Adam Alter

Adam Alter is a marketing author[1] who also teaches at New York University Stern School of Business.[2] He is a New York Times-Best Seller[3] and has been reviewed by Chicago Tribune, saying "explores the roots of our tech addiction,"[4] The Washington Post saying "enjoyable yet alarming,"[5] and Publishers Weekly[6] and The Guardian, saying "illuminating on the ways that designers engineer behavioral addiction."[7]


Alter earned his Bachelor of Science from University of New South Wales and M.A. and Ph.D at Princeton University.[8]

Media appearancesEdit

In August 2017, Alter appeared on the PBS Newshour explaining why smartphones can be so addictive and why it is worth reducing usage.[9]


  • Alter, Adam L. Drunk Tank Pink : And Other Unexpected Forces That Shape How We Think, Feel, and Behave. Penguin Press, 2013. ISBN 978-0143124931.
  • Alter, Adam L. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. Penguin Press, 2017. ISBN 978-0735222847.


  1. ^ "'Irresistible' By Design: It's No Accident You Can't Stop Looking At The Screen". NPR. March 13, 2017. Retrieved November 27, 2017.
  2. ^ "Adam Alter". Leonard N. Stern School of Business Faculty. New York University. Retrieved November 27, 2017.
  3. ^ Dreifus, Claudia (March 6, 2017). "Why We Can't Look Away From Our Screens". The New York Times. Retrieved November 27, 2017.
  4. ^ "'Irresistible' technology is making our kids miss social cues". Chicago Tribune. March 13, 2017. Retrieved November 27, 2017.
  5. ^ "Subtle and Insidious technology is designed to addict us". The Washington Post. March 2, 2017. Retrieved November 27, 2017.
  6. ^ "Nonfiction Book Review". Publishers Weekly. January 7, 2013. Retrieved November 27, 2017.
  7. ^ "Irresistible: Why We Can't Stop Checking, Scrolling, Clicking and Watching – review". The Guardian. February 26, 2017. Retrieved November 27, 2017.
  8. ^ "Adam Alter". Retrieved November 27, 2017.
  9. ^ "Why your smartphone is irresistible (and why it's worth trying to resist)". PBS Newshour. April 21, 2017. Retrieved July 8, 2019.

External linksEdit