Look up pinkwashing in Wiktionary, the free dictionary.
Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing.
Pinkwashing may refer to:
- Pinkwashing (breast cancer), the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities
- Pinkwashing (LGBT), the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negative
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