PayDay (stylized as "PAYDAY") is a brand of a candy bar first introduced in 1932 by the Hollywood Candy Company. The original PayDay candy bar consists of salted peanuts rolled over a nougat-like sweet caramel center. Since 1996, classic PayDay candy bars without chocolate have been continually produced by The Hershey Company. In 2020, Hershey's released a "Chocolatey PayDay bar"[2] as a permanent part of the PayDay product line; it is identical to the regular bar, but covered by a layer of chocolate.
 PayDay logo | |||||||||||||||||
| Product type | Peanut caramel bar | ||||||||||||||||
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| Owner | Iconic IP Interests, LLC | ||||||||||||||||
| Produced by | The Hershey Company | ||||||||||||||||
| Country | United States | ||||||||||||||||
| Introduced | 1932 | ||||||||||||||||
| Related brands | Hershey's NutRageous | ||||||||||||||||
| Markets | United States | ||||||||||||||||
| Previous owners | Hollywood Candy Company Leaf, Inc. | ||||||||||||||||
| Tagline | "Totally nuts about payday" "Get To It" | ||||||||||||||||
| Website | hersheyland.com/payday | ||||||||||||||||
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History edit
PayDay was first introduced in 1932 by Hollywood Candy Company and got its name because it was first produced on pay day at the company. PAYDAY was marketed during the Great Depression as a meal replacement because of its dense peanut outer layer.[3] Headed by Frank Martoccio, who had founded the F.A. Martoccio Macaroni Company, Hollywood also produced the ZERO bar, originally called the Double Zero when first released in 1920.[4] In 1938, Hollywood moved to Centralia, Illinois. In 1967, the Martoccio family sold Hollywood Brands to Consolidated Foods, which later became Sara Lee. Fire destroyed the Centralia plant in 1980. Production of the PayDay bar continued with help from the L.S. Heath and Sons Company until a new facility could be constructed. In 1988, Hollywood Brands was acquired by the Leaf Candy Company and then later became part of The Hershey Company in 1996 via its acquisition of Leaf North America.[5]
PayDay was named the #3 candy bar in the 2019 LA Times Candy Bar Power Rankings.[6]
Product history edit
Peanut-dense PayDay bars were introduced in 1932 when candy bars were often viewed as meal replacements.[3] Variations of the classic PayDay have included a glazed honey limited edition in 2003 and the PayDay Pro, a high protein energy bar, in 2005.[7] For a promotion in 1989, PayDay candy bars each contained an individually wrapped nickel.[8]
PAYDAY has a long history of offering chocolate-covered bars in its product line. In the 1980s, when owned by Sara Lee, there was a chocolate-covered PayDay. The Hershey Company has produced a limited version of chocolate PayDay in 2006[9] and the PayDay Chocolatey Avalanche in 2007, which was later discontinued.[10] In August 2020, Hershey's released the Chocolatey PayDay candy bar as a permanent part of the product line.[11]
Products currently available edit
PayDay edit
The original PayDay candy bar has been available since 1932. PayDay contains peanuts and caramel. There is also a Kingsize bar found in most stores (96g).
Nutrition edit
| Nutritional value per 100 g (3.5 oz) | |
|---|---|
| Energy | 1,931 kJ (462 kcal) |
51.9 g | |
| Sugars | 40.4 g |
25 g | |
| Saturated | 4.8 g |
| Trans | 0 g |
13.5 g | |
| Minerals | Quantity %DV† |
| Calcium | 8% 98.1 mg |
| Iron | 11% 1.9 mg |
| Potassium | 13% 384.6 mg |
| Sodium | 10% 230.8 mg |
| Other constituents | Quantity |
| Cholesterol | 0 mg |
Serving size is 1 1.85oz (or 52 g) bar | |
| †Percentages estimated using US recommendations for adults,[12] except for potassium, which is estimated based on expert recommendation from the National Academies.[13] Source: Smart Label | |
Ingredients edit
Peanuts, sugar, corn syrup, skim milk, vegetable oil, palm oil, sunflower oil Contains 2% or Less of: Salt, carrageenan, mono- and diglycerides[14]
Allergens edit
- PayDay contains milk and peanuts.[15]
Features and certifications edit
Chocolatey PayDay edit
The Chocolatey PayDay was added to the permanent brand portfolio in August 2020.[2] Chocolatey PayDays contain salted peanuts and caramel and is coated in chocolate candy (not milk chocolate). The chocolatey candy bar is available in two sizes:[11]
- 1.84 ounce standard bar at suggested retail value of $1.11
- 3.1 ounce king size bar at suggested retail value of $1.66
Nutrition edit
| Nutritional value per 100 g (3.5 oz) | |
|---|---|
| Energy | 2,092 kJ (500 kcal) |
55.8 g | |
| Sugars | 51.9 g |
26.9 g | |
| Saturated | 9.6 g |
| Trans | 0 g |
9.6 g | |
| Minerals | Quantity %DV† |
| Calcium | 7% 96.1 mg |
| Iron | 12% 2.1 mg |
| Potassium | 10% 307.7 mg |
| Sodium | 8% 192.3 mg |
| Other constituents | Quantity |
| Cholesterol | 0 mg |
Serving size is 1 1.85oz (or 52 g) bar | |
| †Percentages estimated using US recommendations for adults,[12] except for potassium, which is estimated based on expert recommendation from the National Academies.[13] Source: Smart Label | |
Ingredients edit
Sugar, peanuts, vegetable oil, palm oil, shea oil, sunflower oil, palm kernel oil, safflower oil, corn syrup, chocolate, skim milk. Contains 2% or less of: whey, salt, lecithin, carrageenan, mono- and diglycerides, vanillin (artificial flavor).[18]
Allergens edit
Chocolatey PayDay contains milk, peanuts and soy.[18]
Features and certifications edit
- Country of manufacture: US
- OU-D
References edit
- ^ "PAYDAY Peanut Caramel Bar Classic Hershey Candy". www.hersheyland.com. The Hershey Company. Retrieved 26 July 2021.
- ^ a b "There's a New PayDay Bar That All Chocolate Fans Will Want to Try ASAP". Allrecipes.
- ^ a b "The 25 Most Influential American Candy Bars of All Time". Food & Wine.
- ^ "Not less than Zero - The History of Zero Candy Bars". The ORIGINAL Candy Blog from America's Oldest Wholesale Candy Company. October 24, 2013.
- ^ "Hershey Foods Corporation - Summary Annual Report 1996". media.corporate-ir.net.
- ^ "The official candy bar power rankings". Los Angeles Times. June 11, 2019.
- ^ "PayDay". Snack History. 20 August 2021.
- ^ Lazarus, George (1988-11-02). "'Nickel' Candy Bar Is Back At Payday". Chicago Tribune. Retrieved 2013-11-05.
- ^ "Chocolate Payday - Candy Blog". www.candyblog.net.
- ^ "Chocolate Covered PayDay® Bar Recipe". 30 March 2018.
- ^ a b Salamone, Gina. "PayDay candy bar now offered covered in chocolate on a permanent basis". nydailynews.com.
- ^ a b United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". Retrieved 2024-03-28.
- ^ a b National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington (DC): National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154.
{{cite book}}: CS1 maint: multiple names: authors list (link) - ^ "Nutritional Information for Pay Day Candy Bars". LIVESTRONG.COM.
- ^ "PayDay - Peanut Caramel Bar - SmartLabel™". smartlabel.hersheys.com.
- ^ "Gluten free list" (PDF). celiac.org. 2015. Retrieved 2020-08-20.
- ^ "Kosher Candy - Candy Favorites". www.candyfavorites.com.
- ^ a b "PayDay – Peanut Caramel Bar - SmartLabel". smartlabel.hersheys.com.
External links edit
