Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999. The campaign launched with a one-page website (www.supergreg.com) and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.
- "Creative: Campaigns - Fashion Statement", Ad Week (All Business), 2000-07-31, retrieved 2008-04-27 Unknown parameter
- "Can't Bust 'Em". Business News. ZDNET Australia. 2001-01-10. Retrieved 2008-04-25.
- "Mirror" (online copy) of original website
- "It's Borat Day!", Video Dog (Salon), 2006-11-03, retrieved 2008-08-27 Unknown parameter
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