|Key people||Lei Jun|
|Products||MIUI, Xiaomi Phone, MiBox|
Xiaomi Tech (Chinese: 小米科技; pinyin: Xiǎomĭ Kējì) is a Chinese mobile phone company founded by Lei Jun in 2010. The company received mass media coverage after it released Xiaomi Phone, a low cost smartphone in September 2011. The company also developed MIUI, a custom firmware for mobile phones, based on Android. Xiaomi sells most smartphones online, in small quantities. However, Xiaomi pinned their success on the combination of short supply and high-quality, low‐priced products. For example, the Xiaomi MI-Two is similar to the leading smartphone brands Samsung Galaxy S3 and iPhone 5 and yet it costs 50 percent less than Apple’s phone in the Chinese market. The model also boasts better graphic performance, thanks to MI-Two’s combination of a quad-core Qualcomm Snapdragon S4 CPU and Adreno 320 GPU. Xiaomi has so far sold 300,000 units of MI-Two smartphones, though the company intentionally limits production of the device to capitalize on the consumers’ wants and monitor surpluses. Lei forecasted seven million smartphones to be sold by the end of 2012.
Xiaomi Corporation, new established in April 2010, focuses on the research and development of high-end smart phones. The core of the company is formed by the Mi phones, the MIUI Android Skin, and group messaging app Miliao.
Xiaomi was created and led by Lei Jun. Xiaomi has a total of seven founders namely Lei Jun, the founder, Chairman and CEO of Xiaomi, Lin Bin, the co-founder and CEO of Xiaomi, Li Wanqiang, Zhou Guangping, Huang Jiangji, Liu De, Hong Feng, co-founders and vice presidents of Xiaomi.
- "New China-made smartphone unveiled as Chinese Internet firms eye domestic handset market". CN: Xinhuanet. 2011-08-30. Retrieved 2011-10-19.
- "Chinese co Xiaomi Tech launches iPhone 4 'rival'". August 30, 2011 (The Times of India). 2011-08-30. Retrieved October 18, 2011.
- "Microblog insights". China Daily. 2011-09-20. Retrieved 2011-10-19.
- "Xiaomi Technology — China’s Next Big Thing in Mobile Industry". The Droid Guy. Dec 2012. Retrieved 8 December 2012.
|This Chinese corporation or company article is a stub. You can help Wikipedia by expanding it.|