The match took place at Hampden Park in Glasgow, a city that already had seen Saint-Étienne defeat local team Rangers during the competition. Les Verts were playing against Bayern Munich, a team that was hoping to win a third consecutive European Cup.
The game began with Gerd Müller finding the back of the net after Bernd Dürnberger won the ball in his own half and went on a 50-metre solo run; however, Müller's effort was disallowed for offside by the Hungarian referee Károly Palotai. In the 37th minute, Uli Hoeneß took a shot but it did not worry goalkeeper Ivan Ćurković. Saint-Étienne had plenty of chances to score though, at the 34th minute Dominique Bathenay's shot hit the crossbar, with Bayern's keeper Sepp Maier beaten. Five minutes later, Jacques Santini connected with a cross from Christian Sarramagna, but his shot went just wide of the goalpost. After the final, French people called Hampden Park's goalposts "les poteaux carrés" (English: the square posts).
After the start of the second half, Bayern Munich were more confident. In the 57th minute, Franz Beckenbauer passed to Gerd Müller, who was tackled by Osvaldo Piazza and the referee gave a free-kick to the German team from 20 metres out, just left of the penalty arc. Franz Beckenbauer tipped the ball to Roth on his right who scored half high into the left side of the goal. After this, les Verts tried everything. Robert Herbin chose to substitute Christian Sarramagna for Dominique Rocheteau but to no avail.
At the end of the match, Saint-Étienne's players were crying, because they felt that they had been unlucky, but their supporters were congratulating them, and their return in France was heroic, even though they were defeated.