Aimia (company)

Aimia, formerly Groupe Aeroplan, is a loyalty and travel consolidator based in Montreal, Quebec, Canada. Aimia focuses on growing earnings through investments and the targeted deployment of capital in loyalty solutions[buzzword] and other sub-sectors of the rapidly-expanding loyalty and travel markets. It is publicly listed on the Toronto Stock Exchange.[3]

Aimia Inc.
Traded asTSXAIM
PredecessorGroupe Aeroplan Inc.
Area served
Key people
Bill McEwan (Chairman), Jeremy Rabe (Group Chief Executive)
ProductsInvestment holding company, Loyalty solutions business Operator
RevenueDecrease CA$ 134 million (2019)[1]
Increase CA$ 1.1 billion (2019)[2] Edit this on Wikidata


Aimia headquarters in Montreal.

Aimia (then Group Aeroplan Inc) was incorporated on May 5, 2008, succeeding Aeroplan Income Fund which was incorporated in 2005. From October 5, 2011, it conducted business under the Aimia brand name and on May 4, 2012, formally changed its name to Aimia Inc.[4]

Business structureEdit

Globally, Aimia provides analytical tools as well as loyalty services, including loyalty program strategy, design, launch, and operation.

Its investments in travel loyalty include the Club Premier program in Mexico, which it jointly controls with Aeroméxico through its investment in PLM,[5] and an investment alongside AirAsia in travel technology company BIGLIFE, the operator of BIG Loyalty.[6]

Aimia also operates a loyalty solutions[buzzword] business, which is a well-recognized[citation needed], global full-service provider of next-generation loyalty solutions[buzzword] for many of the world's leading brands in the retail, CPG, travel & hospitality, financial services and entertainment verticals.

General development of the businessEdit

2005: Aeroplan completes its IPO as an income trust.

2007: LMG acquisition includes Nectar and LMG's Insight and Communication (I&C) business.[7] Air Miles Middle East is also acquired.

2008: Aeroplan becomes Groupe Aeroplan.

2009: Carlson Marketing is acquired.[8]

2010: Groupe Aeroplan launches Nectar Italia and invests in Club Premier.

September 2011: Acquisition of minority equity position in Cardlytics.

October 2011: Groupe Aeroplan becomes Aimia.

September 2012: Aimia and Sainsbury's form Insights 2 Communication LLP ("i2c"), a joint venture which offers suppliers multi-channel marketing solutions[buzzword] in and around Sainsbury's stores and online.

September 2012: Aimia acquires EIM – Excellence in Motivation.

November 2012: Aimia and Points International Ltd., owner and operator of the loyalty platform, entered into a binding agreement to make a minority investment in China Rewards, a Shanghai-based retail coalition loyalty program start-up.

2013: Aimia acquires Smart Button and 100% of Nectar Italia. Aimia also invests in ChinaRewards and launches Axis Bank.

September 2013: Aimia entered into ten-year financial credit card agreements in Canada with TD and CIBC banks, effective from January 1, 2014.

February 2014: Aimia, AirAsia and Think Big Digital formed a partnership to grow the AirAsia BIG Loyalty Program.

April 2014: Aimia acquired a 25% stake in Travel Club (Spain), becoming a joint owner of Travel Club alongside Iberia, Repsol and Eroski.

August 2014: Aimia formed a partnership with Fractal Analytics, a provider of advanced analytics.

December 2014: Aimia acquired Zed Inc. Ltd., a provider of SaaS behavioural segmentation solutions[buzzword] and consulting services focused on store management, ecommerce, buying and merchandising, and product category management.

May 2017: Air Canada announced it plans to launch a new loyalty program to replace Aeroplan as its loyalty program in 2020.[9][10]

January 2018: Sainsbury's announced that it had paid £60m for the acquisition of the shares of Aimia Inc's UK business, to include all assets, colleagues, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK.

July 2018: Air Canada, TD Bank, CIBC, and Visa make an offer to buy Aeroplan from Aimia.[11]

August 2018: Aimia rejects the offer from Air Canada, TD Bank, CIBC, and Visa, and unveils 3 new airline partners to replace Air Canada: Porter Airlines, Air Transat and Flair Airlines.[12] On August 21, 2018, Aimia agreed to sell Aeroplan to Air Canada, TD Bank, CIBC and Visa.[13]

November 2018: Aimia signs definitive agreement to sell Aeroplan to Air Canada, TD Bank, CIBC, and Visa for $450 million in cash.[14]

January 2019: Aimia completes sale of Aeroplan to Air Canada[15]

August 2019: Aimia sells slightly over 50% of its stake (1.5 million shares from 2.978 million shares) in Cardlytics for $60 million.[16]

April 2020: Aimia announces a corporate transformation from a loyalty solutions business to an investment holding company[17]

Board of DirectorsEdit

·Karen Basian: President of KB Capital Management Inc. and Partner with 3NP Realty Inc.

·Charles Frischer: General partner of LFF Partners

·Sandra Hanington: Former President & Chief Executive Officer of the Royal Canadian Mint

·Michael Lehmann: Founder and Managing Member of LARC Capital Holdings LLC

·Philip Mittleman: Chief Executive Officer and President for Mittleman Brothers, LLC and its subsidiaries

·David Rosenkrantz: Co-founded Patica Corporation

·Jordan G. Teramo: Former lead portfolio manager for the long/short credit funds of CIFC Asset Management LLC (CIFC) and a member of the firm’s Investment Committee


  1. ^
  2. ^
  3. ^ "Shareholder Information", Aimia corporate website
  4. ^ "Groupe Aeroplan becomes Aimia". Financial Post. 2011-10-06.
  5. ^ "Canadian Aimia increases stake in Aeromexico's loyalty program". Aviation Week Network. 2012-10-30.
  6. ^ "Aimia buys stake in Asia's Think Big Digital for $17M; could invest $7M more". Canadian Business. 2014-01-29.
  7. ^ "Aeroplan snaps up Nectar for £368m". The Telegraph. 2007-12-04.
  8. ^ "Carlson Marketing sold to Groupe Aeroplan for $175 million". AdAge. 2009-11-03.
  9. ^ "Aimia shares crash after Air Canada parts ways with Aeroplan loyalty program". CBC News. 2017-05-11.
  10. ^ "Air Canada to cut ties with Aeroplan and start own loyalty program". Bloomberg. 2017-05-11.
  11. ^ "Air Canada, TD Bank, CIBC, Visa make offer to buy Aimia's Aeroplan". Financial Post. 2019-07-25.
  12. ^ "Aimia adds Air Transat, Flair Airlines to list of new Aeroplan partners". CTV News. 2019-08-07.
  13. ^ "Aimia accepts Air Canada's sweetened $450-million bid for Aeroplan". The Globe and Mail. 2019-08-21.
  14. ^ "Air Canada signs definitive deal to buy Aeroplan program for $450 million". CTV News. 2018-11-26.
  15. ^ "Aimia completes sale of Aeroplan loyalty program to Air Canada, repays debt". BNN Bloomberg. 2019-01-10.
  16. ^ "Aimia sells half its stake in Cardlytics for $60 million in hunt for cash". CTV. 2019-08-26.
  17. ^

External linksEdit