WHRK
| City of license | Memphis, Tennessee |
|---|---|
| Broadcast area | Memphis, Tennessee |
| Branding | "K-97.1" |
| Slogan | #1 for Hip Hop and R&B |
| Frequency |
97.1-HD2 for Classic Hip Hop |
| First air date | 1961 |
| Format | Mainstream Urban |
| ERP | 100,000 watts |
| HAAT | 162 meters |
| Class | C1 |
| Facility ID | 54916 |
| Callsign meaning | W Harold R. Krelstein (executive of former owner Plough Broadcasting) The K is used in K-97.1 branding |
| Owner | Clear Channel Communications |
| Sister stations | KJMS, KWNW, WDIA, WEGR, WHAL, WREC Under LMA:KWAM |
| Webcast | Listen Live |
| Website | k97fm.com |
WHRK is a Mainstream Urban station owned by Clear Channel Communications. It is licensed to Memphis, and it broadcasts at 97.1 MHz frequency.
History
The station was originally WMPS-FM and had offered a classical format during the 1960s and 1970s. That was until October 1976 when it flipped to a Rhythmic Contemporary Hit Radio hybrid format that featured Disco. Even after Disco's demise they still continued to add Dance and Pop/Rock product throughout the 1980s but would evolve to Urban contemporary format by the end of that decade. It was purchased by Chancellor in the late 1990s along with sister station WDIA and former competitor KJMS. Today the station continues to dominate the Memphis Urban radio wars against KXHT, who has shifted back to a Rhythmic direction.
Station Management
- General Manager Michael Oppenheimer
- Program Director Devin Steele
- Community Affairs Director Jae Henderson
External links
- Official Website of K-97.1
- Query the FCC's FM station database for WHRK
- Radio-Locator information on WHRK
- Query Arbitron's FM station database for WHRK
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