TiJi is a French pay television channel for children aged three to six.
| Country | France |
|---|---|
| Broadcast area | France French-speaking Europe CIS French-speaking Africa Lebanon Portugal Romania Ukraine Kazakhstan |
| Headquarters | Paris |
| Programming | |
| Language(s) | French Russian Kazakh [1] (continuity and bumpers in Russian) Portuguese Ukrainian Romanian |
| Picture format | 1080i (16:9 HDTV) |
| Ownership | |
| Owner | M6 Group |
| Sister channels | M6 W9 6ter Gulli Paris Première Téva Canal J M6 Music Série Club |
| History | |
| Launched | 15 December 2000 |
| Links | |
| Website | www |
History
editLaunched in 2000, TiJi was the first channel in France to specialize in programming for preschool-aged children. At launch, it broadcast between 5:30am and 9:00pm.
A strong increase in the audience of the channel was noted between December 2002 to June 2003, when its share of the preschool audience increased by 60%, reaching 0.8% total share. From 2002 to 2003, in houses and apartments with cable or satellite television, 43% of children aged 4-10 began viewing Tiji.[2]
In 2008, it extended its broadcast till midnight to make viewing easier for international viewers. The channel played a signoff bumper for French viewers at 9pm, followed by a notice for parents that the channel ended at midnight for international viewers. Programming would resume as normal until overall signing off at midnight.
A Russian feed was launched in 2009, airing all programming dubbed into Russian. The Ukrainian version of the TV channel was launced on 26 March 2021. On 31 January 2022 a Kazakh audio track was added for the Russian feed, airing most of the channel's programs with voice-overs for the audience in Kazakhstan.[3]
On 1 February 2019, M6 Group had entered negotiations with Lagardère Active to acquire their television division, including TiJi, Gulli and Canal J.[4]
On 21 October 2019 the logo's cloud remained the same but small changes were added, somewhat inspired by the current Canal J logo with also a new look and a new sound jingle.[5]
Audience
editAs of March 2009, TiJi was in the top five of thematic channels in France, with the audience share of 0.6%. It was also the second most popular channel among children after Canal J, with the audience share of 4% among children aged four to ten.[6]
International channels
editThe channel is variously distributed in French (French-speaking Europe and Africa, overseas French territories, Lebanon and the Balkans), Portuguese (Portugal, Portuguese-speaking Africa and East Timor), Russian, Romanian, Ukrainian and Kazakh.
Current channels
edit| Launch date | Country |
|---|---|
| 15 December 2000 |  France
|
| 26 November 2005 |  Portugal
|
| 12 September 2009 |  Russia
|
| 21 March 2021 |  Romania
|
| 26 March 2021 |  Ukraine
|
| 23 May 2022 |  Kazakhstan
|
References
edit- ^ "Детский телеканал TiJi запускает дополнительную звуковую дорожку для жителей Казахстана". www.cableman.ru (in Russian). Retrieved 2022-04-01.
- ^ "TiJi registers explosive audience share growth in the French kids ratings race". Kidscreen. 2003-08-01. Archived from the original on 2018-12-27. Retrieved 2018-12-27.
- ^ "Popular cartoons to air in Kazakh from January". Qazaq TV.
- ^ "M6 begins bid for Lagardere's kids channels".
- ^ "La chaîne TiJi renouvelle son habillage". CB News (in French). 21 October 2019. Retrieved 2022-05-23.
- ^ "Communiqués de presse" (in French). Lagardère. 2009-03-12. Retrieved 2015-04-28.
Further reading
editReviews
- "Tiji, la chaîne-nounou des tout-petits". ladepeche.fr. 2002-05-10. Retrieved 2018-12-26.
- "www.tiji.fr : eveillez-les !". 01net.com. 2008-01-31. Retrieved 2018-12-16.
- "Tiji et Canal J : de l'âge de raison à l'âge adulte..." Toutelatele. 2007-09-26. Retrieved 2018-12-27.
External links
edit- Official website (in French)
- Official website (in Russian)
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