Southway Square

Southway Square

Location	Gov. Lim Avenue cor. La Purisima st., Zamboanga City, Philippines
Opening date	December 16, 2006 (Supermarket): June 8, 2007 (Grand Opening)
Owner	Z.C. Shop-o-rama Inc.
No. of floors	4 floors (main mall)

The Southway Square, situated at the heart of Zamboanga City along Gov. Lim Ave., is a five-storey, medium-sized shopping center houses a supermarket, an upscale department store and selected stores and boutiques. It is known as the "City's Prime Mall" because of its investment potentials and ability to host concerts and mall tours. The supermarket was opened on December 16, 2006 while the department store at the second level was launched on June 2007. The mall's parking area is situated at the basement, a first in Zamboanga City. Jollibee, Greenwich and Chowking (all from Jollibee Foods, Inc.) are located at the ground level.

Southway Square's location is the former site of a shopping arcade, Galleria Zamboanga,

Southway Square has been in the forefront of aggressive Marketing Programs. Conceptualized by its dynamic Marketing Team, they were able to bring to Zamboanga consumer promotions that can only be seen before in major Philippine Cities.