|Manufacturer||The Coca-Cola Company|
|Country of origin||United States|
|Introduced||1972 (as Peppo)
1973 (as Dr. Pibb and Mr. Pibb later that year)
2001 (as Pibb Xtra)
|Flavor||Pepper-style carbonated soft drink|
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
|Related products||Dr Pepper
First introduced as "Peppo" to compete against Dr Pepper, the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in Waco, Texas, the birthplace of Dr Pepper, before the company moved to Dallas, Texas.
In 1980, Mr. Pibb was reformulated, marketed with the words "New Taste" printed prominently on the products.
Coca-Cola Freestyle Flavors
In 2011, Pibb Xtra expanded to two new flavors. Released for Coca-Cola Freestyle machines, the first is Pibb Xtra Cherry, the other Pibb Xtra Cherry-Vanilla. Both of these new flavors were also released for Pibb Zero. Pibb is now available in all Freestyle machines, such as those in Burger King, and has shown up in the Canadian Freestyle machines as Pepsi owns the Dr Pepper rights in Canada.
- Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly 1 (1)
- Soda Pop of the Week: Peppo
- Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb; Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27): 109
- Dr Pepper Museum – History of Dr Pepper
- http://www.pibbthug.com/history/ Missing or empty
- Coca-Cola Brand Fact Sheet – Pibb Xtra
- Soft drink nutrition
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