Service Industries Limited (SIL) (سروس انڈسٹریز لمیٹڈ), doing business as Servis, is a Pakistani multinational shoes and tire manufacturer which is based in Lahore, Pakistan.[2][3]
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 Servis outlet at Lucky One Mall | |
| Servis Industries Limited | |
| Company type | Public limited company |
| PSX: SRVI | |
| Founded | 1941 |
| Founder | Chaudhry Nazar Mohammad[1] Chaudhry Muhammad Hussain[1] Chaudhry Mohammad Saeed[1] |
| Headquarters | Gulberg, Lahore , Pakistan |
Area served | Worldwide |
Key people | Chaudhry Ahmed Javed (chairman) Chaudhry Omar Saeed (CEO) |
| Products | Shoes, Tyres and Tubes |
| Services | Servis Shoes Servis Tyres |
| Revenue |  Rs. 40 billion (US$140 million) (2022) |
| Rs. 40 billion (US$140 million) (2022) | |
| Total assets | Rs. 10243 crore (US$350 million) (2015) |
Number of employees | 14000+ |
| Website | www |
The company's factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka.[3] The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.[4]
History edit
Service Industries Limited (SIL) was founded in 1941 by a group of college friends and initially produced handbags and sports goods.[5] During World War II, Service supplied boots to the British Indian Army.[5] In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore.[5]
In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory.[5]
From the 1960s to the 1980s, Service diversified its product portfolio to include textiles, motorcycle tires, and gas masks.[5] In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan.[5] By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan.[5]
In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO.[5] Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth.[5] During this period, SSC also made changes in its managerial practices and product offerings.[5]
Subsidaries edit
- Servis Shoes[6]
- Servis Tyres
Footwear brands edit
See also edit
References edit
- ^ a b c Hussain, Dilawar (7 April 2014). "Putting the best foot forward". DAWN.COM.
- ^ Jamal, Nasir (11 April 2016). "Responding to the call for diversification". DAWN.COM.
- ^ a b "Servis: the iconic shoe company doubles down on its tyre manufacturing business". Profit by Pakistan Today. 17 January 2021.
- ^ Servis Group incorporating wholly-owned subsidiary company Business Recorder (newspaper), Published 17 October 2015, Retrieved 8 May 2019
- ^ a b c d e f g h i j Chatha, Kamran A. (4 March 2019). "Service Tyre and Tube Division: Strategic Capabilities for Business Growth". Asian Journal of Management Cases. 16 (1): 51–75. doi:10.1177/0972820119825981 – via CrossRef.
- ^ a b c Competition in shoe market is heating up, Business Recorder, Published 31 March 2017, Retrieved 8 May 2019
External links edit
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