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1-Up Studio Inc. (1‐UPスタジオ株式会社, Wan-Appu Sutajio Kabushiki Gaisha), formerly Brownie Brown Inc. (ブラウニーブラウン, Buraunī Buraun), is a Japanese video game developer founded on June 30, 2000 in Tokyo, Japan, and owned by Nintendo. On February 1, 2013, the company announced that due to their recent co-development efforts with Nintendo, that they were undergoing a change in internal structure, which included changing the name of their company to 1-Up Studio.[2]

1-Up Studio Inc.
Native name
1-Up Sutajio Kabushikigaisha
Brownie Brown
Subsidiary of Nintendo
IndustryVideo games
FoundedJune 30, 2000; 19 years ago (2000-06-30)
FounderKameoka Shinichi
Kouji Tsuda
Key people
Gen Kadoi
Representative Directors
Yoshiaki Koizumi
Keizo Kato
Representative Auditor
Futoshi Yamaguchi
ProductsMother 3
Mana series
Super Mario series
Number of employees
52[1] (2019)



The company consists of many ex-Square Co., Ltd. 2D artists. At least two of its founders (Kameoka Shinichi and Kouji Tsuda) had previously worked on the award-winning Mana series on the Game Boy and Super NES platforms.[3] The founders left Square due to "differing ideals."[4]

The company's first original creation was the Japan-only Magical Vacation for the Game Boy Advance, which was released in 2001. Another popular title developed by Brownie Brown was Sword of Mana, which was created for and published by Square Enix. Thought to be a new title in the Seiken Densetsu series, it was actually an enhanced remake of the first game in the series, Seiken Densetsu: Final Fantasy Gaiden (known as Mystic Quest in Europe and Final Fantasy Adventure in North America).

The company has also been credited with the development of Mother 3 in a collaborative effort with Shigesato Itoi and HAL Laboratory, and Magical Starsign (Magical Vacation: When the Five Stars Align in Japan) for the Game Boy Advance. Brownie Brown, one of the game's three developers, expressed interest in a Nintendo DS port of Mother 3 if Nintendo asked them to make it, and that they would like it to be enjoyed by fans abroad.[citation needed]

While the company has only released video games for Nintendo's handheld video game systems up to this point, the company had previously announced a title for the Nintendo GameCube, named Gofuku, which was scheduled for release in 2005 and was announced alongside Magical Vacation: When the Five Stars Align.[5][6]

The company's most recent release is Blue Dragon Plus for the Nintendo DS, developed alongside Mistwalker.[7] Brownie Brown entered into the downloadable games market in 2009 with Kappa Michi, a DSiWare game.[8] Brownie Brown also announced the DS title Livly Garden, which is based on a browser game from So-net Entertainment and is due for release in Japan on January 28.[9][10] Brownie Brown is also aiding the development of two Level-5 titles, Professor Layton and the Last Specter and Fantasy Life, for the DS and 3DS respectively.[11]

On February 1, 2013, the company announced on their original official website that due to their recent co-development efforts with Nintendo, Brownie Brown had undergone a change in internal structure, which includes officially changing the name of their company to 1-Up Studio.[2]

List of games developedEdit

Game Boy AdvanceEdit

Nintendo DSEdit

Nintendo 3DSEdit

Wii UEdit

Nintendo SwitchEdit


  1. ^ a b "Company History" 会社の沿革. (in Japanese). 1-Up Studio. Retrieved 21 April 2018.
  2. ^ a b Ishaan (2013-02-01). "Nintendo Subsidiary, Brownie Brown, Changes Name To 1-Up Studio". Siliconera. Retrieved 2013-02-01.
  3. ^ IGN Staff (September 29, 2000). "Beware of Hitchhiking Brownies". IGN. Retrieved 2011-09-03.
  4. ^ Long, Andrew (November 3, 2000). "Brownie Brown President Talks About Name, Game". Archived from the original on 2012-07-30. Retrieved 2008-07-29.
  5. ^ "GAF - News - Brownie Brown reveals new DS RPG & GC game". Archived from the original on 2006-03-21. Retrieved 2006-06-19.
  6. ^ "RPGamer - News Bulletin - Brownie Brown Names Latest Project". Archived from the original on 2006-11-06. Retrieved 2006-06-19.
  7. ^ Go Nintendo » Blog Archive » Brownie Brown developing Blue Dragon Plus
  8. ^ Gantayat, Anoop (December 7, 2009). "Nintendo Teams with Brownie Brown for DSiWare". Archived from the original on 2012-07-30. Retrieved 2010-03-03.
  9. ^ Gantayat, Anoop (August 21, 2009). "Brownie Brown Returns on the DS". Retrieved 2009-08-21.
  10. ^
  11. ^ Gantayat, Anoop (August 25, 2009). "Level-5 Shares Future Vision". Retrieved 2009-08-25.
  12. ^ "1-UP STUDIO Inc - Homepage". 1-UP STUDIO INC.

External linksEdit