7food network was a short-lived Australian free-to-air television channel owned by the Seven Network which launched on 1 December 2018.[1] The channel marked the start of Seven's new deal with Discovery, Inc., immediately after the end of SBS's previous deal with Discovery which saw the creation of SBS Food (formerly Food Network) in 2015. The channel featured shows about food and cooking from around the world.

7food network
7food network logo.svg
Launched1 December 2018
Closed28 December 2019
NetworkSeven Network
Owned bySeven West Media
Picture format576i (SDTV) 16:9
CountryAustralia
LanguageEnglish
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD
Replaced byHD simulcast of 7mate
Sister channel(s)Channel 7
7TWO
7mate
Openshop
7flix
Racing.com
Availability
(at time of closure)
Terrestrial
Freeview Seven owned (virtual)Channel 74/64

The channel ceased broadcasting on 28 December 2019 after garnering lower than expected ratings, and was eventually replaced with a HD simulcast of 7mate on 16 January 2020.[2]

HistoryEdit

On 27 September 2018, SBS announced that when their deal with Discovery Inc. ends on 17 November 2018, their Food Network channel will be rebranded to SBS Food, with the rebranding seeing increased focus on premium Australian food shows on the channel and less "reality food".[3] Subsequently, on 26 October 2018, Seven announced they had signed their own deal with Discovery Inc. to produce another local version of Food Network, to launch 1 December 2018 on channel 74. It would have a similar format to SBS's version, showing a mixture of locally produced cooking shows (including reality-based programs such as My Kitchen Rules) and Scripps-produced American cooking programs.[1]

On 29 October 2018, Seven stated they expect good ratings for the channel and also announced airings of international versions of shows like My Kitchen Rules.[4] On 2 November 2018, the channel appeared as a ghost feed, and on 6 November 2018, a placeholder card was added. On 27 November 2018, the placeholder card was replaced by a loop of promotions of the channel. On 1 December 2018, the channel was launched at 6:00am with Guy's Grocery Games.

On 24 October 2019, it was announced that the channel would be closed after garnering lower than expected ratings.[5] The channel ceased to broadcast on 28 December 2019. Food Network content is now currently airing on 7TWO and 7flix.[2][6]

ProgrammingEdit

The channel aired imports from Food Network including Guy's Grocery Games, Food Network Star, Chopped, Restaurant: Impossible, Diners, Drive-Ins and Dives, Cutthroat Kitchen, Iron Chef America, Best Baker in America, Spring Baking Championship, Kids Baking Championship and Ridiculous Cakes, as well as locally produced shows that were originally shown on the Seven network including My Kitchen Rules, Better Homes and Gardens, Zumbo's Just Desserts, Fast Ed's Fast Food, Anh Does Vietnam, My France with Manu, Around the World with Manu, Manu's American Road Trip, My Ireland with Colin and Aussie Barbecue Heroes.[1]

AvailabilityEdit

7food network was available in standard definition digital in metropolitan areas and regional Queensland through Seven Network owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland. Regional affiliates Prime7/GWN7, SCA Seven and WIN Television and pay TV service Foxtel did not receive the channel, nor did they announce any intention to carry 7food network.

ReferencesEdit

  1. ^ a b c "Seven launching Australia's latest TV food channel: 7food - Mediaweek". mediaweek.com.au. 26 October 2018. Retrieved 27 October 2018.
  2. ^ a b "7food to close broadcast on December 28". TV Tonight. 7 December 2019. Retrieved 7 December 2019.
  3. ^ "SBS Food Network to drop US titles". TV Tonight. 27 September 2018. Retrieved 27 October 2018.
  4. ^ "Seven execs: There is a place for a fourth multi-channel". mumbrella.com.au. 29 October 2018. Retrieved 29 October 2018.
  5. ^ "7food flagged for closure". TV Tonight. 23 October 2019. Retrieved 24 October 2019.
  6. ^ "Seven confirms 7food channel closure". TV Tonight. 16 December 2019. Retrieved 16 December 2019.