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100 Thieves is an American esports organization and lifestyle brand based in Los Angeles, California. The organization has teams in League of Legends, Call of Duty, Fortnite Battle Royale and Apex Legends. The Thieves' League of Legends team is a franchise team of the League of Legends Championship Series, and its Call of Duty team is a qualifying team of the Call of Duty World League. The organization is owned by Matthew "Nadeshot" Haag, Cleveland Cavaliers owner Dan Gilbert, rapper Drake and SB Projects founder Scooter Braun.

100 Thieves
100 Thieves logo.png
Short name100T
DivisionsLeague of Legends
Call of Duty
Fortnite Battle Royale
Apex Legends
FoundedNovember 20, 2017 (2017-11-20)
Based inLos Angeles, California
LocationUnited States
OwnersNadeshot
Dan Gilbert
Drake
Scooter Braun
PartnersCash App
Rocket Mortgage
Red Bull Esports
StockX
Totino's
Websitewww.100thieves.com Edit this at Wikidata

Contents

HistoryEdit

League of LegendsEdit

Following the introduction of franchising in the North American League of Legends Championship Series (NA LCS), 100 Thieves fielded its inaugural League of Legends roster for the Spring 2018 season with support from the Cleveland Cavaliers organisation,[1] signing Meteos, Ryu, Ssumday,[2] Cody Sun and Aphromoo.[3][4]

Counter-Strike: Global OffensiveEdit

In December 2017, 100 Thieves signed the former roster of Immortals with the intention of creating a full-fledged professional team. Due to different controversies and problems, the team withdrew from the game completely after just one month. The team never played a competitive match. However, in July 2019, 100 Thieves announced that they would form a new team again.[5]

RostersEdit

Game Nat. Name ID Role
Apex Legends   Connor White Gigz Player
  Justin Phipps Teenage Player
  Isiaih Slowik lifted Player
  Justin Pate JP2 Player
Call of Duty   Kenny Williams Kenny Flex
  Sam Larew Octane AR Slayer
  Austin Liddicoat SlasheR Flex
  Ian Wyatt Enable SMG Support
  Preston Greiner Priestahh (loan) SMG Slayer
  James Crowder Crowder (loan) Coach/Substitute
Fortnite   Ken Whitestone Kenith Player
  Sawyer Lewis SirDimetrious Player
  Davis McClellan Ceice Player
  Hayden Krueger Elevate Player
  Gabriel Harlos Kyzui Player
  Maurilio Gramajo Blind Player
  Brandon Weaver Klass Player
  Diego Palma Arkhram Player
League of Legends   Aaron Lee FakeGod Top Laner
  Maurice Stückenschneider Amazing Jungler
  Yoo Sang-wook Ryu Mid Laner
  Bae Jun-sik Bang Bot Laner
  Zaqueri Black aphromoo Support
  Neil Hammad pr0lly Head Coach
  Joseph Jang Joseph Assistant Coach
League of Legends (Academy)   Kim Chan-ho Ssumday Top Laner
  Andy Hoang AnDa Jungler
  Max Soong Soligo Mid Laner
  Jacob Feinstein Prismal Bot Laner
  William Chen Stunt Support
  Kelsey Moser Kelsey Head Coach
  Kristopher Myhal Fragas Substitute

ChampionshipsEdit

Call of DutyEdit

Event Name Date Championship Total Prize Money Roster
CWL London
May 3–5, 2019
1
$125,000 Kenny • Octane • Slasher • Enable • Priestahh • Coach: Crowder
CWL Anaheim
June 14–16, 2019
2
$125,000 Kenny • Octane • Slasher • Enable • Priestahh • Coach: Crowder

Content creatorsEdit

Nat. ID Name Join date
  Nadeshot Matthew Haag April 18, 2016[6]
  NoahJ456 Noah Johnson June 25, 2018[7]
  Valkyrae Rachel Hofstetter October 22, 2018[8]
  CouRageJD Jack Dunlop May 28, 2019[9]
  Avalanche Brandon June 14, 2019
  Classify Yan June 14, 2019
  Froste Erind June 14, 2019
  Mako Joseph June 14, 2019

PartnershipsEdit

On January 19, 2018, 100 Thieves announced their first partnership with housing and mortgaging company Rocket Mortgage.[10]

On April 30, 2018, 100 Thieves announced their peripheral partnership with tech company Razer.[11]

On June 28, 2018, 100 Thieves announced their streetwear clothing partner with clothing re-seller site, StockX.[12]

On November 29, 2018, 100 Thieves announced their partnership with energy drink company Red Bull.[13]

On February 18, 2019, 100 Thieves' Call of Duty team announced their partnership with pizza brand Totino's.[14]

On April 12, 2019, 100 Thieves' Fortnite team announced their partnership with pizza brand Totino's to bring them a Fortnite World Cup house.[15]

On April 30, 2019, 100 Thieves peripheral partner Razer partnership ended.

On May 29, 2019, 100 Thieves announced a partnership with Cash App to bring them the Cash App Content House LA.

InvestmentsEdit

In November 2017, 100 Thieves received a multimillion-dollar investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert allowing the company to expand into a full-fledged esports organization.

On October 23, 2018, 100 Thieves announced that they finished their Series A funding round co-led by Scooter Braun and Drake, who both become co-owners where they raised $25 million. Included in this round was Sequoia Capital, Ludlow Ventures, Courtside Ventures, WndrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital and Advancit Capital.

On July 16, 2019, 100 Thieves announced their Series B funding round led by Artist Capital Management which raised $35 million. Included in this round is Aglae Ventures, Groupe Arnault (controlling shareholder of Louis Vuitton Moet Hennessy).

ManagementEdit

Nat. Name Pseudonym Role
  Matthew Haag Nadeshot Owner / Founder / CEO
  Daniel Gilbert Dan Owner
  Aubrey Drake Graham Drake Owner
  Scott Samuel Braun Scooter Braun Owner
  John Robinson Robinson President / COO
  Jackson Dahl Dahl Director of Business Development
  Jacob Toft-Anderson Maelk VP of Esports
  Eric Sanders Muddawg Director of Esports Operations
  Doug Barber Barber VP of Brand and Apparel
  Julia Wu Julia Marketing Manager
  Jason Ton Jason CFO
  Matty Lee Matty VP of Partnerships
  Anna Hongo Anna Molly Marketing Coordinator
  Ibrahim Eljeilat Ibrahim Business Development
  Chad Steiner Chad Accountant Director
  Kelsey Schultz Schultz Accountant Manager
  Katherine Chan Katherine Accountant
  Sabrina Wong SAB Team Manager (LoL)
Content Team
  Gabriel Ruiz Gabriel Director of Production
  Logan Dodson Snipetality Director of Post-Production
  Mike Aransky Mike Executive Producer / Head of Content
  Sean Finnegan deepfocus Senior Producer, Branded Content
  Ted Hayden Ted Lead Editor
  Marc Urbino Thundörfist Videographer
  Ricky Johnson Ricky Production Coordinator
  Jeremy Dempe Jdempe Director of Photography
  Alex Acarwaga Alpaca Graphics Designer
  Gregory Ortiz Seso Graphics Designer
  Alex Renault Nemyxx Editor / Graphics Designer

ReferencesEdit

  1. ^ Loung, Steven (January 20, 2018). "Massive shakeups set stage for 2018 NA League of Legends season". Sportsnet. Retrieved January 21, 2018.
  2. ^ @100Thieves (November 22, 2017). "This season of LCS is going to be a whole lot of fun. We're beyond thrilled to announce @ssumday22, @RyuL0L, and @c9_meteos have joined 100 Thieves" (Tweet) – via Twitter.
  3. ^ Wolf, Jacob (November 30, 2017). "Sources: Aphromoo signs with 100 Thieves". ESPN.com. Retrieved December 3, 2017.
  4. ^ @100Thieves (December 4, 2017). "It brings us great pleasure to announce that we've signed @aphromoo to 100 Thieves!
    WATCH: youtu.be/HscWasQ7V-0"
    (Tweet) – via Twitter.
  5. ^ "100 Thieves to make CS:GO return". HLTV.org. July 19, 2019. Retrieved August 20, 2019.
  6. ^ Nadeshot (April 18, 2016), STARTING MY OWN TEAM?, retrieved November 17, 2018
  7. ^ 100 Thieves (June 25, 2018), NoahJ456 joins., retrieved October 24, 2018
  8. ^ 100 Thieves (October 22, 2018), Valkyrae joins., retrieved October 24, 2018
  9. ^ 100 Thieves (May 29, 2019), CouRage joins., retrieved May 28, 2019
  10. ^ 100 Thieves (January 19, 2018). "100 Thieves - Rocket Mortgage Team House Tour". Retrieved December 4, 2018.
  11. ^ 100 Thieves (April 30, 2018). "100 Thieves Partners with Razer". Retrieved December 4, 2018.
  12. ^ 100 Thieves (June 18, 2018). "100 Thieves Partners with StockX". Retrieved December 4, 2018.
  13. ^ 100 Thieves (November 29, 2018). "100 Thieves Partners with Red Bull". Retrieved December 4, 2018.
  14. ^ Murray, Trent (February 18, 2019). "100 Thieves Adds Totino's as Call of Duty Partner". The Esports Observer. Retrieved February 18, 2019.
  15. ^ Thieves, 100. "100 Thieves Competes For 100 Million Dollar Fortnite World Cup".

External linksEdit