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Algemene Vereniging Radio Omroep

  (Redirected from AVRO)

AVRO (Algemene Vereniging Radio Omroep or in English: "General Association of Radio Broadcasting") was a Dutch public broadcasting association operating within the framework of the Nederlandse Publieke Omroep system. It was the first public broadcaster in the Netherlands. In 2014 AVRO merged with fellow broadcaster TROS to form AVROTROS.[1]

Country Netherlands
Slogan Verrijk je wereld
(Enrich your world)
Licence area
Headquarters Hilversum, Netherlands
Broadcast area
Established 8 July 1923; 94 years ago (1923-07-08)
Launch date
1923 (1923) (first broadcast of NSF)
1927 (1927) (foundation of AVRO)
Dissolved 7 September 2014 (2014-09-07)
Former names

Hilversumsche Draadlooze Omroep (1923-1927)
Algemeene Nederlandsche Radio Omroep and Nederlandsche

Omroep Vereeniging (1927)
Official website
Replaced by AVROTROS
A model of AVRO's studios in Madurodam
The main entrance of the studios



On 8 July 1923, Hilversumsche Draadlooze Omroep was launched by the Nederlandsche Seintoestellen Fabriek (in English: Dutch Transmitter Factory) under supervision of Willem Vogt. On 21 July 1923, it provided the very first regular radio broadcast in the Netherlands. In 1927 it changed its name into Algemeene Nederlandsche Radio Omroep (ANRO), followed soon by a merger with Nederlandsche Omroep Vereeniging (NOV). On 28 December 1927, the two merged broadcasters continued as Algemeene Vereeniging Radio Omroep (A.V.R.O., in English: "General Association of Radio Broadcasting").[2]

In 1938 AVRO sponsored what was the strongest chess tournament ever to be held, won by Paul Keres.

AVRO was historically associated with the liberal pillar, a fact reflected in its longtime slogan, "promoting freedom."

On 2 September 1999, AVRO adopted its fourth and last logo that consists of the "Avro" wordmark being made up of blue stripes, except the letter "o" that is made up by a blue ball.

On 7 September 2014, AVRO were merged with its fellow broadcaster TROS to create one company known as AVROTROS.

Radio channelsEdit

Under NPO Radio 4:
AVRO Back to the Old School
AVRO Baroque around the Clock (shut down 1 April 2016[3])
AVRO Easy Listening
AVRO Klassiek
AVRO Het beste van het beste
AVRO Radio Festival Classique
AVRO Steenen Tijdperk Fifties
AVRO Steenen Tijdperk Sixties
AVRO Ziel en Zaligheid
AVRO Operette

Radio programmesEdit

Television programmesEdit


These Are the Current Presenters Went From AVROTROS


  • Netty Rosenfeld† (1951-1952)
  • Heleen van Meurs (1953-1955)
  • Mies Bouwman (1954-1955)
  • Ageeth Scherphuis (1956-1966)
  • Elizabeth Mooy (1959-1966, 1971-1976)
  • Ilse Wessel † (1963-1969)
  • Lonneke Hoogland (1964-1968)
  • Ria Bremer (1966-1970)
  • Viola Holt/Viola van Emmenes (1968-1969)
  • Alice Oppenheim (1968-1975)
  • Sonja van Proosdij (1969)
  • Lous Haasdijk † (1969-1975)
  • Ingrid Drissen (1974-1980)
  • Jos van Vliet (1975-1976)
  • Hans van der Togt (1976-1989)
  • Ilona Hofstra (1977-1979)
  • Patricia Messer (1979-1985)
  • Jack van der Voorn (1983)
  • Monique van der Sande (1983-1985)
  • Ad Visser (1985-1989)
  • Myrna Goossen (1985-1990)
  • Simon Visser (1986)
  • Roeland Kooijmans (1988-1991)
  • Birgit E. Gantzert (1989-1992)
  • Judith de Bruijn (1989-1992)
  • Pauline Dekker (1990-1991)
  • Humberto Tan (1991-1992)