Curators of Sweden was a social media campaign initiated by the government agency Swedish Institute and VisitSweden on Twitter. It was launched on 10 December 2011 with the main concept of a rotating spokesperson, or rather a curator, on the official[citation needed] Twitter account of Sweden, @sweden. The account has been cited as popularising the concept of Rotation Curation.
History edit
The concept originated on 10 December 2011, when Swedish Institute and VisitSweden launched Curators of Sweden.[1] The project hands the official Twitter account @Sweden to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own life, personality and views.[2]
The campaign has been widely reported in media around the world[3][4][5][6][7][8][9][excessive citations] and inspired the launch of many similar projects. The Twitter account @PeopleofLeeds started on 15 January 2012, allowing citizens of Leeds to represent their hometown. 18 January 2012, @WeAreAustralia and @TweetWeekUSA, followed by @CuratorsMexico and @BasquesAbroad on 21 January. All of these are unofficial accounts without governmental influence or sanctions, unlike @sweden. They have recently been given a concept name of Rotation Curation.
Curators of Sweden was created by the Swedish agency Volontaire. The project won The Golden Egg (Guldägget) on 17 April 2012, received gold in the Clio Awards on 15 May 2012 and was awarded Grand Prix at the Cannes Lions on 20 June 2012.[10]
The project was closed in 2018.[11]
The block list in 2017 edit
In 2017, the Swedish Institute blocked 14,000 Twitter accounts from interacting with @sweden. Among the blocked were journalists, authors, politicians (some elected members of the Riksdag), businessmen and ambassadors. When the block list was reported in the media, the Swedish Institute lifted the blocks and apologized.[12]
When media,[citation needed] with support from the constitutional Principle of Public Access, asked to review the list of accounts that had been blocked the Swedish Institute deleted the document. The Swedish Institute asked for an external review of the event. The review criticized the institute for blocking the accounts which had been done without regard of the Swedish constitution. The review also heavily criticized the institute for deleting the document in violation of the law.[13]
See also edit
References edit
- ^ "@Sweden's citizen driven nation branding is a global success". Visit Sweden. April 19, 2012. Archived from the original on May 23, 2012.
- ^ Lyall, Sarah (June 10, 2012). "Swedes' Twitter Voice: Anyone, Saying (Blush) Almost Anything". The New York Times. p. 1.
- ^ "@sweden's Citizen Driven Nation Branding is a Global Success". Reuters. GlobeNewswire. April 19, 2012. Archived from the original on September 24, 2015.
- ^ Wagstaff, Keith (December 16, 2011). "Regular Citizens Now in Charge of Sweden's Twitter Account". TIME.
- ^ "@sweden's Citizen Driven Nation Branding is a Global Success". The Wall Street Journal.
{{cite journal}}: CS1 maint: url-status (link)[permanent dead link] - ^ Savage, Maddy (January 14, 2012). "Twitter feed gives Swedes a new picture". BBC.
- ^ Curators of Sweden on Fox News (Television production). Oren Ziv. January 12, 2012. Archived from the original on January 13, 2012 – via YouTube.
- ^ "Swedish Mom Starts 'Breastfeeding Riot' – FOX News". Archived from the original on July 10, 2012. Retrieved April 26, 2012.
- ^ Mauritzen, Ashley (June 22, 2012). "@Sweden: the problems of rotation curation". Canvas8. Archived from the original on 18 January 2013.
- ^ "CURATORS OF SWEDEN". Cannes Lions. Archived from the original on June 23, 2012.
- ^ Farran-Lee, Lydia (September 3, 2018). "Twitterkontot @Sweden lägger ner". SVT Nyheter. Archived from the original on September 3, 2018. Retrieved September 3, 2018.
- ^ Farran-Lee, Lydia (2017-05-16). "Svenska institutet tar bort blocklista från Twitter efter kritik". SVT Nyheter (in Swedish). Retrieved 2024-03-25.
- ^ Schultz, Mårten; Westman, Daniel (2017-06-27). @sweden-kontot och blockeringarna (PDF) (Report). Retrieved 2024-03-25.
External links edit
- @sweden – Twitter
- CuratorsofSweden.com Archived 2012-04-18 at the Wayback Machine