1271 Avenue of the Americas
1271 Avenue of the Americas is a 48-story office building located in Rockefeller Center in New York City. It opened in 1959 as the Time & Life Building, designed by architect Wallace Harrison, of Harrison, Abramovitz, and Harris.
|1271 Avenue of the Americas|
1271 Avenue of the Americas
|Location||1271 Avenue of the Americas, New York City|
|Top floor||587 ft (179 m)|
|Floor area||1,399,308 sq ft (130,000.0 m2)|
|Design and construction|
|Architect||Wallace Harrison of Harrison, Abramovitz, and Harris|
|Main contractor||George A. Fuller Co.|
|Designated||July 16, 2002 (Interior)|
1271 Avenue of the Americas was the first of four in Rockefeller Center designed by Harrison, Abramovitz, & Harris on the west side of Sixth Avenue. Harris served as the building's project manager and was responsible for overall planning. The Time & Life Building was the first expansion of Rockefeller Center west of the Avenue of the Americas.
Construction on the Time-Life Building's steelwork started in April 1958, and the structure topped out in November of that year. The cornerstone of the building was laid in June 1959, after the building's structure had been completed, and the first tenants began moving into the tower in December 1959.
The building is clad in green glass and features column-free floors of 28,000 square feet (2,600 m2). Large murals by Josef Albers and Fritz Glarner adorn its lobby, which integrates a serpentine patterned sidewalk design found on the sidewalks of Rio de Janeiro's Copacabana Beach with the adjacent sidewalk, a salute to its location on The Avenue of the Americas.
Time Inc., the publisher of Time, Life, Sports Illustrated, Fortune, House & Home, and Architectural Forum magazines initially occupied 21 floors. CNN's American Morning was based there from 2002 to 2006. The ground floor studio is now occupied by the studio of SportsNet New York and CNBC Squawk Box.
The Hemisphere ClubEdit
The Hemisphere Club, a members-only restaurant during the day, was located atop the building on the 48th floor; in the evenings it opened to the public as the Tower Suite. The restaurant was operated by Restaurant Associates, which also operated The Four Seasons Restaurant, La Fonda del Sol, The Rainbow Room, The Forum of the Twelve Caesars, and later Windows on the World. The Hemisphere Club closed some time after 1991.
La Fonda del SolEdit
La Fonda del Sol was a Latin American–themed restaurant opened in the Time & Life Building's lobby by Joseph Baum in 1960. It featured bright, colorful, whimsical interiors designed by Alexander Girard and furniture by Charles Eames. It closed in 1971 and was replaced with a Fidelity Investments branch.
In addition to furniture for the La Fonda del Sol restaurant, Charles Eames designed iconic chairs for the offices of Time Incorporated which have become known as Time-Life Chairs. Eames designed them as a favor to Henry Luce, who had allowed Eames to use photos from the Time-Life archives for the pavilion he designed at the 1959 American National Exhibition in Moscow. The chairs remain in production and popular to this day, manufactured by Herman Miller of Zeeland, MI, though the original design with four legs at the base has been revised to include a fifth leg, referred to as a 5 star-base, for stability and to meet updated codes.
- Starting in Season 4 of the television series Mad Men, the fictional headquarters of the advertising agency Sterling Cooper Draper Pryce (changed in Season 6 to Sterling Cooper & Partners) is located in Suite 3750 of the Time & Life Building (on the 37th floor). In a fifth-season episode, "At the Codfish Ball", the characters eat at the Tower Suite. The agency's offices also prominently feature Eames Time-Life Chairs. On March 23, 2015, AMC, the network on which Mad Men airs, unveiled a bench in front of the building which features a sculpture of the iconic black silhouette of lead character Don Draper in the show's opening credits.
- The Time & Life Building features prominently in the 2013 film version of The Secret Life of Walter Mitty, which depicts in part the publication of the last issue of Life magazine.
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- "Time-Life Building Tops Out at 587-Ft. With a Yule Tree" (PDF). The New York Times. November 25, 1958. Retrieved December 4, 2017.
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- "TIME'S TENANTS BEGIN MOVING IN; Finishing Touches Are Put on 48-Story Structure, Rising 587 Feet". The New York Times. December 22, 1959. Retrieved December 4, 2017.
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- "Time Inc. to Move to Lower Manhattan's Brookfield Place". Bloomberg.com. May 22, 2014. Retrieved October 17, 2016.
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- "Latin-American Zest on Midtown Menu," New York Times, December 9, 1960
- "Archived copy". Archived from the original on April 3, 2015. Retrieved March 22, 2016.CS1 maint: archived copy as title (link)
- "Eames Executive – Executive Chair". Herman Miller. Retrieved October 17, 2016.
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- Renner, Eric (March 23, 2015). "AMC unveils 'The Draper Bench' outside New York's Time-Life Building". EW.com. Retrieved October 17, 2016.
- "Bessemer Trust Leases 239,000 square feet and top seven floors at 1271 Avenue of the Americas". Rockefeller Group. September 25, 2018.
- La Guerre, Liam (May 15, 2018). "Law Firm Blank Rome Leaving Chrysler Building for 138K SF in Midtown". Commercial Observer.
- Rizzi, Nicholas (June 7, 2019). "Investment Bank Greenhill & Co. Takes 78K SF in Midtown". Commercial Observer. Retrieved June 8, 2019.
- Rizzi, Nicholas (April 5, 2019). "Private Equity Firm H.I.G. Capital Relocating to 58K SF Within Midtown". Commercial Observer.
- La Guerre, Liam (April 30, 2018). "Latham & Watkins Leases 407K SF in Midtown Relocation". Commercial Observer.
- Bockmann, Rich (November 16, 2017). "Major League Baseball gives back 75K sf on Sixth Avenue". TheRealDeal.
- Cuozzo, Steve (November 20, 2017). "Mizuho to triple its square footage at former Time-Life building". New York Post.
- Matthew A. Postal, Report: Time-Life Building, New York City Landmarks Preservation Commission, July 16, 2002, Designation List 338 LP-2119