Asics (アシックス, Ashikkusu)[a] is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.
|Industry||Sports equipment, textile|
|Founded||1949 (as Onitsuka Tiger)|
1977 (renamed to Asics)
|Revenue||¥386.66 billion (2018)|
|¥10.51 billion (2018)|
|–¥20.07 billion (2018)|
Number of employees
Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garment, pants, shorts, socks), and accessories (bags, backpacks, caps).
ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. Martial arts star Bruce Lee was the first known celebrity to popularize this design. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.
In its 2006 fiscal year, ASICS generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, and 19% in Europe.
Relationship with NikeEdit
Nike, Inc., originally known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US. When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University, he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices. He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA. After a number of years, their relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.
- Officially Asics Corporation
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- Phil., Knight (2016). Shoe dog : a memoir by the creator of Nike. Scribner Book Company. ISBN 9781501135910. OCLC 967823709.
- Phil Knight (2016). Shoe Dog: a memoir by the creator of Nike. Scribner Book Company. ISBN 9781501135910. OCLC 967823709.
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