7 päivää (Finnish for 7 days, also known as Seiska) is a Finnish entertainment and TV magazine published in Helsinki, Finland.

7 päivää
EditorEeva-Helena Jokitaipale
CategoriesGossip, entertainment
Frequency49 issues per year
Circulation158,207 (2013)
PublisherAller Julkaisut Oy
Year founded1992; 30 years ago (1992)
CompanyAller Media
Based inHelsinki

History and profileEdit

7 päivää was first published in 1992.[1] The magazine is owned by the Aller Media and is published 49 issues per year by the Aller Julkaisut Oy, a subsidiary of the Aller Media.[1][2][3] It focuses mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV supplement TV-Seiska.

Ilkka Janhunen is among the past editors-in-chief of 7 päivää.[4]


The circulation of 7 päivää was 265,400 copies in 2006.[3] It dropped to 246,800 copies in 2007.[5][6] The magazine had a circulation of 211,707 copies in 2010.[7] Its circulation fell to 197,607 copies in 2011.[8] The circulation of the weekly was 170,867 copies, making it the seventh largest magazine in Finland.[9] It was the fourth best-selling magazine in Finland with a circulation of 158,207 copies in 2013.[2]

2006 Lordi controversyEdit

In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi without his face make-up on, even though the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine.[10] Some advertisers even withdrew their contracts with 7 päivää because of the event.[11] The magazine quickly apologized for the picture.[12] Katso also published some pictures, too, but it did not gain so much attention.

See alsoEdit


  1. ^ a b "Carl Allers Etablissement A/S". Reference for Business. Retrieved 23 March 2015.
  2. ^ a b "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 9 January 2015.
  3. ^ a b "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 28 February 2015.
  4. ^ Linus Atarah (9 October 2010). "Helsinki Day of Journalism opens with reminder on ethics". Suomen Journalistiliitto. Retrieved 10 November 2015.
  5. ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  6. ^ Anne Austin; Jonathan Barnard; Kate Bermingham; Nicola Hutcheon; Gareth Owen; David Parry (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 8 April 2015.
  7. ^ "Magazine Facts 2011" (PDF). Mediakortit. Archived from the original (PDF) on 4 March 2016. Retrieved 11 November 2014.
  8. ^ "Circulation Statistics 2011" (PDF). Media Audit Finland. Archived from the original (PDF) on 25 July 2019. Retrieved 13 December 2014.
  9. ^ "Biggest magazines by circulation". Aikakaus Media. 17 May 2013. Retrieved 9 April 2015.
  10. ^ "Lordi fans furious at outing by gossip magazine". Helsingin Sanomat. 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006.
  11. ^ "Mainostajat vetäneet ilmoituksiaan Seiskasta". Helsingin Sanomat (in Finnish). 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006.
  12. ^ "Anteeksi, Lordi". 7 päivää (in Finnish). Archived from the original on 26 May 2006. Retrieved 26 May 2006.

External linksEdit