||The neutrality of this article is disputed. (July 2008)|
...It's a Movement...We are Hip-Hop
|Type of site||Social Media Network|
|Registration||Optional (required to upload content, comment, and create a profile)|
|Created by||Rocky Williform|
StreetCred was a social networking website focusing on the hip-hop culture. The site is made up of those who identify with the hip-hop culture, including artists, producers and fans. There are tools and features to allow them to interact, and view user-generated content as well as content provided by major music record labels. Content comes from signed deals with Universal, Sony/BMG, and Warner Bros. Records to distribute songs and videos on the site  Members are able to access chat forums, theme clubs, personal profiles, videos, photos, music, and upload user generated content.
StreetCred.com was founded in 2007 by Rocky Williform, an ex-hostile takeover investment banker and co-founder of Atlanta food and beverage company BodyBlocks Nutrition Systems Inc . Williform has stated that Streetcred.com was founded as "hip-hop centric, interactive social media network that aggregates the hip-hop culture onto a single global platform"  and is endorsed by Atlanta, Hip-Hop artist/actor T.I. . The company began development, leading to private beta, and was subsequently introduced, by rapper and actor T.I., on July 18, 2007 on BET's 106 & Park. The network was officially launched in September 2007 and has since been embraced by numerous Hip hop icons, including the likes of Sean Combs, Snoop Dogg, Nelly, Lupe Fiasco, T-Pain, T.I. and Lil' Kim. All of these artist have uploaded video drops onto StreetCred.com. Membership is free and the site is open to the public (13 and up).
The site appears to have shut down since December 2008 as only a we'll be back soon message appears on the homepage.
Exclusive content and video premiers released on the network has included several videos and news releases from rapper T.I., and a video by B.G. (rapper). While on house arrest for gun charges, on November 12, 2007, T.I. posted a video from his home in Atlanta, GA. MTV also posted an article entitled “T.I. Breaks Silence On His Web Site, Proclaims 'The King Ain't Dead' In Video Statement On April 29, 2008, T.I. released his single “No Matter What” off of the forthcoming Paper Trail album exclusively on the website. B.G. exclusively previewed his video for “For a Minute” on January 1, 2008.
- Hip-hop site raises its cred - Atlanta Business Chronicle:
- RAPWEEKLY.COM - Rapper/Actor T.I. To Post a Video Message on Hip-Hop Social Network
- ProHipHop: Hip Hop Business: StreetCred.com's Social Media Network Launches With T.I
- Bad Boy Blog » Bad Boy on StreetCred.com
- T.I. Breaks Silence On His Web Site - News Story | Music, Celebrity, Artist News | MTV News
- Atlantic Records :: T.I. Releases New Track On StreetCred.com Tomorrow, Tues. 4/29!
- Atlantic Records :: Watch A B.G. Exclusive On Streetcred.com!
- Black Web 2.0 » Blog Archive » Interview with Rocky Williform, CEO of StreetCred.com