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The 2012 MTV Video Music Awards, hosted by Kevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from the Staples Center arena at L.A. Live in Downtown Los Angeles.[1] Nominations were announced on July 31, 2012. Rihanna and Drake were the most nominated artists that year with five nominations apiece, followed by Katy Perry and Beyoncé, who received four.[2]

2012 MTV Video Music Awards
DateThursday, September 6, 2012
LocationStaples Center,
Los Angeles, California
CountryUnited States
Hosted byKevin Hart
Most awardsOne Direction (3)
Most nominationsRihanna and Drake (5 each)
Television/radio coverage

One Direction was the biggest winner of the night winning their three nominations, including Best New Artist, and Rihanna went on to win Video of the Year. Both M.I.A. and Chris Brown won two awards each.[3][4]

The awards ceremony, with an average of 6.1 million viewers, was the least-watched VMA show since 2007. The major factor which contributed to the drop in ratings was most likely altering the program's broadcast date to Thursday instead of Sunday, the day MTV had been using since 2004, with the exception of the 2006 ceremony. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with President Barack Obama's speech at the 2012 Democratic National Convention. This was somewhat early for MTV's targeted audience.[5] Best Special Effects renamed Best Visual Effects.





  • Sway Calloway – presented Best Video with a Message
  • James Montgomery – presented Best Electronic Dance Music Video
  • Jim Cantiello and Ton Do-Nguyen – presented Most Share-Worthy Video
  • Christina Garibaldi – Red Carpet

Main showEdit

Winners and nomineesEdit

Nominees were announced on July 31, 2012.[2]

Video of the YearEdit

  Rihanna (featuring Calvin Harris) – "We Found Love"

Best Male VideoEdit

  Chris Brown – "Turn Up the Music"

Best Female VideoEdit

  Nicki Minaj – "Starships"

Best New ArtistEdit

  One Direction – "What Makes You Beautiful"

Best Pop VideoEdit

  One Direction – "What Makes You Beautiful"

Best Rock VideoEdit

  Coldplay – "Paradise"

Best Hip-Hop VideoEdit

  Drake (featuring Lil Wayne) – "HYFR"

Best Electronic Dance Music VideoEdit

  Calvin Harris – "Feel So Close"

Best DirectionEdit

  M.I.A. – "Bad Girls" (Director: Romain Gavras)

Best ChoreographyEdit

  Chris Brown – "Turn Up the Music" (Choreographer: Anwar "Flii" Burton)

Best Visual EffectsEdit

  Skrillex – "First of the Year (Equinox)" (Visual Effects: Deka Brothers and Tony "Truand" Datis)

Best Art DirectionEdit

  Katy Perry – "Wide Awake" (Art Director: Benji Bamps)

Best EditingEdit

  Beyoncé – "Countdown" (Editors: Alexander Hammer and Jeremiah Shuff)

Best CinematographyEdit

  M.I.A. – "Bad Girls" (Director of Photography: André Chemetoff)

Best Video with a MessageEdit

  Demi Lovato – "Skyscraper"

Most Share-Worthy VideoEdit

  One Direction – "What Makes You Beautiful"

Best Latino ArtistEdit

  Romeo Santos[10]

See alsoEdit


  1. ^ Montgomery, James (15 May 2012). "2012 Video Music Awards To Take Over Staples Center Show will air live from Los Angeles on Thursday, September 6, at 8 p.m. ET/PT". MTV News. Retrieved 2012-05-15.
  2. ^ a b Kaufman, Gil (July 31, 2012). "2012 MTV Video Music Awards: The Nominations Are In!". MTV News.
  3. ^ "MTV's video music awards keep the entertainment to a minimum". Guardian UK. 7 September 2012. Retrieved 12 September 2012.
  4. ^ "One Direction beat Justin Bieber and Rihanna at MTV awards". Daily Telegraph. 7 September 2012. Retrieved 12 September 2012.
  5. ^ "Ratings dwindle for MTV's annual VMA show". Daily Mail. 11 September 2012. Retrieved 16 September 2012.
  6. ^ performers
  7. ^ Kaufman, Gil (2012-08-27). "Frank Ocean, Rihanna Join 2012 MTV Video Music Awards Lineup | MTV Video Music Awards". Retrieved 2012-09-07.
  8. ^ "Lil Wayne, 2 Chainz, Nicki Minaj Set To Perform At 2012 VMAs!". MTV. Retrieved 4 September 2012.
  9. ^ "About The 2012 MTV Video Music Awards". MTV. Retrieved 2012-09-07.
  10. ^ on 09/06/2012 (2012-06-08). "Romeo Santos wins "Tr3s Best Latino Artist of 2012" at the MTV Video Music Awards". Retrieved 2012-09-07.
  11. ^ "2012 VMA Award Show". Tr3s. 2012-08-01. Retrieved 2012-09-07.

External linksEdit