Twin Peaks (restaurant chain)
|Founded||Lewisville, Texas, United States (2005)|
|Headquarters||Addison, Texas, United States|
|Number of locations||23|
|Area served||United States|
|Products||Southwest food, American food, alcohol, beer|
|Services||Food and beverage|
|Parent||Front Burner Restaurants, LP.|
Twin Peaks is a chain of sports bars and restaurants (colloquially referred to as breastaurants) based in Dallas, Texas. The chain is known for having its waitresses dress in revealing uniforms that consist of cleavage- and midriff-revealing red plaid (or sometimes black bikini) tops, as well as khaki short shorts. At other times, waitresses wear revealing seasonal or themed outfits. Restaurants are decorated in the theme of a wilderness lodge and serve a mix of American, Southwest and Southern cuisines as well as alcohol. The chain's slogan is "Eats. Drinks. Scenic Views."
Twin Peaks was founded in 2005 by Randy Dewitt and Scott Gordon in Lewisville, Texas. Dewitt, who had previously helped Brinker International develop Rockfish Seafood, noted a thriving sports bar market and decided to create a chain with a mountain lodge motif and attractive servers. Twin Peaks has subsequently expanded to 23 locations across 10 states in the USA. Most locations are in Texas, with others the American Southwest, Midwest and South. Twin Peaks has a mix of franchised and corporate-owned restaurants.
Twin Peaks won a 2010 Hot Concept award from Nation's Restaurant News. In 2011, Twin Peaks was named "Franchisee of the Year" by the International Franchise Association at their annual conference in Washington, DC.
In 2009, the parent company of Twin Peaks sued a competitor in a Texas Federal Court. The plaintiffs alleged that their competitor planned to open a chain of competing "breastaurants" named "Northern Exposure" which utilized waitress uniforms similar to those of Twin Peaks.
In 2011, a number of former Hooters executives (including former CEO Coby Brooks) left Hooters to start a Twin Peaks franchise group. Hooters then filed suit against Twin Peaks and alleged that former Hooters executives had stolen Hooters trade secrets and management documents as part as their move to Twin Peaks.
- Associated Press (24 June 2012). "Breastaurant Boom: Hooters-style eateries experience a mini-boom". FoxNews.com (in English) (New York). Retrieved 21 August 2012.
- Rucker, LaReeca (24 June 2012). "4 Twin Peaks eateries set to offer 'hearty man fuel'". Hattiesburg American (in English) (Hattiesburg, MS: Gannett Company). Retrieved 21 August 2012.
- Ruggless, Ron (9 August 2010). "Texas 'breastaurant' concept lures guests with cold beer, hot food and showy staff". Nation's Restaurant News (in English) (Penton Media). Retrieved 21 August 2012.
- Calendar of Twin Peaks special events
- Quirk, Mary Beth (3 October 2011). "Hooters Sues Twin Peaks Restaurant In Breastacular Battle". The Consumerist. Retrieved 21 August 2012.
- PR Newswire (20 June 2012). "Twin Peaks to Introduce Mississippi to its Scenic Views: Twin Peaks awards four-store development agreement to extend its Ultimate Man Cave concept to Jackson, Hattiesburg and the Gulf Coast". Market Watch (in English) (Dallas: The Wall Street Journal). Retrieved 21 August 2012.
- Twin Peaks locations
- "Houston Restaurant Franchise Group Named Twin Peaks Franchisee Of The Year.". FranchiseWorks.com. 21 September 2011. Retrieved 21 August 2012.
- Jamieson, Dave (30 September 2011). "Hooters Lawsuit Claims Rival Restaurant Stole "Trade Secrets"". Huff Post Business (in English) (New York: The Huffington Post). Retrieved 21 August 2012.