|City of license||Galax, Virginia|
|Broadcast area||Southwestern Virginia
|Branding||"Classic Country 98-1"
|Slogan||"Playing 50 Years of Country"|
|First air date||December 15, 1961 (as WBOB-FM)|
|ERP||100,000 watts horiz
96,000 watts vert
|Callsign meaning||W Blue Ridge Family (Radio)|
|Former callsigns||WBOB-FM (1961–1985)|
|Affiliations||CBS Radio News
Virginia News Network
|Owner||Blue Ridge Radio, Inc.|
WBRF's powerful signal covers the Piedmont Triad area of North Carolina, along with the New River Valley area of Virginia, and the Bluefield-Beckley area of West Virginia. The station can be heard in parts of the Tri-Cities and into areas of eastern Kentucky.
WBRF is owned and operated by Blue Ridge Radio, Inc.
WBRF signed on December 15, 1961 at 5:15 pm as WBOB-FM with a power of 6,000 watts. WBOB-FM shared studios with WBOB-AM (now WWWJ).
WBOB-FM began its Country/Bluegrass/Americana format around the same time it was purchased by Blue Ridge Radio Inc. in April 1985. At the same time, the station switched its callsign to WBRF. The station billed itself as "Blue Ridge Country 98.1".
In 1990, the WBRF transmitter moved and the power increased to 100,000 Watts from Fisher Peak in Surry County, just across the Virginia/North Carolina border.
Late in 2010, WBRF-FM switched from a Country format (with newer and classic songs) to just a Classic Country format. At the same time, the station changed its branding from "Blue Ridge Country 98" to "Classic Country 98-1" and "The Legend".
- "State Closes Land Deal at Grandfather," Winston-Salem Journal, June 5, 2009.
- Classic Country 98-1 Online
- Query the FCC's FM station database for WBRF
- Radio-Locator information on WBRF
- Query Arbitron's FM station database for WBRF
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