9XO was an Indian English music television channel, broadcast in India based in Mumbai. The channel was owned by 9X Media, an Indian television broadcaster, owned by a consortium of private equity fund investors. 9xO India is a music channel in India. It was launched in 2012.

9xO India
Slogan9xO Discover Great music, "Am On!"
HeadquartersMumbai, Maharashtra, India
Picture format4:3 (576i, SDTV)
Owner9X Media
Sister channels9XM
9X Jhakaas
9X Tashan
9x Jalwa
Launched24 April 2012; 9 years ago (2012-04-24)[1]
Closed31 May 2020; 13 months ago (2020-05-31)
In Digital BangaloreChannel 472
Siti Cable KolkataChannel 532
Asianet Digital KeralaChannel 542
GTPL hathway AhmedabadChannel 358
Airtel digital TVChannel 509

As of September 2014, approximately 45,875,000 Indian households (67.54% of households with television) received 9xO.

9xO was a part of 9X Media – India’s largest music television network based in India. 9xO was an encrypted but free to air channel targeted at the upscale urban youth. It would air English and international music from across the globe. 9XO also provided a platform called OmeGrown, for independent Indian music bands playing English music to showcase their talent. The tagline of the channel is 'I'm On.' 9X Media decided to shut the broadcast operations of 9xO Channel after 31 May 2020 post 12:00 am midnight onwards from all leading DTH & MSO platforms.

List of ProgramEdit

  1. Breaking Vids
  2. Dance On
  3. Tweet Down
  4. Top 100
  5. SunBurn Festival
  6. OmeGrown
  7. Insta Top 10
  8. Emoji life
  9. School of Music
  10. Feel Good
  11. And More[2]

Music FestivalEdit

9xO presented the Sunburn Arena Music Festival, which included performances in Bengaluru and Mumbai by Swedish DJ and producer Axwell.[3]


  1. ^ "9X Media's intl music channel 9XO launches on 24 April". IT Team. indiantelevision.com. 23 April 2012. Retrieved 19 December 2015.
  2. ^ "More By 9XO!", 9xO, 9xO India, 22 January 2015
  3. ^ Sunburn Arena Presents Axwell Powered By 9XO!. YouTube. 9xO India. 10 September 2014.

External linksEdit