Roach Motel (insect trap)
Roach Motel is a brand of a roach bait device designed to catch cockroaches. Although the term is the subject of a trademark registration by the insect control brand Black Flag, the phrase roach motel has come to be used as a reference to all traps that use a scent or other form of bait to lure cockroaches into a compartment in which a sticky substance causes them to become trapped. Introduced in late 1976 in response to the success of D-Con's roach trap, the Roach Motel quickly became a successful entrant in the industry. By 1979, New York Magazine reported:
"On the strength of its whimsical packaging and an aggressive ad campaign, the Roach Motel now dominates the market, outselling the closest competition by as much as three to one in some cities".
The name "Roach Motel" is United States federal trademark No. 1,059,314, for which Black Flag claims a date of earliest use of May 7, 1976.
In May, 2013 evidence was discovered that German cockroaches have evolved an aversion to glucose as a way to avoid the "roach motels". This trait is also being passed on to offspring.
- Scot Haller, "Checkout time at the Roach Motel", New York Magazine (Jul 9-16, 1979), v. 12, no. 28, p. 71.
- "Why Some Cockroaches Check Out of Roach Motels". Retrieved 2013-05-24.
|This product article is a stub. You can help Wikipedia by expanding it.|
Read in another language
This page is available in 1 language