin: "Diaries 1969–1979" p. 290
  14. ^ "Australian and World News – ninemsn, Nine News". news. Archived from the original on 11 February 2012.

External linksEdit

Media offices
Preceded by
BBC Radio 1
chart show presenter

1 October 1967 – 24 September 1972
Succeeded by
Tom Browne