The Time is the 1981 debut album by The Time. It consists of funk-pop jams and ballads. Although the band's lineup is listed and pictured on the cover, the album was essentially written and performed by Prince, with Morris Day replacing Prince's lead vocals. Indeed, Prince's backing vocals can be heard clearly on several tracks. All tracks were written by Prince as Jamie Starr except for "Cool", which was co-written with Dez Dickerson; "After Hi School", written by Dickerson and "The Stick" written with Lisa Coleman. Coleman also provided backing vocals on "Cool" and "The Stick", while Doctor Fink provided synthesizer solos on "Get It Up" and "The Stick". "Oh, Baby" was recorded in April 1979 at Alpha Studios in Los Angeles during the sessions for Prince's self-titled second album.
The album proper was produced and arranged by Jamie Starr, which was one of Prince's many pseudonyms. Despite the fact that The Time was basically an extension of Prince, the well-trained and talented band created a sensation when performing the songs live. Prince once remarked that they were the only band he was scared to perform against.
The Time produced three singles: "Get It Up", "Cool" and "Girl", with the first two charting within the top ten on the R&B charts. "Cool" was covered by Snoop Dogg for his ninth album, Ego Trippin'.