Akubra // is an Australian hat manufacturer. The company is associated with bush hats made of rabbit fur felt with wide brims that are worn in rural Australia. The term "Akubra" is sometimes used to refer to any hat of this kind, however the company manufactures a wide range of hat styles including fedora, homburg, bowler, pork pie, and trilby.
In 1874 Benjamin Dunkerley (1840 - 20 February 1918) who came from a family of cotton weavers and who had experience working as hatter in Stockport, England immigrated to Australia. Once established he sent for his wife Harriet and six children.
In 1876 Dunkerley and David Glenhill established the Kensington Hat Mills in Glenorchy, near Hobart in Tasmania. The business rapidly expanded and was soon employing 30 workers and producing 750 hats per week. However the business was declared bankrupt in 1879. Once the restrictions on his bankruptcy were lifted Dunkerley in 1885 re-established Kensington Hat Mills in partnership with H.J Hull. To improve production Dunkerley invented and registered in 1892 a fur-cutting machine that mechanised the difficult and tedious task of stripping the fur from the skin of rabbits. Realising its potential he travelled to Manchester in England and took out a patent, which after some delay he was granted in August 1893. During the wait he traveled to New York and filed for a US patent and also sent an application back to Victoria, Australia. He was successful, being granted in all three countries.
Later in that year of 1893 in partnership with James Dugdale he took out another patent in England, for an invention that improved cones employed in making hat bodies.
Ending his partnership with Hull after a decade working together, Dunkerley relocated to Melbourne in 1895 and when a business slump hit the city he moved in 1900 to Sydney, New South Wales, setting up a hat making factory on Crown Street in Surry Hills.
In 1901 Stephen Keir (14 October 1879 - 11 November 1957), who came from a family of Manchester hat makers immigrated to Australia and after working for another hat maker entered the employ of Dunkerley in 1904 where he became romantically involved with Benjamin's daughter Ada Dunkerley, who also worked in the factory. They married in 1905.
While information is missing on what Dunkerley was calling his business in Melbourne and Sydney in 1911 Dunkerley Hat Mills Pty Ltd was registered with seven shareholders, 19 employees with Stephen Kerr as managing director and Arthur P. Stewart as chairman.
All of the hats that were produced at the factory were sold by Stewart from his store in York Street in Sydney as well as distributing it to other retailers in the city.
On 7 August 1912 Stewart, who, as well as being a shareholder in the company and its chairman, was the distributor and sales agent for the company, registered the name Akubra as trademark 13462. Since then, it has been using Akubra as a brand name.
During World War One the company manufactured slouch hats for the Australian army. Slouch hats made of rabbit fur were found to be more hard wearing than the hats made from pervious woollen felt. Since then it has continued supplying slouch hats to the Australian armed forces with an estimated over two million produced by 2016.
In 1919 the company moved from its existing cramped and poorly located factory to new bigger premises at Bourke Street, Sydney.
By the 1920s the company had hundreds of employees. When the Depression struck and the demand for hats collapsed Keir's proposal (democratically endorsed) of a 10 per cent wage cut for all employees avoided any reduction in numbers.
With the outbreak of World War II the business revived as most of the company's production was directed into making slouch hats for the military. Those employees who enlisted had their normal civilian wages preserved by the company to augment their military pay.
In the 1950s, the Akubra Company expanded its range when it won the licence to produce Stetson hats in Australia, and in 1974 the business relocated from Sydney to larger premises in Kempsey, New South Wales.
When Stephen Keir retired in 1952 he was succeeded as Managing Director by his eldest son, Herbert. His second son, Stephen Keir II, served as General Manager and succeeded his brother as Managing Director in 1972. His son, Stephen Keir III, became Managing Director in 1980. Following the retirement of Stephen Keir III in 2007, his son Stephen Keir IV became Managing Director. The company is still a family concern.
Over 100 different styles, various colours and brim widths are produced in the Akubra hat range. The hats are popularly thought of as being worn by older people in rural Australia however in the 1920s Akubra was known more for making "fashion hats" such as Fedoras. The company sells hats in rural and urban areas. In 2014 it was reported that about 140,000 to 180,000 Akubras are sold every year, including "bucket loads" in Melbourne around Melbourne Cup time.
- Bowen, Jill (1988). The Akubra Hat. Sydney, NSW: Weldon Publishing. ISBN 0-947116-52-4.
- Montagnana-Wallace, page 7.
- Montagnana-Wallace, page 8.
- Boon, Christopher. "The Legacy of Benjamin Dunkerley" (PDF). National Archives of Australia. Retrieved 5 April 2018.
- Montagnana-Wallace, page 11.
- Montagnana-Wallace, page 16.
- Montagnana-Wallace, page 31.
- Steven, Margaret (1996). "Keir, Stephen (1879–1957)". Australian Dictionary of Biography, National Centre of Biography, Australian National University. Retrieved 5 April 2018.
- Akubra website Retrieved on 5 March 2009
- Bryant, Gayle. "Hat fad propels iconic brand". The Sydney Morning Herald: 24 April 2014. Retrieved on 22 June 2016.
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