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ALTBalaji is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[1][2][3] Launched on 16 April 2017, ALTBalaji is the Group's foray into the digital entertainment to create original, premium, and tailor-made content especially for Indians across the globe.[4][5]

ALTBalaji
Private
IndustryEntertainment
Founded2015
FounderEkta Kapoor
HeadquartersMumbai, India
Key people
Shobha Kapoor
(MD, Balaji Telefilms Ltd.)

Ekta Kapoor
(Joint MD, Balaji Telefilms Ltd.)

Nachiket Pantvaidya
(COO, ALTBalaji)

Divya Dixit
(CMO, ALTBalaji)
ProductsMovies, TV series, Web series
ServicesFilmmaking, VOD
OwnerBalaji Telefilms Limited
Websitealtbalaji.com

Contents

PlatformsEdit

ALTBalaji is available across 32 different interfaces for its viewers.[6] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows Mobile, Windows tablet).[7][8][9][10]

Their website claims the platform to be the largest content bank seen in India.[11] The stories range from drama, comedy, and romance, to thriller, crime, and mystery.[12]

ShowsEdit

The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors.[4] The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Gujarati, Punjabi, Tamil & many more languages.[13][14][15][16][17]

Key
  Denotes series for which new seasons are soon to be released
Title Genre Premiere Seasons Episodes Per episode Language Ref(s)
Adults
Romil & Jugal Romance, drama 21 April 2017 1 10 27 min. Hindi [18][19]
Bewafaa sii Wafaa Drama 21 April 2017 1 10 27 min. Hindi [18][20]
Boygiri Comedy 21 April 2017 1 10 27 min. Hindi [18]
Dev DD Drama 21 April 2017 1 11 27 min. Hindi [18][21]
Maya Thirrai Romance, thriller 30 April 2017 1 16 21 min. Tamil [22]
The Test Case Drama 30 April 2017
26 January 2018
1 10 41 min. Hindi [23]
Class of 2017 Drama 12 July 2017 1 20 16 min. Hindi [24]
CyberSquad Drama 24 August 2017 1 10 23 min. Hindi [25]
Pammi Aunty Comedy 22 September 2017 1 10 4 min. Hindi [26]
Bose: Dead/Alive Period drama 20 November 2017 1 9 22 min. Hindi [27]
Dhimaner Dinkaal Drama 11 December 2017 1 10 20 min. Bengali [28]
Fourplay Drama 15 January 2018 1 6 20 min. Hindi [29]
Haq Se Drama 2 February 2018 1 20 20 min. Hindi [30]
Galti Se Mis-Tech Drama 7 April 2018 1 10 8 min. Hindi [31]
PM Selfiewallie Romance, Drama 18 April 2018 1 7 27 min. Hindi [32]
Hum - I'm Because of Us Drama 30 July 2018 1 20 20 min. Hindi [33][34]
Home Drama 29 August 2018 1 12 20 min. Hindi [35][36]
XXX Drama 27 September 2018 1 5 20 min. Hindi [37][38]
The Great Indian Dysfunctional Family Drama 10 October 2018 1 10 20 min. Hindi [39]
Zaban Sambhal Ke Drama 19 October 2018 1 3 22 min. Hindi [40]
Baby Come Naa Drama 2 November 2018 1 6 22 min. Hindi [41]
Broken But Beautiful Romance, Drama 27 November 2018 1 11 22 min. Hindi [42]
Apharan Action drama 14 December 2018 1 12 20 min. Hindi [43]
Gandii Baat Drama 3 May 2018 (season 1)
7 January 2019 (season 2)
2 4 (season 1)
5 (season 2)
40 min. Hindi [44][45][46]
Hero Vardiwala Action drama 25 January 2019 1 10 20 min. Bhojpuri [47]
Puncch Beat Romance, drama 8 February 2019 1 13 20 min. Hindi [48]
Dil Hi Toh Hai Romance, drama 18 June 2018 (season 1)
2 February 2019 (season 2)
2 90 (season 1)
40 (season 2)
22 min. Hindi [49]
Kehne Ko Humsafar Hain Drama 16 March 2018 (season 1)
14 February 2019 (season 2)
2 15 Season 1
26 Season 2
25 min. Hindi [50][51]
Karrle Tu Bhi Mohabbat Drama 21 April 2017(season 1) 3 15 21 min. Hindi [52][18][53]
14 February 2018(season 2) 14 [54]
2 April 2019(season 3) 13
Baarish Romance, Drama 25 April 2019 1 20 23 min. Hindi [55]
Bekaaboo Thriller, Horror 15 May 2019 1 10 23 min. Hindi [56]
Medically Yourrs Romance, Drama 27 May 2019 1 12 23 min. Hindi [57]
Booo Sabki Phategi Comedy, Drama 27 June 2019 1 8 23 min. Hindi
Boss – Baap of Special Services Action thriller 2 August 2019 1 TBA 23 min. Hindi [58]
Ragini MMS: Returns Horror 19 October 2017 1 12 22 min. Hindi [59]
Coldd Lassi Aur Chicken Masala Romance 2019 1 TBA 23 min. Hindi [60]
Fittrat 2019 1 TBA 23 min. Hindi
Mission Over Mars 2019 1 TBA Hindi
Mentalhood 2019 1 TBA Hindi
Code M 2019 1 TBA Hindi
Kids
Get Crafty With Rob Infotainment 2017 1 30 2 min. Silent [61]
Ding Dong Bell L-O-L Comedy 2017 1 13 3 min. Silent [62]
Nursery Rhymes Infotainment 2017 1 10 1 min. English [63]
Moe Doe Comedy 2017 1 13 3 min. Hindi [63]
Happy Lucky Ki Katti Batti Drama 2017 1 13 3 min. English, Hindi [63]
Mademoiselle Zazie Adventure, comedy 2017 1 78 7 min. English, Hindi
Little Krishna Drama 2017 1 13 22 min. English, Hindi
Shaktimaan Drama 2017 1 26 23 min. English, Hindi
Dinosaur King Drama 2017 1 79 21 min. English, Hindi
HTDT Drama 2017 1 52 11 min. English, Hindi
Shuriken School Drama 2017 1 26 23 min. English, Hindi
Ratz Drama 2017 1 52 11 min. English, Hindi

Other EntertainmentEdit

MoviesEdit

Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including John Abraham, Sunny Leone, Akshay Kumar, Sidharth Malhotra, Imran Khan, Sonakshi Sinha, Emraan Hashmi and more.[64][65]

KidsEdit

Offering for kids includes original shows such as Ding Dong Bell L-O-L, Nursery Rhymes, Happy Lucky Ki Katti Batti and MOEDOE – The Frenemies. And acquired shows like Little Krishna, Mademoiselle Zazie and Shuriken School.[14]

See alsoEdit

ReferencesEdit

  1. ^ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
  2. ^ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
  3. ^ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". CNN-News18. Retrieved 12 May 2017.
  4. ^ a b Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. Retrieved 12 May 2017.
  5. ^ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Retrieved 12 May 2017.
  6. ^ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
  7. ^ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  8. ^ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. Retrieved 12 May 2017.
  9. ^ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. Retrieved 12 May 2017.
  10. ^ "Connect to ALTBalaji using your favourie devices". Retrieved 12 May 2017.
  11. ^ "Price not an issue once you like what you: Nachiket Pantvaidya see". IMPACT magazine. Retrieved 12 May 2017.
  12. ^ "Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'". Firstpost. 14 August 2015. Retrieved 12 May 2017.
  13. ^ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 24 April 2017.
  14. ^ a b K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
  15. ^ Sharma, Raj (14 April 2017). "Ekta Kapoor Launches App "ALTBalaji" with 5 New Web Series". The Indian Tribune. Retrieved 12 May 2017.
  16. ^ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Retrieved 12 May 2017.
  17. ^ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Retrieved 12 May 2017.
  18. ^ a b c d e "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. Retrieved 12 May 2017.
  19. ^ "Manraj Singh of Romil and Jugal: Cutting off my hair at 19 was a shock for my mom". Hindustan Times. Retrieved 12 May 2017.
  20. ^ "WATCH: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. Retrieved 12 May 2017.
  21. ^ "Dev DD: ALTBalaji's 'female Devdas' likes sex, booze. But is the character truly progressive?". Firstpost. Retrieved 12 May 2017.
  22. ^ "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". faceinews.com.
  23. ^ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint. Retrieved 12 May 2017.
  24. ^ "Watch Class of 2017 on AltBalaji". Retrieved 23 October 2017.
  25. ^ "Watch CyberSquad on AltBalaji". Retrieved 23 October 2017.
  26. ^ "Watch Pammi Aunty on AltBalaji". Retrieved 23 October 2017.
  27. ^ "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". 10 September 2017.
  28. ^ "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". 24 July 2017.
  29. ^ "Alt Balaji announces new series called Fourplay - Times of India".
  30. ^ "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". www.pinkvilla.com.
  31. ^ "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". 15 March 2018.
  32. ^ Review: ALT Balaji's new series, PM Selfiewallie
  33. ^ Hum - I’m because of us trailer: Ekta Kapoor's new family drama is all about sisterhood and desires!
  34. ^ ALTBalaji’s ‘Hum - I’m because of us’ trailer released
  35. ^ Home first impression: Binge watch this latest web series from Ekta Kapoor with your entire family
  36. ^ Ekta Kapoor on ALTBalaji's upcoming web series Home: 'It's a simple story, but also an important one'
  37. ^ ALTBalaji releases the poster of its upcoming web series titled 'XXX Uncensored'
  38. ^ Trailer of ALTBalaji's Youth Erotica X.X.X is out now!
  39. ^ "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". 16 March 2018.
  40. ^ "'Zaban Sambhal Ke' trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19".
  41. ^ "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'".
  42. ^ IANS (15 November 2018). "Shreya Goshal sings for ALT's upcoming web series 'Broken'". The New Indian Express. Retrieved 14 March 2019.
  43. ^ "Arunoday Singh to star as cop-turned-criminal in ALTBalaji's Apharan, directed by Siddharth Sengupta".
  44. ^ "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". www.dailyo.in.
  45. ^ "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India- Entertainment News, Firstpost".
  46. ^ "ALTBalaji's Gandii Baat returns with second season this January, 2019".
  47. ^ "Show's trailer release announcement on Twitter".
  48. ^ "Ekta Kapoor's Tweet".
  49. ^ "Tri-Weekly Season 2 of Dil Hi Toh Hai to start streaming from Feb 2019".
  50. ^ "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". India Today.
  51. ^ "Season 2 of Kehne Ko Humsafar Hain to start streaming on Valentine's day 2019".
  52. ^ "Ekta Kapoor heading digital, launched 'ALT Balaji Application' in Delhi". The Times of India. Retrieved 12 May 2017.
  53. ^ "Sakshi Tanwar Talks About Co-Star Ram Kapoor And Web Series Karrle Tu Bhi Mohabbat". CNN-News18. Retrieved 12 May 2017.
  54. ^ "Season 2 of Karrle Tu Bhi Mohabbat to start streaming on Valentine's day 2018".
  55. ^ Asha Negi and Sharman Joshi pair up for ALTBalaji's next drama series titled 'Baarish'
  56. ^ Alt Balaji Bekaboo Trailer Released
  57. ^ First Look of Shantanu Maheshwari starrer 'Medically Yourrs' is out on ALT Balaji
  58. ^ "First look of Alt Balaji's Karan Singh Grover starrer web series 'Boss' is out".
  59. ^ "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much- Entertainment News, Firstpost".
  60. ^ "Divyanka Tripathi plays a chef in Ekta Kapoor's web series. Here's the first look". The Indian Express.
  61. ^ "altbalaji". altbalaji.com.
  62. ^ "ALT BALAJI UNVEILS ITS PROGRAMMING". NexTV News. Retrieved 12 May 2017.
  63. ^ a b c "Balaji Telefilms plans to invest Rs 400 cr in OTT, eyes break-even with 4 mn subs in 3.5 years". TelevisionPost. Retrieved 12 May 2017.
  64. ^ Banan, Aastha (30 August 2015). "mid-day interview: Ekspeaks up on moving beyond daily soaps and foraying into digital content". Mid Day. Retrieved 12 May 2017.
  65. ^ "Watch Movies Online on ALTBalaji". Retrieved 12 May 2017.

66.https://www.indiatoday.in/television/web-series/story/karisma-kapoor-wraps-up-shooting-for-her-digital-debut-mentalhood-1543125-2019-06-05

External linksEdit